How To Become A Manager, Field Marketing: What It Is and Career Path

What is a manager, field marketing and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Tobias Sellier,

Richard Tate

Sometimes people receive fancy packages in their mails with a stylish pair of earphones, delicious-looking cupcakes, or perhaps some personalized swag. That's a company's creative marketing tactic that sends people those items and tries to sell their products. This smart marketing tactic is the work of the field marketing managers of that company.

A field marketing manager plays a crucial role in executing several marketing campaigns and measuring their outcomes. They coordinate and manage daily projects and some other marketing team members. A field manager also spearheads field marketing initiatives by working closely with the sales and sales enablement team.

On successfully playing the important role of field marketing manager, you can earn around $39.8 per hour. Typically, professional managers own a bachelor's degree in business or marketing. But you will also come across various managers with a master's degree in the relevant field, so buckle up and go!

What general advice would you give to a manager, field marketing?

Tobias Sellier

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.

ScoreManager, Field MarketingUS Average

Salary

7.3

Avg. Salary $93,296

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 52.92%

male 47.08%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a manager, field marketing

Explore manager, field marketing education requirements

Most common manager, field marketing degrees

Bachelor's

82.0 %

Master's

9.5 %

Associate

5.6 %

Start to develop specific manager, field marketing skills

Skills	Percentages
Digital Marketing	8.65%
Integrated Marketing	7.80%
Project Management	5.40%
Salesforce	5.11%
ROI	4.76%

Complete relevant manager, field marketing training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New managers, field marketing learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a manager, field marketing based on U.S. Bureau of Labor Statistics data and data from real manager, field marketing resumes.

Research manager, field marketing duties and responsibilities

Lead development and deployment of national programs, campaigns, curriculum, e-mail marketing and CRM platforms.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Design and publish weekly PowerPoint review deck to senior regional leadership and global leadership teams.
Serve in marketing support role for Alcatel-Lucent products, solutions and services for Americas' region.

Prepare your manager, field marketing resume

When your background is strong enough, you can start writing your manager, field marketing resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a manager, field marketing resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable manager, field marketing resume templates

Build a professional manager, field marketing resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your manager, field marketing resume.