Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between managers, channel marketing and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, channel marketing and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $94,675 average annual salary of a manager, channel marketing.
The top three skills for a manager, channel marketing include channel marketing, digital marketing and marketing campaigns. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.
| Manager, Channel Marketing | Senior Manager Of Marketing | |
| Yearly salary | $94,675 | $118,350 |
| Hourly rate | $45.52 | $56.90 |
| Growth rate | 10% | 10% |
| Number of jobs | 114,726 | 109,064 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A channel marketing manager is responsible for monitoring an organization's marketing campaigns and promotional activities to specific channel platforms and ensure that the deliverables meet the interests of the target audience. Channel marketing managers work with the whole marketing team to improve pitches and develop marketing materials for brand awareness. They analyze the recent industry trends to identify business opportunities and generate revenue resources to support the company's long-term objectives and profitability goals. A channel marketing manager handles the budget of the department, allocating adequate assets to the team for marketing operations.
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Managers, channel marketing and senior managers of marketing have different pay scales, as shown below.
| Manager, Channel Marketing | Senior Manager Of Marketing | |
| Average salary | $94,675 | $118,350 |
| Salary range | Between $69,000 And $128,000 | Between $92,000 And $151,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Roku |
| Best paying industry | Finance | Technology |
There are a few differences between a manager, channel marketing and a senior manager of marketing in terms of educational background:
| Manager, Channel Marketing | Senior Manager Of Marketing | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers, channel marketing' and senior managers of marketing' demographics:
| Manager, Channel Marketing | Senior Manager Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.0% Female, 51.0% | Male, 49.2% Female, 50.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |