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The differences between managers, channel marketing and channel account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a manager, channel marketing, becoming a channel account manager takes usually requires 6-8 years. Additionally, a channel account manager has an average salary of $97,071, which is higher than the $94,675 average annual salary of a manager, channel marketing.
The top three skills for a manager, channel marketing include channel marketing, digital marketing and marketing campaigns. The most important skills for a channel account manager are cam, cloud, and channel sales.
| Manager, Channel Marketing | Channel Account Manager | |
| Yearly salary | $94,675 | $97,071 |
| Hourly rate | $45.52 | $46.67 |
| Growth rate | 10% | 5% |
| Number of jobs | 114,726 | 148,671 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 81% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
A channel marketing manager is responsible for monitoring an organization's marketing campaigns and promotional activities to specific channel platforms and ensure that the deliverables meet the interests of the target audience. Channel marketing managers work with the whole marketing team to improve pitches and develop marketing materials for brand awareness. They analyze the recent industry trends to identify business opportunities and generate revenue resources to support the company's long-term objectives and profitability goals. A channel marketing manager handles the budget of the department, allocating adequate assets to the team for marketing operations.
A channel account manager is responsible for handling client accounts and maintaining a healthy business relationship with partners by providing high-quality services according to their specifications and requirements. Channel account managers identify business opportunities and other services that would meet client demands and public interests by analyzing sales and market trends. They also contribute to the development of sales improvement techniques that would drive more revenues and profits for the business. A channel account manager handles a channel team that would support the deliverables and outputs for the clients within their budget limitations and timetable.
Managers, channel marketing and channel account managers have different pay scales, as shown below.
| Manager, Channel Marketing | Channel Account Manager | |
| Average salary | $94,675 | $97,071 |
| Salary range | Between $69,000 And $128,000 | Between $58,000 And $161,000 |
| Highest paying City | San Francisco, CA | Philadelphia, PA |
| Highest paying state | California | Pennsylvania |
| Best paying company | Meta | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a manager, channel marketing and a channel account manager in terms of educational background:
| Manager, Channel Marketing | Channel Account Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 81% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between managers, channel marketing' and channel account managers' demographics:
| Manager, Channel Marketing | Channel Account Manager | |
| Average age | 39 | 46 |
| Gender ratio | Male, 49.0% Female, 51.0% | Male, 71.2% Female, 28.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |