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The differences between managers, channel marketing and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, channel marketing and a brand marketing manager. Additionally, a manager, channel marketing has an average salary of $94,675, which is higher than the $91,940 average annual salary of a brand marketing manager.
The top three skills for a manager, channel marketing include channel marketing, digital marketing and marketing campaigns. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Manager, Channel Marketing | Brand Marketing Manager | |
| Yearly salary | $94,675 | $91,940 |
| Hourly rate | $45.52 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 114,726 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A channel marketing manager is responsible for monitoring an organization's marketing campaigns and promotional activities to specific channel platforms and ensure that the deliverables meet the interests of the target audience. Channel marketing managers work with the whole marketing team to improve pitches and develop marketing materials for brand awareness. They analyze the recent industry trends to identify business opportunities and generate revenue resources to support the company's long-term objectives and profitability goals. A channel marketing manager handles the budget of the department, allocating adequate assets to the team for marketing operations.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Managers, channel marketing and brand marketing managers have different pay scales, as shown below.
| Manager, Channel Marketing | Brand Marketing Manager | |
| Average salary | $94,675 | $91,940 |
| Salary range | Between $69,000 And $128,000 | Between $64,000 And $131,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Meta | Morgan Lewis |
| Best paying industry | Finance | Media |
There are a few differences between a manager, channel marketing and a brand marketing manager in terms of educational background:
| Manager, Channel Marketing | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers, channel marketing' and brand marketing managers' demographics:
| Manager, Channel Marketing | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.0% Female, 51.0% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |