Post job

Manager, channel marketing vs manager, field marketing

The differences between managers, channel marketing and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, channel marketing and a manager, field marketing. Additionally, a manager, channel marketing has an average salary of $94,675, which is higher than the $93,296 average annual salary of a manager, field marketing.

The top three skills for a manager, channel marketing include channel marketing, digital marketing and marketing campaigns. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.

Manager, channel marketing vs manager, field marketing overview

Manager, Channel MarketingManager, Field Marketing
Yearly salary$94,675$93,296
Hourly rate$45.52$44.85
Growth rate10%10%
Number of jobs114,726174,371
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 82%
Average age3939
Years of experience1010

What does a manager, channel marketing do?

A channel marketing manager is responsible for monitoring an organization's marketing campaigns and promotional activities to specific channel platforms and ensure that the deliverables meet the interests of the target audience. Channel marketing managers work with the whole marketing team to improve pitches and develop marketing materials for brand awareness. They analyze the recent industry trends to identify business opportunities and generate revenue resources to support the company's long-term objectives and profitability goals. A channel marketing manager handles the budget of the department, allocating adequate assets to the team for marketing operations.

What does a manager, field marketing do?

A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.

Manager, channel marketing vs manager, field marketing salary

Managers, channel marketing and managers, field marketing have different pay scales, as shown below.

Manager, Channel MarketingManager, Field Marketing
Average salary$94,675$93,296
Salary rangeBetween $69,000 And $128,000Between $68,000 And $127,000
Highest paying CitySan Francisco, CACarson City, NV
Highest paying stateCaliforniaNevada
Best paying companyMetaGoogle
Best paying industryFinanceTechnology

Differences between manager, channel marketing and manager, field marketing education

There are a few differences between a manager, channel marketing and a manager, field marketing in terms of educational background:

Manager, Channel MarketingManager, Field Marketing
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 82%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Manager, channel marketing vs manager, field marketing demographics

Here are the differences between managers, channel marketing' and managers, field marketing' demographics:

Manager, Channel MarketingManager, Field Marketing
Average age3939
Gender ratioMale, 49.0% Female, 51.0%Male, 47.1% Female, 52.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between manager, channel marketing and manager, field marketing duties and responsibilities

Manager, channel marketing example responsibilities.

  • Manage website development, maintenance, SEO, ecommerce, and analytics activities.
  • Work with OEM partner (IBM) to enable and grow infrastructure products resale and manage services business.
  • Manage customer and market data in CRM/www.salesforce.com; also streamline reporting.
  • Design and manage marketing initiatives and activities including company- sponsor events around a reseller, product, or customer territory.
  • Overhaul and enhance proprietary packaging, merchandising, POS, and go-to-market strategies for each channel
  • Implement vertical industry segmentation grouping voice, data, IP networking and value-ad services for both sites.
  • Show more

Manager, field marketing example responsibilities.

  • Lead development and deployment of national programs, campaigns, curriculum, e-mail marketing and CRM platforms.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Design and publish weekly PowerPoint review deck to senior regional leadership and global leadership teams.
  • Serve in marketing support role for Alcatel-Lucent products, solutions and services for Americas' region.
  • Coordinate product launch including all elements from background pictures, specification changes, and PowerPoint presentation.
  • Track and report against MDF spend/promotional campaign effectiveness and update monthly metric tracking/reports.
  • Show more

Manager, channel marketing vs manager, field marketing skills

Common manager, channel marketing skills
  • Channel Marketing, 21%
  • Digital Marketing, 13%
  • Marketing Campaigns, 5%
  • Project Management, 4%
  • B Testing, 4%
  • ROI, 3%
Common manager, field marketing skills
  • Digital Marketing, 9%
  • Integrated Marketing, 8%
  • Project Management, 5%
  • Salesforce, 5%
  • ROI, 5%
  • Marketing Campaigns, 4%

Browse executive management jobs