Post job
zippia ai icon

Automatically apply for jobs with Zippia

Upload your resume to get started.

Manager, channel marketing skills for your resume and career

Updated January 8, 2025
5 min read
Quoted experts
Davide , Ph.D. Bolchini Ph.D.,
James Wilkerson Ph.D.
Below we've compiled a list of the most critical manager, channel marketing skills. We ranked the top skills for managers, channel marketing based on the percentage of resumes they appeared on. For example, 21.5% of manager, channel marketing resumes contained channel marketing as a skill. Continue reading to find out what skills a manager, channel marketing needs to be successful in the workplace.

15 manager, channel marketing skills for your resume and career

1. Channel Marketing

Here's how managers, channel marketing use channel marketing:
  • Lead channel marketing and sales/marketing operations for leading supplier of GPS-based wireless workforce management, fleet management and asset management solutions.
  • Present channel marketing programs and analysis both internally and externally, to increase effectiveness of channel strategies and investments.

2. Digital Marketing

Here's how managers, channel marketing use digital marketing:
  • Serve as frequent chair and lecturer at conferences on HCP and consumer digital marketing topics.
  • Managed integrated digital marketing campaigns combining web, search, email, advertising and telemarketing with measureable and actionable results.

3. Marketing Campaigns

Here's how managers, channel marketing use marketing campaigns:
  • Developed, implemented and executed integrated marketing campaigns from beginning to end that supported key business objectives.
  • Planned and executed marketing campaigns to introduce wireless testing product portfolio through indirect channels.

4. Project Management

Here's how managers, channel marketing use project management:
  • Identify key opportunities, implement/execution and project management of strategic marketing promotions to grow premium and core product sales.
  • Present recommendations to merchants and manage execution of results through detailed project management and multinational project team.

5. B Testing

Here's how managers, channel marketing use b testing:
  • Performed AB testing through Offermatica that resulted in a 10.8% lift in conversion.
  • Operationalized REI homepage using rich data to inform creative execution, layout and A/B testing plan.

6. ROI

Here's how managers, channel marketing use roi:
  • Advised and presented to Senior Management with relevant ROI analysis to determine SKU level product profitability of promotional pricing at retail.
  • Delivered influential presentations to top-tier management; introduced company and product specifications leveraging strong ROI analysis specific to industry.

Choose from 10+ customizable manager, channel marketing resume templates

Build a professional manager, channel marketing resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your manager, channel marketing resume.

7. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how managers, channel marketing use crm:
  • Coordinated CRM technology integration strategy.
  • Develop go-to-market plans focused on in-store programs, visual merchandising, CRM, advertising, online sales and consumer demonstration.

8. Integrated Marketing

Here's how managers, channel marketing use integrated marketing:
  • Worked closely with product management to develop and implement channel strategy and integrated marketing plans for assigned channel segments.
  • Led channel and partner integration that included contract negotiations, sales forecasting and developing integrated marketing plans.

9. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how managers, channel marketing use market research:
  • Planned and conducted market research including creation of final components of reporting and communication.
  • Directed market research projects between our marketing research department and external partners.

10. PowerPoint

Here's how managers, channel marketing use powerpoint:
  • Coordinated product launch including all elements from background pictures, specification changes, and PowerPoint presentation.
  • Designed and published weekly PowerPoint review deck to senior regional leadership and global leadership teams.

11. Email Marketing

Here's how managers, channel marketing use email marketing:
  • Utilized social media, SEO, email marketing and digital advertising to drive unique visitors, page views and registrations.
  • Worked with various marketing methods - advertising (online and print), email marketing, and trade shows/events.

12. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how managers, channel marketing use email campaigns:
  • Instilled marketing fundamentals to ensure effectiveness of email campaigns in support of revenue / subscription goals.
  • Design custom websites, email campaigns, videos, prospecting letters and brochures for clients.

13. B2B Marketing

Here's how managers, channel marketing use b2b marketing:
  • Led B2C and B2B marketing for the company s incentive program grew incentive program revenue by $2M in a year.
  • Led worldwide B2B marketing initiatives for National Geographic Television programming into all digital media markets.

14. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how managers, channel marketing use salesforce:
  • Utilized Salesforce.com, Goldmine, Access, Tableau and other database tools to create reports.
  • Managed customer and market data in CRM/www.salesforce.com; also streamlined reporting.

15. Brand Marketing

Here's how managers, channel marketing use brand marketing:
  • Brand marketing collateral, tradeshows, website and catalog lead.
  • Partner with brand marketing teams to develop collaborative marketing efforts, including brand retail store floor sets and customer outreach.
top-skills

What skills help Managers, Channel Marketing find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on manager, channel marketing resumes?

Davide , Ph.D. Bolchini Ph.D.Davide , Ph.D. Bolchini Ph.D. LinkedIn profile

Professor and Chair, Director, Human-Computer Interaction Program, Indiana University

In my experience, our most successful MS HCI graduates (https://soic.iupui.edu/hcc/graduate/hci/masters/) take the time to put together a compelling online portfolio that showcases their project experience and skill set in action, as applied to specific research opportunities they had with faculty or projects they worked on during their UX internships in the industry. The personal brand of UX junior professional can be greatly enriched when the portfolio includes not only what the student has done, but why and what was the design rationale behind the process and the results, what was the larger context and goal of the project (especially in large collaborative projects), and what was the specific role and contribution of the student. The discussion about the portfolio of a candidate has become a key ingredient of the interview for UX jobs, besides other important activities such as UX design exercises or remote assignments.

What soft skills should all manager, channel marketings possess?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Verbal skills (both speaking and writing), negotiation skills, unfailing honesty, ability to empathize with clients' wants, and teamwork skills suitable for working collaboratively with sales and operations staff.

What hard/technical skills are most important for manager, channel marketings?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Spreadsheet (Excel) skills (including graph production from data), basic statistical knowledge, and online information search skills.

What manager, channel marketing skills would you recommend for someone trying to advance their career?

Matthew LoprestiMatthew Lopresti LinkedIn profile

Associate professor of Philosophy and humanities, Hawaii Pacific University

Captains of industry are often asked about the traits they look for in new hires. Critical thinking is always a must, as well as excellent written and oral communication skills.

These are the core competencies of the discipline of philosophy. Top-notch communication abilities begin with a depth of ability to understand nuanced, complex details, and then turn around and clearly communicate these complex ideas in easily digestible bits of information. It is no coincidence that students who graduate with philosophy degrees repeatedly dominate graduate and law-school entrance exams like the GRE and LSAT; they are often the sharpest thinkers with the quickest minds

What type of skills will young manager, channel marketings need?

Dr. Donald SiegelDr. Donald Siegel LinkedIn profile

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a manager, channel marketing stand out to employers?

Patrick LindsayPatrick Lindsay LinkedIn profile

Assistant Lecturer, Miami University

Most all employers expect full competency in creatively using technology for communications. By that I don't mean mobile devices or social media usgae. I mean a widespread working knowledge of technology tools (apps, software, etc). Employers are seeking those candidates who can convey thoughts, ideas, responses in a multi-faceted way. Basic competency in written correspondence is no longer enough. Employers want to see daily business communication not only contain demonstration of good writing (grammar, syntax, formatting) but also being able to create embedded images, video, and relevant web links to better communicate. And not just for a big fancy client presentation, but consistently in regular communication. Further, they want words supported by data; support words with numerical evidence. As such, advanced excel skills and real experience in data sources and extraction stand out to employers.

Similarly, they expect professional virtual audio-visual communication. It is not enough to just be on the Zoom call. The expectation is to be prepared, to be engaged, to be aware of the audio and video angles and backgrounds. To demonstrate active listening as well as enthusiastic, energetic, even animated talking. Body language and facial expression are even more enhanced in virtual communications.

If there was a positive outcome from being thrust into an academic world that was all virtual, it was the need to learn new technical skills, not only for classwork, but also for social interaction. This will not only be appreciated by employers, but for many, expected.

List of manager, channel marketing skills to add to your resume

Manager, channel marketing skills

The most important skills for a manager, channel marketing resume and required skills for a manager, channel marketing to have include:

  • Channel Marketing
  • Digital Marketing
  • Marketing Campaigns
  • Project Management
  • B Testing
  • ROI
  • CRM
  • Integrated Marketing
  • Market Research
  • PowerPoint
  • Email Marketing
  • Email Campaigns
  • B2B Marketing
  • Salesforce
  • Brand Marketing
  • Trade Shows
  • Channel Sales
  • Lead Generation
  • SEO
  • POS
  • MDF
  • Demand Generation
  • Product Management
  • Revenue Growth
  • Brand Awareness
  • Marketing Collateral
  • Co-Op
  • Business Development
  • Facebook
  • Sales Tools
  • Brand Management
  • Program Development
  • Marketing Mix
  • Direct Reports
  • Americas
  • Product Line
  • Market Trends
  • Competitive Analysis
  • Brand Development
  • Content Marketing
  • Product Development
  • Twitter
  • Distribution Channels
  • Sales Growth
  • Go-To-Market Strategy
  • Partner Program
  • SMB

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Browse executive management jobs