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Become A Manager, Corporate Development

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Working As A Manager, Corporate Development

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $135,486

    Average Salary

What Does A Manager, Corporate Development Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Manager, Corporate Development

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as a Manager, Corporate Development?

Manager, Corporate Development Jobs

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Average Length of Employment
Corporate Manager 3.8 years
Manager, Strategy 2.6 years
Top Employers Before
Manager 9.1%
Associate 6.1%
Internship 5.2%
Director 4.0%
Consultant 3.7%
Top Employers After
Director 8.9%
Consultant 7.3%
Manager 5.5%
President 3.6%
Principal 3.2%

Do you work as a Manager, Corporate Development?

Manager, Corporate Development Demographics

Gender

Male

64.6%

Female

33.2%

Unknown

2.2%
Ethnicity

White

58.9%

Asian

14.1%

Hispanic or Latino

12.8%

Black or African American

10.4%

Unknown

3.8%
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Languages Spoken

Spanish

21.7%

Chinese

13.0%

German

13.0%

Mandarin

13.0%

French

10.9%

Portuguese

6.5%

Cantonese

6.5%

Japanese

4.3%

Swahili

2.2%

Dutch

2.2%

Carrier

2.2%

Italian

2.2%

Croatian

2.2%
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Manager, Corporate Development Education

Schools

University of Chicago

15.1%

Northwestern University

8.2%

University of Pennsylvania

7.5%

Duke University

6.3%

University of Phoenix

5.7%

New York University

5.0%

University of California - Berkeley

5.0%

Cornell University

5.0%

Georgetown University

4.4%

University of Virginia

4.4%

Northeastern University

4.4%

Villanova University

4.4%

Carnegie Mellon University

3.8%

University of Florida

3.1%

Stanford University

3.1%

Michigan State University

3.1%

University of North Carolina at Chapel Hill

3.1%

George Mason University

3.1%

University of South Florida

2.5%

Boston University

2.5%
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Majors

Business

31.8%

Finance

21.0%

Management

8.6%

Marketing

7.4%

Accounting

4.8%

Economics

3.4%

Human Resources Management

3.4%

Education

2.1%

Communication

2.1%

Psychology

1.9%

Political Science

1.9%

Elementary Education

1.7%

English

1.5%

Project Management

1.5%

Computer Science

1.3%

Public Relations

1.3%

Industrial Engineering

1.1%

Law

1.1%

International Business

1.0%

Kinesiology

1.0%
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Degrees

Masters

52.1%

Bachelors

30.0%

Other

10.3%

Certificate

2.8%

Doctorate

2.7%

Associate

1.8%

Diploma

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Manager, Corporate Development Salaries

Job Title Company Location Start Date Salary
Head of Corporate Development Joule Unlimited Technologies, Inc. Bedford, MA Sep 30, 2014 $350,000 -
$400,000
General Manager, Corporate Development Aconex (North America) Inc. San Bruno, CA May 15, 2012 $300,964
General Manager, Corporate Development Transurban (USA) Inc. Alexandria, VA Mar 28, 2016 $252,310 -
$302,772
General Manager-Corporate Development Aconex (North America) Inc. San Bruno, CA Apr 01, 2014 $237,038
Manager, Corporate Development Better Place, Inc. Palo Alto, CA Jul 20, 2011 $215,000
SR. Manager, Corporate Development Synaptics, Inc. San Jose, CA Jun 04, 2015 $175,000
Manager, Corporate Development (M&A) Softbank Inc. San Carlos, CA May 01, 2015 $175,000 -
$200,000
Corporate Development Manager Facebook, Inc. Menlo Park, CA May 04, 2016 $169,100 -
$189,100
SR. Manager, Corporate Development & Strategy Hill-Rom Holdings, Inc. Chicago, IL Jul 06, 2016 $165,000
Manager, Corporate Development & Strategy Hill-Rom Manufacturing, Inc. Chicago, IL Jul 06, 2016 $165,000
SR. Manager, Corporate Development & Strategy Hill-Rom Manufacturing, Inc. Chicago, IL Jul 06, 2016 $165,000
Manager Corporate Development Archer Well Company Inc. Houston, TX Dec 31, 2016 $160,000
Senior Manager, Business and Corporate Development Robert Bosch LLC Palo Alto, CA Jul 03, 2014 $157,000
Manager of Corporate Development Atieva USA, Inc. Menlo Park, CA Sep 22, 2016 $140,000
Corporate Development Manager (Technology Specialist) Facebook, Inc. Menlo Park, CA Sep 22, 2014 $140,000
Senior Manager Corporate Strategy and Development Intuit Inc. Mountain View, CA Oct 01, 2012 $140,000
Corporate Development Manager (Technology Speciali Facebook, Inc. Menlo Park, CA Sep 22, 2014 $140,000
Manager, Corporate Strategy and Development FMC Corporation Philadelphia, PA Aug 01, 2012 $135,000
Manager, Corporate Development Fox International Channels (Us), Inc. Los Angeles, CA Sep 25, 2014 $135,000
Manager of Corporate Development Forum Us, Inc. Houston, TX Oct 20, 2014 $135,000
Manager, Corporate Development Fox International Channels (Us), Inc. Los Angeles, CA Sep 08, 2015 $135,000
Corporate Development Manager Salesforce.Com, Inc. San Francisco, CA Jul 14, 2014 $115,000
Senior Manager Corporate Development Riverbed Technology, Inc. San Francisco, CA Aug 29, 2016 $114,795 -
$140,000
Corporate Strategy Development Manager Dealertrack, Inc. Lake Success, NY Oct 14, 2016 $114,400
Manager, Corporate Development Danaher Corporation Washington, DC Oct 28, 2012 $111,134 -
$134,784
Manager, Corporate Development American Express Travel Related Services Co., Inc. New York, NY Nov 07, 2011 $110,000
Corporate Development Manager Microsoft Corporation Redmond, WA Jun 16, 2015 $110,000
Strategy and Corporate Development Manager Vmware, Inc. Palo Alto, CA May 23, 2011 $110,000
Manager, Corporate Development American Express Travel Related Services Company New York, NY Sep 08, 2013 $110,000

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Top Skills for A Manager, Corporate Development

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  1. Financial Statements
  2. Corporate Strategy
  3. Due Diligence
You can check out examples of real life uses of top skills on resumes here:
  • Supported cross company business activities, maintained executive level customer contact plans, and created corporate strategy inputs.
  • Performed financial analysis, contract negotiations, and due diligence on acquisitions and divestitures.
  • Spearhead corporate development and M&A functions for established financial services firm, driving corporate profitability and overall financial performance.
  • Chartered new product development division to develop new business opportunities and to diversify portfolio of products, technologies, and partnerships.
  • Collaborated effectively across the business units in the analysis, development and implementation of company's strategic growth alternatives.

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