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Manager, competitive intelligence skills for your resume and career

Updated January 8, 2025
3 min read
Below we've compiled a list of the most critical manager, competitive intelligence skills. We ranked the top skills for managers, competitive intelligence based on the percentage of resumes they appeared on. For example, 9.7% of manager, competitive intelligence resumes contained market research as a skill. Continue reading to find out what skills a manager, competitive intelligence needs to be successful in the workplace.

15 manager, competitive intelligence skills for your resume and career

1. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how managers, competitive intelligence use market research:
  • Contracted and managed proprietary market research studies with budgets ranging from $50,000 to $150,000.
  • Headed Corporate Market Research & Industry Analyst Relations, managing $2M in vendor contracts.

2. Competitive Landscape

Here's how managers, competitive intelligence use competitive landscape:
  • Designed technology competitive landscapes / readouts for executive staff.
  • Monitored and researched competitive landscape and trends in the PBM industry, HIT, health care reform, etc.

3. Competitive Analysis

Competitive analysis is the process of assessing your competitors to determine their strengths and weaknesses, It is a part of strategic management that enables one to identify the opportunities and threats a business can face in the market.

Here's how managers, competitive intelligence use competitive analysis:
  • Provided edge and core router competitive analysis and market forecasts for investment prioritization.
  • Delivered 84 competitive analysis newsletters, competitive alerts and positioning memos in 2005.

4. Project Management

Here's how managers, competitive intelligence use project management:
  • Project management responsibilities included the advancement of an Intranet website project from beta to promotion and official rollout.
  • Established project management organizational framework related to enterprise performance management initiatives.

6. Cloud

Cloud is a server that is accessed over the internet. There are different programs and software that also run on these servers. These clouds can be accessed from anywhere in the world as they are not present in your computer storage, but have their online servers. Cloud consists of data centers all across the world.

Here's how managers, competitive intelligence use cloud:
  • Developed detailed cloud products opportunity analysis, XaaS service matrix, value proposition, build/buy/partner analysis, and financial business case.
  • Identified definitive opportunities in Cloud Service Assurance Management with innovation around Workload orchestration and Infrastructure Performance Management.

7. Competitive Research

Here's how managers, competitive intelligence use competitive research:
  • Conducted competitive research in enterprise security software technology (90% tactical, 10% strategic).

8. Market Intelligence

Here's how managers, competitive intelligence use market intelligence:
  • Managed competitive and market intelligence function and yearly strategic plan development for fully owned subsidiary.
  • Produced daily competitive and market Intelligence report for executives, sales executives, and product marketers.

9. Product Management

Product management is a part of an organization's function that deals with product development, planning, pricing, forecasting, launching, and marketing the product.

Here's how managers, competitive intelligence use product management:
  • Drive the overall direction of Wireless initiatives in partnership with Marketing, Offer/Product Management, and Sales.
  • Provided opinions and observations to the product management team.

10. Business Decisions

Here's how managers, competitive intelligence use business decisions:
  • Develop and deliver effective presentations that summarize complex analyses and inform business decisions.
  • Produced market intelligence and insights to influence business decisions through the understanding of the PC market.

11. Internal Stakeholders

Here's how managers, competitive intelligence use internal stakeholders:
  • Process ad hoc research requests from internal stakeholders across all business units.

12. Competitive Environment

Here's how managers, competitive intelligence use competitive environment:
  • Developed Human Intelligence Network for better understanding of the competitive environment and implications of future trends.
  • Provided research on the competitive environment and related opportunities to support the annual strategic planning process.

13. Continuous Improvement

Continuous improvement is an ongoing process of improvement of products, services, and processes with the help of innovative ideas. It is an organized approach that helps an organization to find its weaknesses and improve them.

Here's how managers, competitive intelligence use continuous improvement:
  • Provided lean manufacturing, process redesign, continuous improvement, organizational effectiveness and quality management consulting services to suppliers.
  • Maintain track, analyzes all aspects of the GSI/GEI and monitors the standards of service through continuous improvement.

14. Competitive Threats

Here's how managers, competitive intelligence use competitive threats:
  • Presented results to senior management to flag competitive threats and provided suggestions employing SWOT analysis on addressing potential product portfolio gaps.

15. Swot Analysis

Here's how managers, competitive intelligence use swot analysis:
  • Created and disseminated both ad hoc and formal profiles of competitors with complete SWOT analysis.
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List of manager, competitive intelligence skills to add to your resume

Manager, competitive intelligence skills

The most important skills for a manager, competitive intelligence resume and required skills for a manager, competitive intelligence to have include:

  • Market Research
  • Competitive Landscape
  • Competitive Analysis
  • Project Management
  • Market Trends
  • Cloud
  • Competitive Research
  • Market Intelligence
  • Product Management
  • Business Decisions
  • Internal Stakeholders
  • Competitive Environment
  • Continuous Improvement
  • Competitive Threats
  • Swot Analysis
  • Data Analysis
  • Competitive Advantage
  • Executive Leadership
  • Market Analysis
  • Product Development
  • Competitive Strategy
  • Cloud Computing
  • Competitive Market
  • Research Findings
  • Competitor Analysis
  • Saas
  • Strategic Direction
  • Internal Clients
  • CRM
  • Loss Analysis
  • Lifecycle Management
  • Press Releases
  • Executive Management
  • Competitive Intelligence
  • Competitive Data
  • ROI
  • Trade Shows
  • Strategic Decisions
  • Competitive Intelligence Function
  • Competitive Pricing
  • Cost Savings
  • Product Offerings
  • Intranet

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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