What does a manager, channel marketing do?
A channel marketing manager is responsible for monitoring an organization's marketing campaigns and promotional activities to specific channel platforms and ensure that the deliverables meet the interests of the target audience. Channel marketing managers work with the whole marketing team to improve pitches and develop marketing materials for brand awareness. They analyze the recent industry trends to identify business opportunities and generate revenue resources to support the company's long-term objectives and profitability goals. A channel marketing manager handles the budget of the department, allocating adequate assets to the team for marketing operations.
Manager, channel marketing responsibilities
Here are examples of responsibilities from real manager, channel marketing resumes:
- Manage website development, maintenance, SEO, ecommerce, and analytics activities.
- Work with OEM partner (IBM) to enable and grow infrastructure products resale and manage services business.
- Manage customer and market data in CRM/www.salesforce.com; also streamline reporting.
- Design and manage marketing initiatives and activities including company- sponsor events around a reseller, product, or customer territory.
- Overhaul and enhance proprietary packaging, merchandising, POS, and go-to-market strategies for each channel
- Implement vertical industry segmentation grouping voice, data, IP networking and value-ad services for both sites.
- Innovate new programs and produce content to engage partners via sales training, MDF, and a partner portal.
- Develop go-to-market plans focuse on in-store programs, visual merchandising, CRM, advertising, online sales and consumer demonstration.
- Lead initiatives relate to email, mobile, SEO and PPC channels- translating strategic objectives into actionable, measure projects.
- Coordinate CRM technology integration strategy.
- Conduct quarterly ROI reporting and analysis to assess program performance to accelerate partner growth.
- Optimize retailer store-level inventories through stock and sell-through analysis in order to capitalize on all POS opportunities.
- Deliver influential presentations to top-tier management; introduce company and product specifications leveraging strong ROI analysis specific to industry.
- Utilize grass roots marketing and partner with local community and outreach organizations to increase market penetration and raise product awareness.
- Track reseller and end-customer initiatives in salesforce.com.
Manager, channel marketing skills and personality traits
We calculated that 21% of Managers, Channel Marketing are proficient in Channel Marketing, Digital Marketing, and Marketing Campaigns. They’re also known for soft skills such as Creativity, Organizational skills, and Analytical skills.
We break down the percentage of Managers, Channel Marketing that have these skills listed on their resume here:
- Channel Marketing, 21%
Lead channel marketing and sales/marketing operations for leading supplier of GPS-based wireless workforce management, fleet management and asset management solutions.
- Digital Marketing, 13%
Serve as frequent chair and lecturer at conferences on HCP and consumer digital marketing topics.
- Marketing Campaigns, 5%
Developed, implemented and executed integrated marketing campaigns from beginning to end that supported key business objectives.
- Project Management, 4%
Identify key opportunities, implement/execution and project management of strategic marketing promotions to grow premium and core product sales.
- B Testing, 4%
Performed AB testing through Offermatica that resulted in a 10.8% lift in conversion.
- ROI, 3%
Advised and presented to Senior Management with relevant ROI analysis to determine SKU level product profitability of promotional pricing at retail.
Common skills that a manager, channel marketing uses to do their job include "channel marketing," "digital marketing," and "marketing campaigns." You can find details on the most important manager, channel marketing responsibilities below.
Creativity. To carry out their duties, the most important skill for a manager, channel marketing to have is creativity. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Managers, channel marketing often use creativity in their day-to-day job, as shown by this real resume: "developed end-to-end multi-channel sales campaigns including targeted segmentation, list generation, creative development, and post campaign tracking and analysis. "
Organizational skills. Another soft skill that's essential for fulfilling manager, channel marketing duties is organizational skills. The role rewards competence in this skill because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." According to a manager, channel marketing resume, here's how managers, channel marketing can utilize organizational skills in their job responsibilities: "spearheaded marketing coordination efforts to achieve desired organizational objectives, and directed market research and analysis activities. "
Analytical skills. Another skill that relates to the job responsibilities of managers, channel marketing is analytical skills. This skill is critical to many everyday manager, channel marketing duties, as "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." This example from a resume shows how this skill is used: "generated and distributed product positioning and competitive analysis to channel sales department and to channel. "
Communication skills. manager, channel marketing responsibilities often require "communication skills." The duties that rely on this skill are shown by the fact that "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." This resume example shows what managers, channel marketing do with communication skills on a typical day: "created brand development/communication plans which included all elements of marketing communications. "
The three companies that hire the most manager, channel marketings are:
- Paychex9 managers, channel marketing jobs
- Samsung Electronics Device Solutions (Semiconductor & Display)8 managers, channel marketing jobs
- The Clorox Company5 managers, channel marketing jobs
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Compare different managers, channel marketing
Manager, channel marketing vs. Marketing manager/project manager
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
These skill sets are where the common ground ends though. The responsibilities of a manager, channel marketing are more likely to require skills like "salesforce," "channel sales," "lead generation," and "mdf." On the other hand, a job as a marketing manager/project manager requires skills like "project scope," "status reports," "graphic design," and "internal clients." As you can see, what employees do in each career varies considerably.
Marketing manager/project managers tend to make the most money working in the technology industry, where they earn an average salary of $95,863. In contrast, managers, channel marketing make the biggest average salary, $113,394, in the finance industry.On average, marketing manager/project managers reach similar levels of education than managers, channel marketing. Marketing manager/project managers are 0.5% less likely to earn a Master's Degree and 0.1% more likely to graduate with a Doctoral Degree.Manager, channel marketing vs. Marketing and operations manager
A marketing and operations manager handles the marketing program and campaigns of an organization. Marketing and operations managers plan and create production process management, data and analytics, brand compliance, and technology infrastructure. They oversee both the marketing and positioning of the product or brand they sell. It is their duty to establish promotions with advertising managers. Skills they need to develop include good motivational skills, customer service, and relation awareness, strong negotiation skills, and exceptional communication skills.
In addition to the difference in salary, there are some other key differences worth noting. For example, manager, channel marketing responsibilities are more likely to require skills like "strong project management," "channel sales," "mdf," and "demand generation." Meanwhile, a marketing and operations manager has duties that require skills in areas such as "kpis," "data analysis," "google analytics," and "pardot." These differences highlight just how different the day-to-day in each role looks.
Marketing and operations managers may earn a lower salary than managers, channel marketing, but marketing and operations managers earn the most pay in the professional industry with an average salary of $96,074. On the other hand, managers, channel marketing receive higher pay in the finance industry, where they earn an average salary of $113,394.In general, marketing and operations managers achieve similar levels of education than managers, channel marketing. They're 2.8% less likely to obtain a Master's Degree while being 0.1% more likely to earn a Doctoral Degree.Manager, channel marketing vs. Marketing program manager
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from manager, channel marketing resumes include skills like "channel sales," "pos," "mdf," and "revenue growth," whereas a marketing program manager is more likely to list skills in "program management," "web content," "kpis," and "strong analytical. "
Marketing program managers earn the highest salary when working in the transportation industry, where they receive an average salary of $93,811. Comparatively, managers, channel marketing have the highest earning potential in the finance industry, with an average salary of $113,394.marketing program managers typically earn similar educational levels compared to managers, channel marketing. Specifically, they're 0.6% less likely to graduate with a Master's Degree, and 0.4% less likely to earn a Doctoral Degree.Manager, channel marketing vs. Marketing account manager
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Types of manager, channel marketing
Updated January 8, 2025
