Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between managers, channel marketing and channel managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a manager, channel marketing, becoming a channel manager takes usually requires 6-8 years. Additionally, a manager, channel marketing has an average salary of $94,675, which is higher than the $87,573 average annual salary of a channel manager.
The top three skills for a manager, channel marketing include channel marketing, digital marketing and marketing campaigns. The most important skills for a channel manager are customer service, CRM, and digital marketing.
| Manager, Channel Marketing | Channel Manager | |
| Yearly salary | $94,675 | $87,573 |
| Hourly rate | $45.52 | $42.10 |
| Growth rate | 10% | 5% |
| Number of jobs | 114,726 | 106,753 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
A channel marketing manager is responsible for monitoring an organization's marketing campaigns and promotional activities to specific channel platforms and ensure that the deliverables meet the interests of the target audience. Channel marketing managers work with the whole marketing team to improve pitches and develop marketing materials for brand awareness. They analyze the recent industry trends to identify business opportunities and generate revenue resources to support the company's long-term objectives and profitability goals. A channel marketing manager handles the budget of the department, allocating adequate assets to the team for marketing operations.
A channel manager is responsible for supervising client relations within the assigned partner accounts. Channel managers handle the project management strategies to achieve clients' satisfaction by following their specifications and requirements. They manage marketing and promotional campaigns to improve brand awareness of the target market audience. A channel manager also oversees media relations techniques, as well as publishing digital content that would attract customers and generate more revenue resources for the business. A channel manager coordinates with channel partners for maintaining optimal performance and maximum productivity.
Managers, channel marketing and channel managers have different pay scales, as shown below.
| Manager, Channel Marketing | Channel Manager | |
| Average salary | $94,675 | $87,573 |
| Salary range | Between $69,000 And $128,000 | Between $63,000 And $121,000 |
| Highest paying City | San Francisco, CA | Sunnyvale, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Meta |
| Best paying industry | Finance | Professional |
There are a few differences between a manager, channel marketing and a channel manager in terms of educational background:
| Manager, Channel Marketing | Channel Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between managers, channel marketing' and channel managers' demographics:
| Manager, Channel Marketing | Channel Manager | |
| Average age | 39 | 46 |
| Gender ratio | Male, 49.0% Female, 51.0% | Male, 70.1% Female, 29.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |