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Become A Manager, Corporate Development

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Working As A Manager, Corporate Development

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Manager, Corporate Development Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Manager, Corporate Development

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Manager, Corporate Development jobs

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Manager, Corporate Development Career Paths

Manager, Corporate Development
Business Development Manager Senior Account Manager
Director Of Account Management
11 Yearsyrs
General Manager Director Of Sales
Director Of Sales, Americas
13 Yearsyrs
Senior Manager Marketing Director
General Manager
7 Yearsyrs
Vice President, Business Development Recruiter
Human Resources Business Partner
10 Yearsyrs
Managing Director Supply Chain Manager
Manager Finance Planning And Analysis
8 Yearsyrs
Business Developer Business Development Manager
Marketing Director
7 Yearsyrs
Project Manager Program Manager
Marketing Manager
6 Yearsyrs
Finance Director District Sales Manager
National Accounts Sales Manager
9 Yearsyrs
Project Manager Product Manager
National Sales Manager
10 Yearsyrs
Vice President, Business Development Senior Consultant
Product Manager
7 Yearsyrs
General Manager Territory Manager
Regional Business Manager
10 Yearsyrs
Business Development Manager Director Of Sales
Sales Vice President
9 Yearsyrs
Human Resources Coordinator Controller
Senior Director Of Finance
14 Yearsyrs
Senior Manager Senior Project Manager
Senior Product Manager
9 Yearsyrs
Corporate Development Director Business Developer
Senior Vice President, Sales
14 Yearsyrs
Business Developer Vice President, Business Development
Vice President & General Manager
12 Yearsyrs
Director Of Strategy Vice President
Vice President Of Sales & Operations
12 Yearsyrs
Director Of Strategy Product Management Director
Vice President Product Development
12 Yearsyrs
Corporate Development Director Vice President, Business Development
Vice President, Strategy
13 Yearsyrs
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Average Length of Employment
Manager, Strategy 2.5 years
Top Employers Before
Manager 6.8%
Associate 4.8%
Internship 4.1%
Consultant 3.4%
Top Employers After
Director 6.0%
Consultant 5.5%
Manager 4.2%
Principal 3.1%
Owner 2.6%

Manager, Corporate Development Demographics

Gender

Male

67.5%

Female

29.9%

Unknown

2.5%
Ethnicity

White

75.5%

Asian

15.5%

Hispanic or Latino

6.4%

Unknown

2.1%

Black or African American

0.5%
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Languages Spoken

Spanish

21.1%

German

15.8%

Chinese

10.5%

French

10.5%

Mandarin

10.5%

Portuguese

7.9%

Japanese

5.3%

Cantonese

5.3%

Swahili

2.6%

Dutch

2.6%

Carrier

2.6%

Italian

2.6%

Croatian

2.6%
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Manager, Corporate Development Education

Schools

University of Chicago

16.3%

Northwestern University

10.6%

Duke University

6.5%

New York University

5.7%

Georgetown University

5.7%

University of Pennsylvania

4.9%

University of Virginia

4.9%

University of California - Berkeley

4.1%

University of Phoenix

4.1%

Michigan State University

4.1%

Cornell University

4.1%

University of Rochester

3.3%

Emory University

3.3%

University of California - Los Angeles

3.3%

Ohio State University

3.3%

Santa Clara University

3.3%

Boston College

3.3%

Wichita State University

3.3%

University of Houston

3.3%

Stanford University

3.3%
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Majors

Business

29.7%

Finance

26.1%

Marketing

8.3%

Management

6.7%

Accounting

4.4%

Economics

3.9%

Human Resources Management

1.9%

Communication

1.9%

Biology

1.7%

Computer Science

1.7%

Public Relations

1.7%

Elementary Education

1.7%

Industrial Engineering

1.7%

Computer Information Systems

1.4%

Political Science

1.4%

Project Management

1.4%

Business Economics

1.1%

Fine Arts

1.1%

Law

1.1%

English

1.1%
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Degrees

Masters

56.0%

Bachelors

27.2%

Other

10.9%

Certificate

2.9%

Doctorate

1.8%

Associate

1.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Manager, Corporate Development Salaries

Job Title Company Location Start Date Salary
Head of Corporate Development Joule Unlimited Technologies, Inc. Bedford, MA Sep 30, 2014 $350,000 -
$400,000
General Manager, Corporate Development Aconex (North America) Inc. San Bruno, CA May 15, 2012 $300,964
General Manager, Corporate Development Transurban (USA) Inc. Alexandria, VA Mar 28, 2016 $252,310 -
$302,772
General Manager-Corporate Development Aconex (North America) Inc. San Bruno, CA Apr 01, 2014 $237,038
Manager, Corporate Development Better Place, Inc. Palo Alto, CA Jul 20, 2011 $215,000
Manager, Corporate Development (M&A) Softbank Inc. San Carlos, CA May 01, 2015 $175,000 -
$200,000
SR. Manager, Corporate Development Synaptics, Inc. San Jose, CA Jun 04, 2015 $175,000
Corporate Development Manager Facebook, Inc. Menlo Park, CA May 04, 2016 $169,100 -
$189,100
Manager, Corporate Development & Strategy Hill-Rom Manufacturing, Inc. Chicago, IL Jul 06, 2016 $165,000
SR. Manager, Corporate Development & Strategy Hill-Rom Manufacturing, Inc. Chicago, IL Jul 06, 2016 $165,000
SR. Manager, Corporate Development & Strategy Hill-Rom Holdings, Inc. Chicago, IL Jul 06, 2016 $165,000
Manager Corporate Development Archer Well Company Inc. Houston, TX Dec 31, 2016 $160,000
Senior Manager, Business and Corporate Development Robert Bosch LLC Palo Alto, CA Nov 28, 2013 $157,000
Manager, Corporate Development Fox International Channels (Us), Inc. Los Angeles, CA Sep 25, 2014 $135,000
Manager, Corporate Development Fox International Channels (Us), Inc. Los Angeles, CA Sep 08, 2015 $135,000
Manager, Corporate Strategy and Development FMC Corporation Philadelphia, PA Aug 01, 2012 $135,000
Manager of Corporate Development Forum Us, Inc. Houston, TX Oct 20, 2014 $135,000
Corporate Development Manager Brocade Communications Systems, Inc. San Jose, CA Oct 03, 2012 $130,000
Corporate Development Manager Godaddy.Com, LLC Sunnyvale, CA May 16, 2016 $130,000
Manager, Corporate Development Westrock Services Inc. Duluth, GA Jan 08, 2016 $130,000
Corporate Development Manager Aspect Software, Inc. Chelmsford, MA May 19, 2014 $130,000
Senior Manager Corporate Development Riverbed Technology, Inc. San Francisco, CA Aug 29, 2016 $114,795 -
$140,000
Corporate Strategy Development Manager Dealertrack, Inc. Lake Success, NY Oct 14, 2016 $114,400
Manager, Corporate Development Danaher Corporation Washington, DC Oct 28, 2012 $111,134 -
$134,784
Strategy and Corporate Development Manager Vmware, Inc. Palo Alto, CA May 23, 2011 $110,000
Manager, Corporate Development American Express Travel Related Services Co., Inc. New York, NY Nov 07, 2011 $110,000
Corporate Development Manager Microsoft Corporation Redmond, WA Jun 16, 2015 $110,000
Manager, Corporate Development American Express Travel Related Services Company New York, NY Sep 08, 2013 $110,000
Corporate Development Manager Dolby Laboratories, Inc. San Francisco, CA Jun 25, 2016 $106,400 -
$159,600

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Top Skills for A Manager, Corporate Development

FinancialAnalysisCorporateStrategyDueDiligenceProcessCorporateDevelopmentBusinessDevelopmentJointVentureBusinessUnitCross-FunctionalMergersBusinessPlansNewProductDevelopmentComplexFinancialModelsStrategicInitiativesHRProjectManagementStrategicPlanBusinessCasesSafetyExecutiveManagementEquityInvestments

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Top Manager, Corporate Development Skills

  1. Financial Analysis
  2. Corporate Strategy
  3. Due Diligence Process
You can check out examples of real life uses of top skills on resumes here:
  • Coordinated financial analysis and due diligence between U.S. Cellular, investment bankers, legal team and potential purchasers.
  • Supported cross company business activities, maintained executive level customer contact plans, and created corporate strategy inputs.
  • Recruited to join Corporate Development due to my experience with technology and proven effectiveness during deal negotiations.
  • Led business development initiative for entry into document storage industry in effort to establish less asset intensive businesses.
  • Key contributor to the valuation of a successful joint venture with AC Hotels, a 9,100 room European hotel chain.

Top Manager, Corporate Development Employers

Manager, Corporate Development Videos

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