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The differences between managers, channel marketing and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, channel marketing and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $94,675 average annual salary of a manager, channel marketing.
The top three skills for a manager, channel marketing include channel marketing, digital marketing and marketing campaigns. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Manager, Channel Marketing | Senior Product Marketing Manager | |
| Yearly salary | $94,675 | $128,471 |
| Hourly rate | $45.52 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 114,726 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A channel marketing manager is responsible for monitoring an organization's marketing campaigns and promotional activities to specific channel platforms and ensure that the deliverables meet the interests of the target audience. Channel marketing managers work with the whole marketing team to improve pitches and develop marketing materials for brand awareness. They analyze the recent industry trends to identify business opportunities and generate revenue resources to support the company's long-term objectives and profitability goals. A channel marketing manager handles the budget of the department, allocating adequate assets to the team for marketing operations.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Managers, channel marketing and senior product marketing managers have different pay scales, as shown below.
| Manager, Channel Marketing | Senior Product Marketing Manager | |
| Average salary | $94,675 | $128,471 |
| Salary range | Between $69,000 And $128,000 | Between $97,000 And $168,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Roku |
| Best paying industry | Finance | Technology |
There are a few differences between a manager, channel marketing and a senior product marketing manager in terms of educational background:
| Manager, Channel Marketing | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers, channel marketing' and senior product marketing managers' demographics:
| Manager, Channel Marketing | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.0% Female, 51.0% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |