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Manager, field marketing skills for your resume and career

Updated January 8, 2025

3 min read

Quoted experts

Dr. Karla Gavin,

Erin Steffes Ph.D.

Below we've compiled a list of the most critical manager, field marketing skills. We ranked the top skills for managers, field marketing based on the percentage of resumes they appeared on. For example, 8.7% of manager, field marketing resumes contained digital marketing as a skill. Continue reading to find out what skills a manager, field marketing needs to be successful in the workplace.

15 manager, field marketing skills for your resume and career

1. Digital Marketing

Here's how managers, field marketing use digital marketing:

Project managed the global execution of digital marketing promotions and incentives.
Utilized co-branded collateral, digital marketing, traditional marketing, and on-site events to promote services and achieve revenue goals.

2. Integrated Marketing

Here's how managers, field marketing use integrated marketing:

Conceptualized, executed and analyzed integrated marketing campaigns for the North American territory focused on lead generation.
Developed the vision, strategy and implementation of integrated marketing initiatives for national and international markets.

3. Project Management

Here's how managers, field marketing use project management:

Project management of outside resources for advertising and public relations.
Project management with local marketing events.

4. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how managers, field marketing use salesforce:

Completed essential business-tracking requirements by maintaining sales data through (salesforce.com)
Measure and track data metrics of ROI for each program through the use of campaigns in Salesforce.

5. ROI

Here's how managers, field marketing use roi:

Implemented innovative marketing plan development tools and ROI tracking processes designed to increase competencies, quality and productivity of recruiting efforts.
Developed effective product marketing, ensuring measurement of marketing efforts for continuous improvement and ROI.

6. Marketing Campaigns

Here's how managers, field marketing use marketing campaigns:

Managed special projects including local symposiums, NJ-specific collateral, direct marketing campaigns and State and Local Government relationship building.
Developed digital and experiential marketing campaigns each quarter aligned to key business objectives for 17 specialty retail locations.

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7. Channel Marketing

Here's how managers, field marketing use channel marketing:

Develop, execute and drive regional field/channel marketing and co-marketing programs to achieve territory revenue goals.
Developed and implemented targeted and channel marketing strategies for the Mid-Atlantic region.

8. B2B Marketing

Here's how managers, field marketing use b2b marketing:

Charged with the development and integration of B2B marketing strategies and lead generation tactics for leading capacity planning software firm.
Selected to work in Sydney, Australia to create the B2B marketing strategy and lead management process.

9. Demand Generation

Dеmаnd gеnеrаtіоn іѕ a dаtа-drіvеn marketing strategy of сrеаtіng аwаrеnеѕѕ аnd interest for a рrоduсt оr ѕеrvісе wіth thе gоаl to increase wеbѕіtе traffic, gеnеrаtе leads amongst tаrgеt audience in hореѕ of grоwіng a business thrоugh thе uѕе оf tесhnоlоgу.

Here's how managers, field marketing use demand generation:

Developed and executed demand generation and nurture campaigns to qualify leads prior to distribution.
Manage digital, inbound and local/targeted demand generation and subsequent nurturing campaigns.

10. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how managers, field marketing use crm:

Developed interim CRM feedback system providing global licensees with timely, actionable consumer insights.
Led development and deployment of national programs, campaigns, curriculum, e-mail marketing and CRM platforms.

11. Lead Generation

Here's how managers, field marketing use lead generation:

Implemented direct marketing programs or lead generation activities such as telemarketing and door opener campaigns which contribute to sales funnel generation.
Created promotional campaigns from development through implementation including cost analysis, lead generation, promotional collateral and direct mail.

12. GRASS

Here's how managers, field marketing use grass:

Created, managed, and implemented all grass root and word of mouth marketing strategies resulting in over 900 registrations.
Implement new programs and grass root campaigns; increasing some category sales as much as 300%+.

13. Marketing Mix

Here's how managers, field marketing use marketing mix:

Executed multi-touch campaigns that included online and offline marketing mix elements.
Managed marketing mix, launches, teams and delivery of Sun's leading programs across geographies and organizations.

14. Trade Shows

Here's how managers, field marketing use trade shows:

Managed our yearly worldwide technology trade shows motivating potential consumers.
Coordinated and participated in all marketing activities associated with external trade shows and sales events including set up and staffing.

15. Email Marketing

Here's how managers, field marketing use email marketing:

Represented Field Marketing on the Sales Marketing Operations Council to direct and implement email marketing and sales operations best practices.
Supported 20% increases in visit frequency and spending among database members by strengthening email marketing communications platform.

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What skills help Managers, Field Marketing find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on manager, field marketing resumes?

Dr. Karla Gavin

Director of the Master of Sport Administration Program, Associate Professor of Sport Administration (2010), Upper Iowa University

College students who graduate and move into the workforce need to think of themselves as independent contractors. They need to articulate their abilities to be flexible and adaptable, and to communicate very clearly in written and verbal communication. Job candidates will benefit from viewing issues as challenges instead of problems and using out-of-the-box thinking to resolve those issues.

They need to share their ability to work with diverse groups of people in team settings. Their willingness to be lifelong learners is important and they should reflect their desire to attend professional development activities and to pursue advanced degrees or certifications. Examples of leadership positions and opportunities need to be indicated on the resume.
Each of the areas mentioned above requires related examples to be stated concisely to reiterate their accomplishments and future goals.

What soft skills should all manager, field marketings possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for manager, field marketings?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What manager, field marketing skills would you recommend for someone trying to advance their career?

Stephanie Dellande

Professor, Menlo College

Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.

What type of skills will young manager, field marketings need?

Dr. Donald Siegel

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a manager, field marketing stand out to employers?

Ira Harris Ph.D.

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.

Do you want to know more?

List of manager, field marketing skills to add to your resume

The most important skills for a manager, field marketing resume and required skills for a manager, field marketing to have include:

Digital Marketing
Integrated Marketing
Project Management
Salesforce
ROI
Marketing Campaigns
Channel Marketing
B2B Marketing
Demand Generation
CRM
Lead Generation
GRASS
Marketing Mix
Trade Shows
Email Marketing
Market Trends
Brand Awareness

Social Media Marketing
Business Development
Enterprise Sales
Event Management
Sales Management
Americas
Email Campaigns
Strong Work Ethic
Sales Pipeline
Budget Management
Local Market
Sales Tools
Event Planning
Brand Marketing
Content Marketing
Local Events
Market Research

Drive Sales
Customer Events
Strategic Thinking
Twitter
SEO
Lead Management
Pardot
Sales Objectives
Strategic Partnerships
POS
Account Management
Facebook
Event Logistics
Community Events
Regional Events

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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