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The differences between managers, channel marketing and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, channel marketing and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $94,675 average annual salary of a manager, channel marketing.
The top three skills for a manager, channel marketing include channel marketing, digital marketing and marketing campaigns. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Manager, Channel Marketing | Marketing Lead | |
| Yearly salary | $94,675 | $104,664 |
| Hourly rate | $45.52 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 114,726 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A channel marketing manager is responsible for monitoring an organization's marketing campaigns and promotional activities to specific channel platforms and ensure that the deliverables meet the interests of the target audience. Channel marketing managers work with the whole marketing team to improve pitches and develop marketing materials for brand awareness. They analyze the recent industry trends to identify business opportunities and generate revenue resources to support the company's long-term objectives and profitability goals. A channel marketing manager handles the budget of the department, allocating adequate assets to the team for marketing operations.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Managers, channel marketing and marketing leads have different pay scales, as shown below.
| Manager, Channel Marketing | Marketing Lead | |
| Average salary | $94,675 | $104,664 |
| Salary range | Between $69,000 And $128,000 | Between $74,000 And $146,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a manager, channel marketing and a marketing lead in terms of educational background:
| Manager, Channel Marketing | Marketing Lead | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers, channel marketing' and marketing leads' demographics:
| Manager, Channel Marketing | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.0% Female, 51.0% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |