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The differences between managers, channel marketing and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, channel marketing and a marketing strategist. Additionally, a manager, channel marketing has an average salary of $94,675, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for a manager, channel marketing include channel marketing, digital marketing and marketing campaigns. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Manager, Channel Marketing | Marketing Strategist | |
| Yearly salary | $94,675 | $80,033 |
| Hourly rate | $45.52 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 114,726 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A channel marketing manager is responsible for monitoring an organization's marketing campaigns and promotional activities to specific channel platforms and ensure that the deliverables meet the interests of the target audience. Channel marketing managers work with the whole marketing team to improve pitches and develop marketing materials for brand awareness. They analyze the recent industry trends to identify business opportunities and generate revenue resources to support the company's long-term objectives and profitability goals. A channel marketing manager handles the budget of the department, allocating adequate assets to the team for marketing operations.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Managers, channel marketing and marketing strategists have different pay scales, as shown below.
| Manager, Channel Marketing | Marketing Strategist | |
| Average salary | $94,675 | $80,033 |
| Salary range | Between $69,000 And $128,000 | Between $53,000 And $119,000 |
| Highest paying City | San Francisco, CA | Harrisburg, PA |
| Highest paying state | California | Pennsylvania |
| Best paying company | Meta | McKinsey & Company Inc |
| Best paying industry | Finance | Technology |
There are a few differences between a manager, channel marketing and a marketing strategist in terms of educational background:
| Manager, Channel Marketing | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers, channel marketing' and marketing strategists' demographics:
| Manager, Channel Marketing | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.0% Female, 51.0% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |