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Become A Manager, Field Marketing

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Working As A Manager, Field Marketing

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $100,000

    Average Salary

What Does A Manager, Field Marketing Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Manager, Field Marketing

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Manager, Field Marketing Career Paths

Manager, Field Marketing
Marketing Director
Regional Marketing Director
7 Yearsyrs
Marketing Director Director Of Sales
Director Of Retail Sales
10 Yearsyrs
Senior Manager Of Marketing Marketing Director
Director Of Consumer Marketing
10 Yearsyrs
Senior Manager Of Marketing
Senior Marketing Program Manager
9 Yearsyrs
Regional Marketing Manager Brand Manager
Global Brand Manager
9 Yearsyrs
Brand Manager Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Brand Manager
Trade Marketing Manager
6 Yearsyrs
Senior Manager Of Marketing Business Development Director
Director, Strategic Alliances
12 Yearsyrs
Regional Marketing Manager Product Marketing Manager
Strategic Marketing Manager
8 Yearsyrs
Sales And Marketing Manager Product Marketing Manager
Group Product Manager
7 Yearsyrs
Sales And Marketing Manager Senior Product Manager
Director Of Marketing And Product Management
9 Yearsyrs
Regional Sales Manager Channel Manager/Sales Manager
Senior Channel Manager
10 Yearsyrs
Manager, Channel Marketing
Partner Marketing Manager
7 Yearsyrs
Product Manager Group Product Manager
Group Marketing Manager
8 Yearsyrs
Brand Marketing Manager Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Events Marketing Manager Marketing Program Manager
Marketing Campaign Manager
5 Yearsyrs
Brand Marketing Manager Manager, Channel Marketing
Retail Marketing Manager
7 Yearsyrs
Regional Marketing Manager Brand Marketing Manager
Marketing Services Manager
6 Yearsyrs
Sales And Marketing Manager Business Development And Marketing Manager
Manager Of International Marketing
5 Yearsyrs
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Do you work as a Manager, Field Marketing?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Lead 2.4 years
Top Careers Before Manager, Field Marketing
Manager 3.5%
Internship 3.5%
Top Careers After Manager, Field Marketing
Owner 3.1%
Consultant 2.9%
Manager 2.6%

Do you work as a Manager, Field Marketing?

Manager, Field Marketing Demographics

Gender

Female

49.4%

Male

43.4%

Unknown

7.2%
Ethnicity

White

62.2%

Hispanic or Latino

16.2%

Black or African American

10.8%

Asian

7.2%

Unknown

3.6%
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Foreign Languages Spoken

Spanish

56.4%

French

11.7%

German

7.4%

Portuguese

5.3%

Italian

3.2%

Japanese

2.1%

Russian

2.1%

Swedish

1.1%

Bulgarian

1.1%

Dutch

1.1%

Hebrew

1.1%

Romanian

1.1%

Serbian

1.1%

Lingala

1.1%

Norwegian

1.1%

Danish

1.1%

Polish

1.1%

Croatian

1.1%
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Manager, Field Marketing Education

Schools

University of Phoenix

10.6%

University of Texas at Austin

7.2%

University of Washington

6.8%

University of South Florida

6.5%

Michigan State University

5.5%

Temple University

5.5%

San Jose State University

5.5%

New York University

4.8%

Arizona State University

4.8%

Pennsylvania State University

4.8%

University of Central Florida

4.8%

University of Michigan - Ann Arbor

4.5%

Florida State University

3.8%

DePaul University

3.8%

Indiana University Bloomington

3.8%

University of North Carolina at Chapel Hill

3.8%

San Francisco State University

3.4%

Georgia State University

3.4%

West Virginia University

3.4%

San Diego State University

3.4%
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Majors

Business

26.5%

Marketing

25.0%

Communication

10.4%

Management

6.3%

Public Relations

4.1%

Psychology

3.7%

Finance

3.3%

Journalism

3.0%

English

2.6%

Advertising

2.4%

Political Science

2.0%

Criminal Justice

1.4%

Sociology

1.4%

Education

1.4%

Economics

1.2%

Fine Arts

1.1%

Kinesiology

1.1%

Electrical Engineering

1.1%

Liberal Arts

1.1%

Journalism And Mass Communications

1.0%
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Degrees

Bachelors

59.5%

Masters

22.7%

Other

10.7%

Certificate

3.1%

Associate

3.0%

Diploma

0.5%

Doctorate

0.4%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$100,000
View Detailed Salary Report
$65,000
Min 10%
$100,000
Median 50%
$100,000
Median 50%
$100,000
Median 50%
$100,000
Median 50%
$100,000
Median 50%
$100,000
Median 50%
$100,000
Median 50%
$153,000
Max 90%
Best Paying Company
Cepheid
Highest Paying City
San Francisco, CA
Highest Paying State
District of Columbia
Avg Experience Level
2.8 years
How much does a Manager, Field Marketing make at top companies?
The national average salary for a Manager, Field Marketing in the United States is $100,457 per year or $48 per hour. Those in the bottom 10 percent make under $65,000 a year, and the top 10 percent make over $153,000.

Real Manager, Field Marketing Salaries

Job Title Company Location Start Date Salary
Manager, Field Sales & Marketing Support, Advanced Technolog AGCO Corporation Duluth, GA Nov 20, 2015 $127,878
Manager, Field Sales & Marketing Support, ADV. Tech. Solutions AGCO Corporation Duluth, GA Nov 01, 2016 $127,878
Diagnostic Application Field Marketing Manager Etas, Inc. Ann Arbor, MI Dec 11, 2009 $123,064
Field Marketing Manager Hortonworks, Inc. Santa Clara, CA Mar 23, 2015 $120,000 -
$140,000
Field Marketing Manager Hortonworks, Inc. Santa Clara, CA Oct 31, 2016 $120,000 -
$140,000
Field Marketing Manager Accuray Incorporated Sunnyvale, CA Oct 01, 2010 $115,000
Field Marketing Manager Accuray Incorporated Ann Arbor, MI Oct 01, 2010 $115,000
Field Marketing Manager Id Business Solutions Inc. Burlington, MA Aug 03, 2015 $112,694
Manager, Field Sales & Marketing Support, Adv.Tech.S AGCO Corporation Duluth, GA Jan 13, 2014 $109,083
Field Marketing Manager Heineken USA, Inc. Long Beach, CA Nov 08, 2009 $104,603
Field Marketing Manager (LAB Americas) EMD Millipore Corporation Billerica, MA Nov 19, 2015 $101,088
SR. Manager, Field Marketing Burger King Corporation Miami, FL Oct 01, 2012 $100,000
Manager, Reporting, Americas Field Marketing & Ecommerce Marriott International, Inc. Bethesda, MD Sep 24, 2015 $97,500
Global Program MGR Marcom & Field Marketing MGR FO Lumasense Technologies, Inc. Santa Clara, CA Sep 06, 2013 $94,667
Manager--Field Cable Marketing TDS Broadband LLC Hobbs, NM Jan 27, 2015 $91,800
Field Marketing Manager LAC Visa U.S.A. Inc. Miami, FL Aug 15, 2014 $88,935 -
$90,117
Field Marketing Manager Id Business Solutions, Inc. Boston, MA Nov 16, 2015 $85,000
Field Marketing Manager (LAB Americas) EMD Millipore Corporation Billerica, MA Apr 01, 2016 $85,000
Field Marketing Manager Id Business Solutions, Inc. Burlington, MA May 05, 2014 $85,000
Senior Manager, Field Marketing Starwood Hotels & Resorts Worldwide, Inc. New York, NY Sep 15, 2016 $84,471
Field Marketing Manager (LAB Solutions) EMD Millipore Corporation Billerica, MA Jul 26, 2014 $81,349

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Top Skills for A Manager, Field Marketing

  1. Strategic Plan
  2. Market Share
  3. Special Events
You can check out examples of real life uses of top skills on resumes here:
  • Applied strategic planning, prioritization, and project management skills toward consistently achieving critical deadlines while maintaining high quality standards.
  • Market validation, market share focus research/survey/analysis.
  • Coordinated and executed guerrilla/opportunistic activities and special events.
  • Identified market opportunity and developed optimal marketing strategy to maximize ROI.
  • Managed all field marketing, events, in-store operations, canvassing Hired, trained and motivated six person team.

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Top 10 Best States for Managers, Field Marketing

  1. New York
  2. Colorado
  3. New Jersey
  4. Rhode Island
  5. California
  6. Virginia
  7. Washington
  8. Delaware
  9. Arkansas
  10. District of Columbia
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  • (1,163 jobs)
  • (1,381 jobs)
  • (185 jobs)
  • (8,110 jobs)
  • (1,412 jobs)
  • (1,466 jobs)
  • (123 jobs)
  • (210 jobs)
  • (348 jobs)

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