Manager, field marketing job description

Reporting to the Director Global Revenue Marketing, Supply Chain, this role is responsible for Supply Chain Revenue Marketing in NAMER, focused on demand generation across all Supply Chain products. Responsibilities include the planning, development and execution of marketing plans, campaigns, advertising, ABM and events to support marketing contribution goals to Sales. This individual contributor role is accountable for agreed-upon lead generation targets (MQ, SAL, Pipeline) and optimized budget spend.

Within Global Revenue Marketing, this role leverages and collaborates with a Localization team responsible for executing marketing plans and the strategy director to assist with campaign development. Executing programs may be required at times. Within Marketing, this role works closely with the Solutions / Vertical Marketing team as SMEs, MARCOM around Web/SEO/Creative, Sales Ops for Analytics, and Marketing Ops as shared service for Marketing Automation. A strong collaborative relationship with Sales at all levels and the Business Development organization is necessary for success.
What you'll do:

Develop marketing plan(s) for the Supply Chain group to deliver demand generation goals that are aligned with our strategy and approved by the Director Global Revenue Marketing, Supply Chain. This includes budget allocations and coverage across target geographies and channels (QAD vs other).

Execute the marketing plans including campaigns and localization of content and events following an established global Marketing / Sales process within the budget allocated. This includes being hands-on as well as collaborating with the Localization team for translations for target markets, local events/webinars, country-relevant messaging, selection of communication channels and targeting data down to the contact level. Develop specific reports/dashboards for each program. Maintain strong collaborative relationships with all stakeholders.

Monitor and enhance plans/campaigns through weekly review and reporting to the Director Global Revenue Marketing, Supply Chain. Measure, report, and optimize marketing spending for the greatest return.

Deliver against agreed-upon objective measures for demand generation of Marketing Qualified Leads, Sales Accepted Leads and Pipeline Generation. This includes aggregate measures as well as those by geography.

Other duties as assigned

Veeva is a mission-driven organization that aspires to help our customers in Life Sciences and Regulated industries bring their products to market, faster. We are shaped by our values: Do the Right Thing, Customer Success, Employee Success, and Speed. Our teams develop transformative cloud software, services, consulting, and data to make our customers more efficient and effective in everything they do. Veeva is a work anywhere company. You can work at home, at a customer site, or in an office on any given day. As a Public Benefit Corporation, you will also work for a company focused on making a positive impact on its customers, employees, and communities.
The Role

We are looking for a passionate Marketing Manager to join our talented EU Marketing team to focus on marketing campaigns for our Medical Suite solutions. You will work as part of a collaborative and cross-functional team, working closely with Sales, Product, and Marketing. This is a fantastic opportunity to progress and to be a part of Veeva's significant growth!
What You'll DoPlan, project-manage, execute and optimize our demand generation activities, events, and campaigns Focus on developing campaigns for our existing customers Work closely with CSMs, strategy, product marketing Keep abreast of industry trends & new opportunities in the region Develop a deep understanding of our target audiences, our solutions, and value propositions
Requirements4+ years of experience in field marketing and demand generation, ideally in Enterprise Software / B2B TechExperience in building and executing go-to-market plans and integrated marketing programs Strong project management skills, and the ability to multitask in a dynamic and fast-paced environment!Excellent oral and written communication skills Team player with a positive attitude and a strong sense of ownership Excellent spoken & written English. Additional language skills are also a bonus!
Perks & BenefitsThe chance to work with a genuine market leader Huge opportunity for progression - the sky is the limit Incredible support from the wider team, and a best-in-class tech stack to help you be successful in your role Work anywhere policy - Yes, you can utilize our office spaces, or work remotely when you need toA wide range of perks & benefits including a charitable giving program and support for training & development. Don't just take our word for it, apply here and find out more!
#RemoteUK

Veeva's headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.

Veeva is committed to fostering a culture of inclusion and growing a diverse workforce. Diversity makes us stronger. It comes in many forms. Gender, race, ethnicity, religion, politics, sexual orientation, age, disability and life experience shape us all into unique individuals. We value people for the individuals they are and the contributions they can bring to our teams.

Since 1992, Ciena has been driven by a relentless pursuit of network innovation. We believe in a network that grows smarter, more agile, and more responsive every day. This means that when you digitally interact in your world - picking up the phone, streaming video, texting a friend or loved one - your interactions are being enabled by Ciena technologies. Ciena makes your social / entertainment / business existence REAL.

No candidate will meet every single desired qualification. If your experience looks a little different from what we've identified below and you think you can bring value to the role, we'd love to learn more about you!
What will you do at Ciena/Blue Planet?
Reporting to the Director of Partner Marketing, the Field Marketing Manager works closely with internal and external teams, including Blue Planet's channel partners, to create awareness, generate demand, and drive the pipeline for Blue Planet solutions in the market.
This is a unique opportunity to be part of a growing team with a start-up mindset, working with direct sales teams and channel partners to promote Blue Planet's software products in the telecommunications and adjacent enterprise networking market. We are looking for an experienced professional who understands how to work with internal sales teams and partners to define, build, and organize marketing programs and campaigns and who can evaluate those campaigns based on objective and subjective measures.
Candidates will have a solid sales & marketing background and a proven track record in marketing roles such as account-based marketing, channel/partner marketing, or product marketing with B2B software companies. Experience with networking software is a plus.
Responsibilities
Develop and deliver account-based marketing and partner marketing programs to acquire new customers, retain and grow existing customers and provide growth in revenue from Blue Planet solutions Manage the content strategy and contribute to the messaging for customized marketing collateral for specific customer and partner domains and markets Work closely with assigned priority account teams and channel sales to drive buy-in, create a strategy, and lead execution of marketing plans Assist partners in developing messaging and campaign elements that highlight their services incorporating Blue Planet software products Lead stakeholder meetings; manage roles and responsibilities and program deadlines and budget Orchestrate cross-functional resources within the Ciena/Blue Planet organization (Marketing Programs, Social, Digital, Events, Portfolio Marketing, PR) and external agencies to support your assigned GTM activities Create customer case studies Develop, manage, and track quarterly marketing campaigns focused on driving awareness and lead generation Attend and participate in regional sales meetings and QBRs, supporting BP Account and Partner ManagersManage internal communications and enablement to drive awareness of marketing activities that help drive business goals Maximize Blue Planet's presence at customer and partner events

General Activities
Support joint solution initiatives by assisting with the development of partner- and customer-facing presentations Work with subject matter experts to define and execute multi-channel marketing campaigns to generate demand for Blue Planet products.Develop KPIs and ensure metrics and reporting capabilities are available to check program status regularly Manage creative agencies' output by providing precise requirements and approval cycles of their work product Contribute to and support Blue Planet Account and Partner Managers with goals and measurements of marketing program productivity

Experience
Minimum of 5 years B2B marketing experience in the technology industry Understanding of direct sales organizations and partner ecosystems and how they work together Experience in the packaging and delivery of channel programs to partners Strong relationship management and interpersonal skills Excellent presentation skills, including the ability to convey complex concepts concisely Excellent verbal/written communication skills and experience with storyboarding or scripting for presentations Proven experience working with cross-functional sales and marketing teams Experience in a product marketing and Account-Based Marketing (ABM) role is a plus Experience working with IT channel partners and managed service providers is a plus General understanding of network operations and technologies is a plus.

At Ciena, we are committed to building and fostering an environment in which our employees feel respected, valued, and heard. Ciena values the diversity of its workforce and respects its employees as individuals. We do not tolerate any form of discrimination.

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