Top Manager, Field Marketing Skills

Below we've compiled a list of the most important skills for a Manager, Field Marketing. We ranked the top skills based on the percentage of Manager, Field Marketing resumes they appeared on. For example, 10.1% of Manager, Field Marketing resumes contained Strategic Partnerships as a skill. Let's find out what skills a Manager, Field Marketing actually needs in order to be successful in the workplace.

The six most common skills found on Manager, Field Marketing resumes in 2020. Read below to see the full list.

1. Strategic Partnerships

high Demand
Here's how Strategic Partnerships is used in Manager, Field Marketing jobs:
  • Negotiated strategic partnerships and alliances across all markets to facilitate regional marketing and business development initiatives.
  • Strengthened strategic partnerships by developing co-branded customer and channel events, sales spiffs, product bundles, and all marketing collateral.
  • Build strategic partnerships with key events that amplify the brand.
  • Manage and develop strategic partnerships in the community.
  • Identified and secured strategic partnerships that ensured brand growth and increased sales.
  • Developed overall go-to-market strategy, new sales channels, strategic partnerships, and provided product management leadership for alternative fuel vehicles.

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2. Sales Goals

high Demand
Here's how Sales Goals is used in Manager, Field Marketing jobs:
  • Worked with distributor management to assist in understanding performance expectations and establish necessary sales goals, priorities, and incentives.
  • Participate in daily Field Marketing Manager conference calls to go over team stats and sales goals and discuss ways to improve.
  • Developed programs, while providing training, coaching and guidance to assist the CRC's in achieving their sales goals.
  • Provided tactical marketing support via online and traditional methods, driving toward achieving and exceeding sales goals in priority markets.
  • Partnered with sales leadership to understand sales objectives and develop marketing strategy that aligned with sales goals and objectives.
  • Developed divisional marketing plans to reach sales goals and roll-up into a regional marketing plan exceeding divisional sales goals.
  • Developed and presented sales with the marketing plan, sales goals and expectations of top tier markets.
  • Defined appropriate mix of marketing programs to align with sales goals while managing budget and tracking results.
  • Honored in 1997 for achieving 135% of sales goals and number three in the company nationally.
  • Analyze telemarketing efforts, sales goals and results on a daily, weekly and monthly basis.
  • Directed, motivated, and monitored the mobilization of a sales team to advance sales goals.
  • Lead and manage development of the region's account development team to reach target sales goals.
  • Aligned marketing strategy with sales goals and objectives and built strong rapport with partners and vendors.
  • Interfaced daily with RNDC brand managers regarding pricing, sales goals, and execution issues.
  • Reached sales goals every year with growth in tablet sales reaching over two hundred percent.
  • Achieved sales goals at the Hispanic super market level by collaborating with sales team manager.
  • Worked closely with the Sales Managers and Office personnel to achieve sales goals and objectives.
  • Provided sales building leadership to 25 corporate stores in order to achieve sales goals.
  • Consulted with Area Directors on best practices to reach targeted sales goals.
  • Align plan with sales goals and objectives.

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3. ROI

high Demand
Here's how ROI is used in Manager, Field Marketing jobs:
  • Implemented innovative marketing plan development tools and ROI tracking processes designed to increase competencies, quality and productivity of recruiting efforts.
  • Developed effective product marketing, ensuring measurement of marketing efforts for continuous improvement and ROI.
  • Produced precision targeted marketing strategies backed by accurate and timely reporting and ROI analysis.
  • Identified market opportunity and developed optimal marketing strategy to maximize ROI.
  • Participated in ROI reporting and presentations to hotel stakeholders and owners.
  • Directed all domestic and international sponsorship initiatives and ROI analysis.
  • Administer program recapping, financial analysis and ROI measurement.
  • Prepared ROI and communicated results to senior management.
  • Monitored and controlled expenses versus budget, and analyzed volume, financial impact, profit, and ROI for assigned brands.
  • Developed and refined an ROI program and reporting structure that tracks partner marketing campaigns via lead development and revenue opportunities.
  • Worked directly with senior marketing management to ensure successful lead delivery and follow up as well as tracking event ROI.
  • Implemented marketing strategies and utilized promotional platforms to drive consumer engagement and increase ROI for the Field Marketing Program.
  • Create and manage the execution of local/regional partnerships with such properties as the Detroit Red Wings and Milwaukee Brewers.
  • Developed budgets and monitored expenditures against each budget while employing ROI models to measure effectiveness of each campaign.
  • Increased ROI of events to 15% through introduction of aggressive follow-up programs and targeted market approach.
  • Created measurement plan to track effectiveness of strategy including ROI, charge volume lift and merchant satisfaction.
  • Managed vendor and partner relationships to ensure timely completion, success and strong ROI of all campaigns.
  • Endorsed by the CMO and Marketing SVP to implement as the standard model for analyzing campaign ROI.
  • Led strategy development, campaign management, marketing operations, and ROI improvement for multiple vertical markets.
  • Influenced decision for best ROI for budget to drive revenue, traffic and per person average.

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4. Special Events

high Demand
Here's how Special Events is used in Manager, Field Marketing jobs:
  • Coordinated and executed guerrilla/opportunistic activities and special events.
  • Organized and implemented the special events for 62 restaurants as well as quarterly meetings with Partners and Managers.
  • Managed all external agencies and vendors including: Advertising, PR, Special Events, Sampling and Research.
  • Implement special events for new product introductions, scout new venues, planning interactive talent and entertainment.
  • Hired and trained staff for special events in the Chicago market and the surrounding Midwestern states.
  • Manage Field Marketing promotions, special events and sales for 20 Districts with over 120 Units.
  • Worked in malls, schools, youth activity events, special events locations.
  • Developed and launched 30+ marketing campaigns, promotions and special events across multiple markets
  • Planned Special Events, Screenings and Quarterly Meetings for groups of 50+.
  • Created, managed and implemented special events.
  • Managed promotional staff, executed staff trainings and executed premise promotional activities and special events.
  • Recommended multi-media channels such as direct mail, newspaper, special events and community outreach to drive traffic into stores.
  • Complete trade show and budget management for domestic and international tradeshows and special events.
  • Managed weekly promotional activity, brand ambassadors, product trainings, and special events.
  • Planned, executed and managed budgets for sponsorships and special events.
  • Direct brand awareness tactics including promotions, promotional items, collateral materials, guerilla sampling, special events, etc.
  • Assisted in management duties, management of the produc- tion and execution of offsite nightlife special events sponsored by Indian Motorcycles.
  • Participated in special events including the planning and execution of World Premieres for various targeted "tentpole" films.

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5. Revenue Growth

high Demand
Here's how Revenue Growth is used in Manager, Field Marketing jobs:
  • Recommended innovative and creative marketing approaches for revenue growth.
  • Identified product market gaps, brand awareness and 'Go to Market' strategy, realizing 35% revenue growth.
  • Ensured overall success attaining goals, meeting revenue growth, improving net promoter score and program quality.
  • Achieved 20% year-over-year revenue growth, working with tier-1 life science companies.
  • Key Achievements Created new business partner program including marketing campaigns and sales programs to drive revenue growth for the indirect channel.
  • Maximize product sell-through in assigned district which includes marketshare growth, revenue growth and product penetration in National Retail Accounts.
  • Led sales enablement team to drive client retention, new business sales and overall revenue growth.

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6. Trade Shows

high Demand
Here's how Trade Shows is used in Manager, Field Marketing jobs:
  • Managed our yearly worldwide technology trade shows motivating potential consumers.
  • Coordinated and participated in all marketing activities associated with external trade shows and sales events including set up and staffing.
  • Create, document and maintain best practices for trade shows, face to face field events, and campaign plans.
  • Traveled with trade shows in up to seven cities per year, and procured fixtures for these events.
  • Managed participation in over 200 outside events and trade shows to maximize the presence of our brand.
  • Booked promotional booth space at events such as parades, concerts, and trade shows.
  • Result: Maintained 100% on-time and under budget for marketing campaigns and trade shows.
  • Coordinated customer events and attended trade shows in order to promote products and build relationships.
  • Attended sales meetings and industry trade shows with regional stakeholders to promote new product launches.
  • Executed all external marketing activities for each BU-trade shows, user groups, etc.
  • Attended company marketing events and trade shows to obtain fresh leads for sales dept.
  • Provided cradle to grave support for all corporate trade shows and numerous customer events.
  • Managed field events, trade shows, executive briefings and partner-led training.
  • Managed events, trade shows, seminars, boot camps, training seminars
  • Represented company at local and national trade shows, including RSNA.
  • Coordinated and attended all trade shows, seminars, and events.
  • Managed partnerships and team representation at sponsored events and trade shows.
  • Coordinate regional planning meetings, trade shows and corporate events.
  • Managed all national & regional trade shows & trade seminars.
  • Managed sales participation at regional conferences and trade shows.

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7. Brand Ambassadors

high Demand
Here's how Brand Ambassadors is used in Manager, Field Marketing jobs:
  • Gathered consumer insights and data though coordinating brand ambassadors for sampling events.
  • Managed and supervised brand ambassadors for experiential/grass roots marketing campaigns.
  • Managed and motivated a team of Brand Ambassadors to achieve excellence in training, relationship building and assisted sales at retail.
  • Managed a team of 20 P/T Brand Ambassadors - Responsibilities included management, training, scheduling and development of team members.
  • Managed a team of brand ambassadors designated to execute on premise promotional plans and deliver growth within the regional market.
  • Trained Brand Ambassadors on Verizon products and functions while communicating my high level of expectations and strong leadership skills.
  • Hired and trained staff for the promotions, trained Brand Ambassadors, and held staff meetings once a month.
  • Managed 4-6 brand ambassadors with the goal of photo lead generation and on-site sales via AT&T representative.
  • Interviewed and trained Brand Ambassadors on proper talking points, and how to conduct surveys using an iPad.
  • Recruited, developed, trained and pro-actively supervised brand ambassadors, models & specialty employees at each venue.
  • Lead and train a team of brand ambassadors whose main objective is to activate client programs in field.
  • Manage & train a team of 14 brand ambassadors, 2 team leads sampling Coca-Cola Zero & Coca-Cola.
  • Trained and directed a team of 25 Brand Ambassadors that delivered key point messaging at public events.
  • Dotted line manager to 5-7 team members including DSD drivers, Brand Ambassadors and Sales & Marketing Associate
  • Schedule events and managed a team of Brand Ambassadors on various guerrilla marketing events for Fuji Film.
  • Recruited staff and administered payroll for 15+ brand ambassadors hired to market products to potential consumers.
  • Brand Ambassador Team: recruited, hired, trained, managed and coached 20 brand ambassadors.
  • Recruited, hired and trained a team of 10 brand ambassadors for the Arizona market.
  • Trained and supervised over 100 brand ambassadors in over 30 markets across the country.
  • Ensured that all program initiatives weekly and ongoing are properly prioritized by Brand Ambassadors.

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8. Market Share

high Demand
Here's how Market Share is used in Manager, Field Marketing jobs:
  • Market validation, market share focus research/survey/analysis.
  • Designated to influence sales and traffic, nurture strong relationships, increase brand awareness and market share to deliver company objectives.
  • Developed, managed, and implemented divisional marketing plans focused on increasing revenue and market share within New England and Canada.
  • Developed trade promotions, special outreach programs with Coors Distributors to gain market share of products within the region.
  • Unified three regional sales and marketing teams to cap our top competitor s market share to 4%.
  • Repackaged and re-priced menu items to regain market share being lost to competitor's low-priced meal deals.
  • Gained 2.8% Y-O-Y car market share by implementing share improvement actions at targeted retail outlets.
  • Plan and execute event and marketing initiatives designed to shorten sales cycles and gain market share.
  • Achieved a complete reversal of the 10:1 market share differential in Coca-Cola's own backyard.
  • Achieved increased NPS and highest market share quarter ever for Philips North America CT.
  • Partnered with industrial and big box distribution to drive sales and increase market share.
  • Analyzed all field activity, market share, sales and production information.
  • Increased growth in Dove market share, while executing sales ads.
  • Increased market share by training and influencing other key stake holders.
  • Market share increased an average of 3% in all markets
  • Assisted in growing American sales to number one market share.
  • Market share increased 4% from the previous year.
  • Developed CO-OP programs with distributors to increase market share.
  • Managed $5.2M in sales, increasing market share to 52% vs. state average of 32%.
  • Increased coffee market share in the New York market for Dunkin' Donuts by +50%.

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9. New Product Development

high Demand
Here's how New Product Development is used in Manager, Field Marketing jobs:
  • Supervised project engineering and business partner teams in support of new product development and promotional campaigns.
  • Lead divisional new product development activities that included pricing, promotion and distribution.
  • Assisted in new product development from inception to implementation of Champion branded filters, wire and cable and chemical additives.
  • Execute new store openings, new product development and merchandising program implementation for regional stores.
  • Led a team of channel marketing managers focused on developing channel marketing programs including new product development and commercialization plans.
  • Recommend inorganic growth targets and new product developments.

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10. Market Research

high Demand
Here's how Market Research is used in Manager, Field Marketing jobs:
  • Delivered key performance indicators within account universe and prepared market research reports for relevant stakeholders to access.
  • Conducted extensive market research and compiled feedback reports to help execute efficient guerrilla marketing and sampling.
  • Conducted market research to determine the best community outreach and advertising opportunity for each center.
  • Designed market research projects working with; GRA, Finance, Sales, Legal and Order Management in the development/implementation.
  • Conducted market research by organizing bi-weekly focus groups and quarterly surveys to improve Stylist marketing tools and business supplies.
  • Partnered with shopper marketing agencies, ad agencies and market research firms on a variety of projects.
  • Led on-site market research to generate new business through relationship and direct marketing.
  • Developed strong understanding of client needs and wants through market research.
  • Conducted market research to determine the needs of the market.
  • Reported the results of field surveys and market research.
  • Collected and organized VOC, customer segmentation, market research through various initiatives conducted.
  • Conducted in-depth product and market research analysis studies with the Gartner Group.

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11. Customer Service

high Demand
Here's how Customer Service is used in Manager, Field Marketing jobs:
  • Provided exceptional customer service and information to all internal and external personnel daily
  • Conduct all hiring and termination of telemarketing and customer service personnel.
  • Provided excellent customer service and follow up for customer satisfaction.
  • Specialized in high quality training delivery and program management ensuring knowledge transfer for new and existing sales and customer service teams.
  • Engage local leadership and employees to develop and promote internal improvements and job satisfaction to influence external customer service.
  • Program Management - Project lead for new market sales training and established customer service programs.
  • Integrated market research feedback from clients at events to help better overall customer service.
  • Trained clients on merchandising, inventory reduction, customer service and collector clubs.
  • Work with several clients and ensure quality customer service is always provided.
  • Organize daily trips to provide both customer service and new customer recruitment.
  • Schedule all appointments and routine follow-up for customer service.
  • Monitored and followed up the online customer service page.
  • Developed and implemented marketing and communications strategies including events, promotions, merchandising and customer service.

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12. New Accounts

high Demand
Here's how New Accounts is used in Manager, Field Marketing jobs:
  • Introduce our product and programs and build relationships with local chain buyers to obtain new accounts adding to overall incremental sales.
  • Contributed in acquiring over 500 new accounts nationwide through trade shows, marketing campaigns, and other venues.
  • Utilized field data to create effective point-of-sale pieces for new accounts, limited edition offerings and in-store promotions.
  • Identified, ranked, segmented, and forecasted more than 200 new accounts.
  • Conducted research, contractual negotiations, cost analysis, profitability projection, and legal evaluation for several new accounts.
  • Provided existing account coverage while developing new accounts.

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13. Demand Generation

high Demand
Here's how Demand Generation is used in Manager, Field Marketing jobs:
  • Developed and executed demand generation and nurture campaigns to qualify leads prior to distribution.
  • Manage digital, inbound and local/targeted demand generation and subsequent nurturing campaigns.
  • Develop overall event program strategy to support demand generation and awareness objectives.
  • Provide sales communications around targeted campaigns for demand generation.
  • Advanced to concurrently manage several demand generation marketing programs.
  • Managed inbound and outbound demand generation programs.
  • Coordinate with the field sales team to develop and execute targeted and broad-based demand generation campaigns for three different business units.
  • Defined and managed demand generation and brand marketing campaigns with over 30 key business partners within the Motorola PartnerSelect program.
  • Own the regional marketing plan focusing on demand generation, customer engagements and brand awareness to a highly technical audience.
  • Promoted to a role, managing a team of eleven associates, responsible for global demand generation and communications.
  • Subject matter expert for Sales regarding products, promotions, demand generation, regional and headquarters activities.
  • Developed effective campaigns and demand generation programs across key market segments to drive pipeline growth.
  • Worked closely with Sales, Public Relations and Demand Generation teams to build integrated marketing campaigns
  • Directed demand generation, telesales, and content marketing for 14 wholesale and service locations.
  • Fulfilled Senior Director of Demand Generation s duties in the interim, during transition period.
  • Coordinate marketing programs focusing on demand generation activities across three P&L's.
  • Managed demand generation programs via direct mail, executive forums, product seminars.
  • Create messaging for demand generation campaigns, marketing materials and sales enablement tools to convey technology solution benefits and business value.
  • Key accomplishments include: Increased demand generation activities by 50% despite budget constraints and increasingly challenging economic conditions.
  • Integrated Marketing Manager Demand Generation, Lead-Generation Project Manager Business Strategy, Market Development and Segmentation Marketing

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14. Retail Store

high Demand
Here's how Retail Store is used in Manager, Field Marketing jobs:
  • Developed and implemented area-wide marketing programs for 13 corporate-owned retail stores across 7 cities in collaboration with retail Sales Managers.
  • Merchandised nine company owned retail stores and over 100 agent locations, creating market- specific collateral and point of purchase displays.
  • Train & engage retail store associates on key advantages of newly launched products and their features.
  • Schedule employees in over 12 Sears retail stores and form relationships with retail management teams.
  • Served as point of contact for all Retail stores to manage projects and communicate strategy.
  • Maintain a strong relationship with retail store managers, their staff, and vendors.
  • Encouraged sales of newly promoted products and services in the various retail stores.
  • Create, support, and manage sales incentive programs for 52 retail stores.
  • Launched Ethnic Marketing targeting Asian and Hispanic segments in Sprint's Retail Stores.
  • Visit markets, retail stores periodically to assess local conditions.
  • Led cross-functional team that drove business customers into retail stores. }

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15. Sales Reps

average Demand
Here's how Sales Reps is used in Manager, Field Marketing jobs:
  • Provided ongoing training and development for Sales Reps and Application Engineers enabling proper product positioning and strategic selling strategies.
  • Developed and conducted product education and training programs for surgeons, distributors, sales reps, and other medical professionals.
  • Coordinated logistics, hotel, catering, and facility visits for 2013 Taiwan trip of 24 US sales reps.
  • Worked with Specialized sales reps and dealers to identify new opportunities and co-marketing partnerships in the US.
  • Provided strategy and implementation of training to Sales Reps and DreamTrips travel club membership through co-creation.
  • Trained, build and developed sales reps, scheduling, drive sales, hiring.
  • Provided lead generation to sales reps as well as sales support for closing business.
  • Achieved average market influence ratings over 50% from sales reps and district managers.
  • Gathered business intelligence and developed tools and process solutions for 300,000+ sales reps.
  • Trained >200 Inside Sales Reps and telemarketers on HP's cloud solutions
  • Hired, trained and managed sales reps and marketing staff.
  • Led thirty-five sales reps in an eight-state territory.
  • Attended sales meeting with brand sales reps.
  • work closely with marketing team on Oahu and sales reps on Oahu, maui, Kauai and Guam .

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16. Local Store

average Demand
Here's how Local Store is used in Manager, Field Marketing jobs:
  • Cultivated partnerships with local organizations to drive awareness and sales to local stores hosting events and corporate outreach activities.
  • Created national calendar of media windows as well as complimentary local store marketing plans standardizing promotions system -wide.
  • Provided creative direction to design agencies during the development of regional and local store marketing collateral.
  • Fielded franchise owner questions regarding marketing and provided direction for local store marketing.
  • Collaborated with regional managers and general managers on local store marketing budgets.
  • Communicated and coordinated with outside PR agency on Local Store Marketing initiatives.
  • Coach and train franchisees in LSM strategies and tactics so franchisees achieve the most out of their local store marketing efforts.
  • Developed and implemented Local Store Marketing (LSM) programs as well as system-wide promotional campaigns.
  • Worked on development of a Local Store Marketing toolkit to provide to restaurant operators.
  • Coordinated Local Store Marketing for the Northeast and Florida, containing 61 restaurants.
  • Created new format for Local Store Marketing handbook and developed new program initiatives.
  • Lead the development and execution of all local store marketing and advertising strategies.
  • Service local stores and businesses to distribute marketing and product information.
  • Created LSM (Local Store Marketing) training for franchisees.
  • Led development of off-the-shelf Local Store Marketing kits.
  • Executed all local store marketing efforts.
  • Supervised local store marketing team.
  • Created, implemented and maintained a Local Store Marketing book/on-line portal as part of a guerilla tactics initiative to grow sales.
  • Coached team of 160 Restaurant Sales Leaders to strategically plan, organize and execute local store marketing initiatives.
  • Targeted Millennials - developed best practice model for implementation of turnkey, large-scale local store marketing programs.

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17. Salesforce

average Demand
Here's how Salesforce is used in Manager, Field Marketing jobs:
  • Completed essential business-tracking requirements by maintaining sales data through (salesforce.com)
  • Reinforced of the use of tools: SalesForce.com, Challenger Selling, 4Edge sales collateral, NeXus.
  • Provided strategic and tactical support to Life Sciences salesforce toward accomplishment of sales and marketing targets.
  • Collaborated with the sales and marketing teams to configure and customize their Salesforce reporting.
  • Collaborate with marketing operations to develop lead nurturing content and process through Eloqua and Salesforce.com.
  • Measured results of campaigns and events through Eloqua and Salesforce.com.
  • Campaign creation and tracking in both Salesforce and Marketo.
  • Drive metrics-based decisions by pulling predictive analytics from Salesforce.com, Eloqua Demand Base, and other tools.

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18. Business Units

average Demand
Here's how Business Units is used in Manager, Field Marketing jobs:
  • Acted as change management subject matter expert for the PMO and consulted with other business units on change management best practices.
  • Managed national and regional relevant programming and partnerships within the business units to achieve brand health and value share growth targets.
  • Developed and measured the impact of marketing programs and support with report out to field leadership and internal business units.
  • Served the sales force by acting as a resource to all business units in San Jose, California.
  • Worked directly with business units to plan, develop and execute projects within a larger program.
  • Managed team of ten marketing professionals, supporting 13 discreet business units.
  • Increased Microsoft partnering with NetApp business units and field sales engagement.
  • Managed teams across all of the business units, and acted as the face of PepsiCo for Walmart marketing.

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19. Promotional Events

average Demand
Here's how Promotional Events is used in Manager, Field Marketing jobs:
  • Contributed to development of promotional events, including live music concerts, private parties and educational seminars.
  • Planned and executed promotional events throughout Tennessee endorsing major commercial brands.
  • Receive, distribute and execute marketing materials for promotional events.
  • Developed advertising campaigns and promotional events that targeted these markets.
  • Organized, hired, and managed experiential marketing promotional events.
  • Coordinated over 200 promotional events and demonstrations in a year, with event attendees ranging from 100 to 100,000 people.
  • Managed and led a crew of four team members during promotional events.
  • Plan, design, and launch sales initiative and marketing promotional events.
  • Obtained and executed all promotional events local as well as overnight.
  • Organized multiple projects and promotional events in Texas.
  • Planned, managed and executed all large market promotional events and activities of local, regional or divisional significance.

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20. CRM

average Demand
Here's how CRM is used in Manager, Field Marketing jobs:
  • Developed interim CRM feedback system providing global licensees with timely, actionable consumer insights.
  • Provided training and support on marketing tools and resources, social media, CRM and marketing campaigns to 150+ Account Managers.
  • Led development and deployment of national programs, campaigns, curriculum, e-mail marketing and CRM platforms.
  • Leveraged CRM and marketing automation to manage lead flow and closed-loop reporting.
  • Participated on gap analysis team for CRM initiative.
  • Managed the client CRM database to effectively leverage key customer information to implement upsell marketing campaigns and promotions.
  • Managed production of deliverables for in-store, direct mail, circular, digital, advertising, promotions and CRM.
  • Manage team of two and agency relationships assisting with event execution, social media and CRM tools/workflows.
  • Maintained and utilized CRM system (Salesforce.com) to ensure data quality and efficiency.

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21. Business Development

average Demand
Here's how Business Development is used in Manager, Field Marketing jobs:
  • Collaborated closely with regional/hospital presidents and business development leaders to create strategic marketing plans to increase revenue and drive growth.
  • Received IBM Business Development & Customer Support Award in recognition of outstanding contributions to Digital Video Products business.
  • Created the first product diversification program consisting of integrated communications to support sales and business development goals.
  • Provided market intelligence for new business development.
  • Defined short-term marketing goals and long term market development plans, and created high profile, market specific business development initiatives.
  • Managed field marketing programs and events to help support the Northeast enterprise sales teams and their business development counterparts.
  • Ensured the regions met revenue and profit objectives through new business development and expanding footprint in existing accounts.
  • Cross channel business development programs resulted in $30M in opportunities and $2M in wins in 2012.
  • Collaborated with sales leaders, developing annual marketing plans, driving new business development and customer loyalty.
  • Developed and monitored annual business plans for the account team with the Director of Business Development.
  • Gathered and distributed qualified leads to the Business Development Team (BDM) for follow-up.
  • Worked closely with sales, business development, and operations.
  • Trained, managed and mentored a team of 29 Millennials on marketing and business development strategy.

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22. Local Market

average Demand
Here's how Local Market is used in Manager, Field Marketing jobs:
  • Developed fully integrated local marketing program to help national and local retailers combat competitive pressure from Metro PCS.
  • Promoted local market brand growth by utilizing strategic planning; budget management; event planning/execution and return-on-investment analysis.
  • Conceptualized and authored Local Restaurant Marketing training guide to educate franchise groups about local market planning.
  • Created and implemented all local marketing programs, including managing control advertising and sponsorship budgets.
  • Analyzed regional market conditions, including key competitive activity, to develop local marketing plans.
  • Lead local market research efforts and gather competitive intelligence, proactively monitor local competitive trends.
  • Developed 12-month local marketing calendar designed to complement and enhance the national sales calendar.
  • Conducted sales performance analysis to identify improvement strategies for regional and local marketing programs.
  • Prepare and present local marketing initiatives to executive team, regional and district management.
  • Coordinate with Event/Corporate Marketing to support on-site activation and local marketing events execution.
  • Integrated both Company and Regional Key initiatives into local marketing plans.
  • Hired and managed Local Marketing Manager.
  • Partnered with cross functional team including Brand Manager and COO to leverage brand initiatives in local markets and drive profitable growth.
  • Coordinated and led efforts for targeted local marketing including Red Bull Air Race, X Fighters, Soapbox, and more.
  • Implemented local marketing media buy at Valentine's Day which delivered retail sales results that were 125% to plan.
  • Designed, coordinated and implemented strategic national and local marketing programs for 187 restaurants, both corporate and franchise locations.
  • Managed and executed the strategic marketing direction of the brand; tailoring brand marketing initiatives to the local market landscape.
  • Increased market share through effective execution of the national and local marketing plans including media, partnerships and LSM plans.
  • Directed a team of seven remote Field Marketing Managers in executing promotions, merchandising, and local marketing programs.
  • Developed and executed tracking of local marketing spend for franchisees system wide, ensuring 100% compliance with policies.

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23. DMA

average Demand
Here's how DMA is used in Manager, Field Marketing jobs:
  • Manage agency efforts in media planning and placement to maximize presence in 24 DMA's (Designated Market Area).
  • Conducted numerous DMA and regional meetings to successfully sell the program and build franchisee support for the campaign.
  • Implemented B2B & B2C go-to-market strategies within the Top DMA in the United States on several company products.
  • Spearheaded the annual strategic planning process for the DMA's across my territory.
  • Worked with operations team to help achieve the DMA operation goals.
  • Present and lead marketing discussion at all DMA meetings.
  • Managed 35 DMA's in the Southeast region with the top comp sales results for 4 straight years.
  • Rolled out new suite of local restaurant marketing evaluation tools, including DMA/program-level dashboard reporting and sales performance tracking.
  • Garnered franchisee support for DMA-wide programs that exceeded fundraising goal to fund adoption recruiters in all markets.
  • Work with regional sales teams and partners to organize seminars that include company roadmap and breakout sessions.
  • Partnered with brand manager in the successful launch of 50 co-branded Pizza Hut/WingStreet restaurants in Atlanta DMA.
  • Managed budgets for 12 DMAs with 190 restaurants representing over $5 million in advertising revenue.
  • Collaborated with agency to create media plans for thirty-eight DMAs, and presented plans to franchisees.
  • Developed strategic market plans for 260+ quick-service corporate and franchised restaurants in 8 DMAs.
  • Managed marketing activity for six DMAs, 3 advertising agencies and 1 LSM coordinator.
  • Organized and managed Co-Ops/DMAs for the development of business and marketing plans.
  • Manage and track both the quarterly and annual roadmap and budget.
  • Created specialized marketing plans for the bottom DMAs.
  • Initiated a multi-region marketing review process that resolved the problem of conflicting advertising messages spilling into adjacent DMA's.
  • Highlighted Achievements Increased sales for Dunkin' Donuts from $600M to $1B in Metro New York DMA.

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24. POS

average Demand
Here's how POS is used in Manager, Field Marketing jobs:
  • Spearheaded internal communications with Sales, Account Management, and Partner Management teams to manage campaign strategy expectations and post-campaign follow-up.
  • Managed special projects including local symposiums, NJ-specific collateral, direct marketing campaigns and State and Local Government relationship building.
  • Developed corporate advertising and marketing strategies that support corporate objectives while building brand awareness and positioning the company for growth.
  • Managed local surgeon educational, grant-funded research and training facility increasing product exposure, procedural adoption for over 1,500 surgeons.
  • Assisted sales executives with proposal and contract negotiations; managed primary escalations recommended resolve complex install and billing challenges.
  • Generated and analyzed key sales metrics, and research trends/insights to increase effectiveness of product positioning and distribution strategies.
  • Meet with potential customers, create residential homeowner proposals and actively follow-up and close residential solar customer sales.
  • Identify, negotiate and finalize corporate partnership opportunities to maximize exposure and staying consistent with brand messaging.
  • Helped launch new Sprint wireless product in Washington/Baltimore: managed product positioning market research; coordinated events.
  • Analyzed pricing strategies, made pricing recommendations; wrote proposals and presented recommendations to senior management.
  • Developed and maintained positive working relationships with vendors which expanded services and product delivery.
  • Mentored and developed three associates who were promoted to leadership positions within the organization.
  • Implemented a unique marketing initiative to enhance the Tribune's positioning with a younger demographic
  • Developed community relationships with non-profit organizations to enhance community awareness and increase brand exposure.
  • Established and developed each brands positioning/strategy and ensure local programming aligns with brand positioning.
  • Localize as necessary any positioning, value messaging and competitive differentiation as needed.
  • Negotiate brand exposure for events with community based organizations as well as national organizations
  • Developed local positioning and tactical plans for the implementation of divisional strategies.
  • Developed several staff members who were able to assume various management positions within
  • Developed and executed marketing proposals and promotions in conjunction with account manager/director.

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25. Channel Partners

average Demand
Here's how Channel Partners is used in Manager, Field Marketing jobs:
  • Managed a team of energetic field marketing managers who developed lead generation campaigns for Sprint's Indirect Channel Partners.
  • Designed training modules and educated sales force, channel partners and customers on product suite and philosophy.
  • Lead logistics planning meetings to provide marketing resources to channel partners for campaigns execution.
  • Engaged with 100+ channel partners annually.
  • Developed and managed quarterly marketing plans for key channel partners meeting pipeline and forecasted sales targets.
  • Developed relationships with channel partners, resellers and distributors in order to support sales campaigns and initiatives.
  • Work with Avnet s Oracle strategic channel partners to plan and execute dynamic marketing campaigns.
  • channel partners); collaborated with product marketing to support product launches, sales promotions, and training.

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26. Sales Tools

average Demand
Here's how Sales Tools is used in Manager, Field Marketing jobs:
  • Developed strategy for internal and external sales tools, in collaboration with marketing communications and legal and regulatory.
  • Collaborated with the Product Marketing Group to design and implement appropriate sales tools and support material.
  • Create training materials in addition to customized sales tools such as brochures and PowerPoint presentations.
  • Provide sales tools intelligence and created social media reference guides for prospecting on-line.
  • Develop sales tools and define sales processes that enable successful customer engagements.
  • Conducted needs analysis and coordinated the design and implementation of sales tools.
  • Created/delivered online sales tools designed to support launch of new offerings.
  • Produced marketing sales tools for the field service organization.
  • Developed and delivered high value and effective sales tools, marketing collateral and customer facing presentation.
  • Translated national brand strategies into impactful sales tools and programs for sales force, distributors, and consumers.

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27. Product Knowledge

average Demand
Here's how Product Knowledge is used in Manager, Field Marketing jobs:
  • Developed product feature and benefit repository and built employee coaching and training platform that contributed to improved product knowledge.
  • Serve as the trainer for around 100 individual sales reps on product knowledge, marketing campaigns, promotions, etc.
  • Encouraged, created and maintained consumer awareness, product knowledge and increase of sales through offering of product taste samples.
  • Managed and trained eight to ten brand ambassadors on product knowledge, sales, food safety, and promotions.
  • Coached representatives to enhance product knowledge, prospecting, needs analysis, presentations, closing and follow up skills.
  • Created training programs for the activator team to enhance their product knowledge and productivity to promote products.
  • Executed proper product knowledge and training for 2 to 4 staff members prior to each event.
  • Collaborated with sales counterparts and local retailers to execute programs to promote sales and product knowledge.
  • Develop, train and lead sales representatives on Armstrong product knowledge, Bruce Hardwood Wood Products.
  • Hire and Train promotional models on product knowledge and protocol for sampling and marketing events.
  • Created and implemented product knowledge seminars for major retailer to open new opportunities for growth.
  • Train canvassers on script; hold training class teach rebuttals and product knowledge.
  • Developed an internal Intranet site for team communication, happenings and product knowledge.
  • Recruit and train employees in both product knowledge and sales techniques.
  • Trained sales associates on Samsung product knowledge regularly at enterprise accounts.
  • Increased product knowledge with consumers.

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28. Sales Training

average Demand
Here's how Sales Training is used in Manager, Field Marketing jobs:
  • Developed and implemented weekly sales training classes; designated Resort Property Marketing/Sales Trainer.
  • Developed content for internal sales training and physician education presentations.
  • Deliver effective presentations and sales training.
  • Supervised 10+ LSM Agents including one-on-one outside sales training to assist in the growth for the LSM Agent s assigned location.
  • Implemented all facets of sales training programs both virtual and national sales meetings.
  • Supplied and coordinated their sales training on Fiber Optic network technologies.
  • Attended sales training, brought best practices back to the company.
  • Created new curriculum for sales training focused on lead generation programs.
  • Executed sales training for all new product launches.
  • Created and taught Level II CT sales training course for the field sales force.
  • Maximized local ad sales efforts through promotion implementation and local advertising sales trainings in assigned territory.
  • Reduced the cost of training a global sales force through the launch of an internal e-learning sales training web site.

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29. Annual Sales

average Demand
Here's how Annual Sales is used in Manager, Field Marketing jobs:
  • Hired and managed the local marketing team supporting the Consumer and Business VP teams responsible for $2B in annual sales.
  • Managed four separate clothing lines for DKNY in 16 stores across Texas with annual sales of over $4 million.
  • Developed and oversaw annual sales, operating expense and capital budget processes.
  • Exceeded regional annual sales target by 30 % multiple times.
  • Created and presented content of annual Sales Kickoff's.
  • Developed and executed multi-media advertising plans for units generating $22 million in annual sales, requiring sell-in to individual units.

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30. Facebook

low Demand
Here's how Facebook is used in Manager, Field Marketing jobs:
  • Produced 44,615 unique views, 6,000+ likes (Facebook) and 17,000+ requests for appointments within a 3- month period.
  • Implemented the use of a Social Media platform to provide high level branded Social Media support for 80+Facebook pages.
  • Engaged in social media marketing via corporate blog, LinkedIn, Facebook, Twitter, and YouTube.
  • Lead Social Media growth initiative to facilitate growth across Facebook, Twitter and LinkedIn primarily.
  • Create Social Media Content - Photo, Video, Facebook, Twitter, etc
  • Rolled out social media campaigns on Facebook and Twitter.
  • Advertised with YouTube, Linkedin sponsored updates, Twitter and Facebook.
  • Launched the first sports-centric social marketing programs with Twitter and Facebook.
  • Launched consumer contests to generate "buzz" about company's new application launches through Twitter and Facebook.

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31. Grand Openings

low Demand
Here's how Grand Openings is used in Manager, Field Marketing jobs:
  • Coordinate promotional activity associated with grand openings.
  • Planned grand openings, award ceremonies, and open houses to increase average student retention.
  • Support grand openings, demo days, training events and road shows for all vendors.
  • Coordinated media buys, contests, trade shows, grand openings and special events.
  • Planned and executed Grand Openings Managed Public Relations Crisis
  • Selected and Managed Local Agency handling Local Store Marketing, Cross Promotions, Mystery Shoppers and Grand Openings.

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32. Local Businesses

low Demand
Here's how Local Businesses is used in Manager, Field Marketing jobs:
  • Facilitated and executed events at local businesses and secured the venues for each event.
  • Market Optimization: Research and strategize with local businesses to create direct marketing initiatives.
  • Planned and executed events increasing user acquisition, generating brand awareness and cultivating partnerships with local businesses and community groups.
  • Produced effective advertising campaigns that include activities and events with hospitals and local businesses, advertisements and word-of-mouth canvassing.
  • Forge relationships with local businesses and organizations to drive referrals.
  • Marketed to local businesses, schools, and organizations in order to increase business for location.

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33. Twitter

low Demand
Here's how Twitter is used in Manager, Field Marketing jobs:
  • Increased Twitter followers 52% from 2011 to 2012.
  • Curated social media on multiple platforms, doubling Twitter followers to 2,000 in one year.
  • Generated daily Twitter posts for an annual total of 190,300 organic impressions.
  • Increased corporate Twitter base by 73% and instilled sharing culture.
  • Assisted in making a voice for the company via Twitter.
  • Managed website, launched online loyalty program (75% annual growth); oversaw Twitter follower strategies.

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34. Annual Budget

low Demand
Here's how Annual Budget is used in Manager, Field Marketing jobs:
  • Forecast monthly expenses with accuracy and never exceeded annual budget during tenure.
  • Full responsibility for $4.2 million annual budget, agencies, consultants, vendors, and staff.
  • Managed planning and implementation of 25 events monthly with an annual budget of approximately $360K.
  • Managed $300K annual budget with full accountability for performance against immediate and long-range corporate objectives.
  • Managed annual marketing plans and cash flows, conducted quarterly and annual budget reviews.
  • Managed annual budgets encompassing payroll, expense accounts, travel and special event budgets.
  • Managed and administered an annual budget of nearly $2M.
  • Assigned and managed an annual budget of $500,000.
  • Managed annual budget in excess of $40MM.
  • Operated with a 3.5MM annual budget.
  • Managed annual budget, exceeding metrics by 40% Reported defined success metrics - leads, conversions, pipeline, etc.

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35. Samsung

low Demand
Here's how Samsung is used in Manager, Field Marketing jobs:
  • Presented vital Samsung information in front of executives and directors.
  • Support the Samsung brand by providing brand awareness, help boost market share and recommendation rate to 60% or higher.
  • Trained Target, Walmart and authorized sellers and dealer representatives on the features and benefits of Samsung ecosystem.
  • Pushed Samsung computer sales for the Minnesota market to an eight percent market share.
  • Identify growth opportunities and submit to Samsung's Sales & Marketing department.
  • Managed the Samsung shops inside of Best Buy location.
  • Travel within assigned Southern New Jersey territory to visit Samsung's vendors (approx.

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36. Email

low Demand
Here's how Email is used in Manager, Field Marketing jobs:
  • Lead development of email communication and digital/collateral assets that support digital and in-person field marketing events.
  • Included extensive traditional direct mail and email/digital promotions.
  • Managed execution of 10-20 emails each week to customer target segments, conducted regular A/B testing, and reported on results.
  • Performed A/B multivariate testing based on email subject lines by measurement of open and click-through rates within electronic direct mailing.
  • Represented Field Marketing on the Sales Marketing Operations Council to direct and implement email marketing and sales operations best practices.
  • Developed a personalized email blast system as well as local marketing website pages for every store in the system.
  • Created Smooth Moves Tween web promotion; generated 26K new unique visitors, 1.5K entries and 8K email addresses.
  • Managed production and compliance approval of seminar scripts, advertising, direct mail, and email resources and campaigns.
  • Designed, develop and execute email, telesales and social media campaigns to drive purchase consideration and intent.
  • Served as an international liaison to ensure campaigns, emails, and digital marketing tools were aligned globally.
  • Shifted priorities daily to design, upload and download materials via FTP Sites, print, email/fax blast.
  • Supported 20% increases in visit frequency and spending among database members by strengthening email marketing communications platform.
  • Leveraged compelling content, wrote supporting copy for landing pages and email assets to influence responses.
  • Marketed additional content resources through the creation of emails sent out to customers and prospects.
  • Experienced in social media marketing, email marketing, public relations and community marketing.
  • Increased qualified leads 94% YOY with rapid response email and video messaging.
  • Program tactics included group ad buys, email marketing campaigns and direct mail.
  • Implement and track results of virtual and email campaigns.
  • Developed content for email campaigns and sales tools.
  • Managed over 300 direct and email marketing campaigns.

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37. Project Management

low Demand
Here's how Project Management is used in Manager, Field Marketing jobs:
  • Project management of outside resources for advertising and public relations.
  • Project management with local marketing events.
  • Create marketing programs and provide event and project management.
  • Project management of printed collateral, flash demos, presentations and Nuasis web site.
  • Applied dynamic strategic planning, prioritization, and project management skills toward consistently achieving critical deadlines while maintaining high quality standards.
  • Utilized strong project management and communication skills in leading change management to implement total compensation overhaul in 2011.

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38. Internet

low Demand
Here's how Internet is used in Manager, Field Marketing jobs:
  • Researched and executed Internet Marketing strategies, networking strategies, and other innovative measures to increase overall exposure.
  • Restructured content for web-based communications that doubled Internet lead generation.
  • Awarded Special Recognition Award by Chief Marketing Officer in 4th quarter for vanguard performance and leadership for the Internet Open House.
  • Planned go-to-market strategies through Internet, e-mail, social media, out-reach, radio, billboard, direct mail and broadcast.
  • Created, designed and tested Internet Open House program in five markets on the East Coast.
  • Introduced an internet based marketing communications support system that led to a 30% cost savings.
  • Submitted in-depth post race market reports to Pepsi system and updated weekly internet site.
  • Delivered on average 400 new Internet and cable accounts at university setting.
  • Worked with tradeshow coordinators and internet security organizations for guest speaking and hosting opportunities.
  • Conducted strategic analysis of industry information from sources, including the Internet, OneSource, Inside View, and Net Prospex.
  • Conduct needs analysis with clients and create/recommend marketing solutions using Comcast cable, Internet, and On Demand advertising.
  • Work with Brand Manager to create regionalized messaging for OOH, Radio, Internet, and more.
  • Developed and executed trackable marketing strategies/tactics across direct response channels including email,internet search, social media.

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39. Press Releases

low Demand
Here's how Press Releases is used in Manager, Field Marketing jobs:
  • Worked closely with Public Relations and Governmental Affairs on press releases, alumni news, graduate success stories and employer up-dates.
  • Supported the corporate communications team with the writing and distribution of press releases, company newsletters event planning and management.
  • Engage customer participation in MicroStrategy marketing activities including speaker engagements, press releases, case studies and success stories.
  • Worked closely with external PR agency in preparing press releases, and scheduling interview and events.
  • Initiated branding campaigns through print ads, press releases, above-the-line campaigns, etc.
  • Developed press releases and distributed to radio, TV and print entertainment editors.
  • Created the press releases that were distributed to five regional media contacts.
  • Created press releases, pitches, and social media.
  • Press Relations Specialist Write press releases.
  • Publish quarterly updates and press releases.
  • Maintained media relations and wrote press releases during transition of company ownership in role as Public Relations Manager at U.S. Cellular .

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40. Customer Base

low Demand
Here's how Customer Base is used in Manager, Field Marketing jobs:
  • Used marketing and customer service skills to generate a 30% increase in customer base for Alloy clients from lead generation.
  • Developed and delivered technical seminars to the customer base and field sales force on all Microelectronics division product lines.
  • Directed the implementation of marketing plans within targeted sports and customer base, including action sports and mass sports.
  • Expanded total lighting offering to target new markets and alternate customer base.
  • Reduced marketing expenses by over 20% in one year while continuing to grow customer base and improve customer engagement.
  • Conceived and marketed Oracle based system to provide customer based information and decision support capabilities to marketing organization.

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41. Sales Pipeline

low Demand
Here's how Sales Pipeline is used in Manager, Field Marketing jobs:
  • Developed and supported CRM-driven reporting dashboard, enabling long-desired weekly visibility to sales pipeline information to internal stakeholders.
  • Doubled sales pipeline growth through effective marketing campaigns for Oil & Gas, Utilities and Chemical sectors, and Consumer Markets.
  • Directed field marketing strategy for the Eastern US to increase awareness, generate leads, and accelerate sales pipeline.
  • Generated 20K qualified acquisition leads at $22/lead plus more than $25M in sales pipeline in 2010.
  • Manage quarterly marketing budgets and am responsible for meeting quarterly corporate lead generation and sales pipeline goals.
  • Devised overall marketing strategy, emphasizing thought leadership, awareness and demand generation to ultimately increase brand awareness and sales pipeline.

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42. Sales Management

low Demand
Here's how Sales Management is used in Manager, Field Marketing jobs:
  • Work cross-functionally across organizations with C-Level and Regional VP sales management.
  • Acted as an on-line clinical, technical and strategic sales resource to support field sales and field sales management.
  • Developed, sold and executed route sales and sales management incentives which increased sales versus year ago.
  • Communicate success stories, key learning's and other activities to marketing and sales management.
  • Initiated marketing plans and intelligent analysis for sales management to increase west coast revenues.
  • Worked with sales management on training, results and reporting, and incentive initiatives.
  • Developed and executed action plans for sales management on non-performing reps and hospitals in Chicagoland area.
  • Provided field level presentation and sales support for sales management with key customer opportunities.

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43. Nascar

low Demand
Here's how Nascar is used in Manager, Field Marketing jobs:
  • Developed customized campaigns to suit target audiences across NFL, MLB, NASCAR, and college environments.
  • Managed numerous marketing programs and promotions including NBA All-Star Game and NASCAR races.
  • Planned and executed numerous events, including NASCAR, in which we sponsored the #17 car of Matt Kenseth.
  • Provide Protection for customers, fans, Nascar drivers and Nascar employees.
  • Facilitated Sponsorship events such as NASCAR, Professional Bull Riders, and North American Auto Show.
  • Handle media and fans outside of the Nascar garage at the Pocono raceway.

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44. Budget Management

low Demand
Here's how Budget Management is used in Manager, Field Marketing jobs:
  • Designed and implemented nationally adopted budget management tools and processes to improve Field Marketing budget reconciliation and results reporting.
  • Leveraged advanced social media competencies and budget management skills to improve brand visibility and optimize resource allocation.
  • Served as marketing department lead for the Mall Business Committee including budget management and presentations to franchise group and executive team.
  • Recognized for outstanding performance in budget management in the midst of cut-backs.
  • Budget management, sales forecasting through P&L using SAP.
  • Enabled brand growth by utilizing strategic planning, budget management, event planning/execution and return-on-investmentanalysis.

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45. Direct Reports

low Demand
Here's how Direct Reports is used in Manager, Field Marketing jobs:
  • Served as the Field Operations lead, managed 25 direct reports, developing and implementing marketing strategies to promote company products.
  • Managed four direct reports for three months to ensure all campaigns and projects were delivered on time and on budget.
  • Recruit, develop, and manage a team of 11 direct reports for local promotional marketing initiatives.
  • Supervised three full-time direct reports and managed project teams involving 25 staff members.
  • Managed two direct reports: Tiger Team's Supervisor and Marketing Coordinator.
  • Supervised and developed two remote direct reports and three freelance consultants.
  • Direct reports included: Marketing Manager, Inside Sales/Telesales.
  • Managed $500K budget and 13 direct reports.

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46. Product Sales

low Demand
Here's how Product Sales is used in Manager, Field Marketing jobs:
  • Implemented promotional and educational initiatives that increased product sales, technology adoption and procedural growth.
  • Facilitated all inventory distribution and product sales across the Raleigh-Durham-Chapel Hill region.
  • Integrated marketing into key sales initiatives to grow the user base, build brand awareness and loyalty for product sales.
  • Orchestrated in-store promotions, all of which led to a direct increase in product sales.
  • Managed initiative to deliver new product sales training for new location's solution technology.
  • Worked within the three-tier distribution system to successfully increase product sales.
  • Increased specific product sales by 48% with targeted in-store promotions.
  • Increased Lowe's Brand Awareness and Building Product sales.
  • Created significant increase in annual product sales.
  • Generated excitement, brand awareness, and increased product sales through selling products through event samplings and promotions.

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47. Depot

low Demand
Here's how Depot is used in Manager, Field Marketing jobs:
  • Worked store events and Home Shows promoting the program and maintained displays for all the Home Depot stores in my markets.
  • Asked by senior Depot executives to serve as official spokesperson at the International Builders Show three years in a row.
  • Managed local customer marketing execution at Staple, Office Max and Office Depot in the Chicago Marketing
  • Developed and executed a national program driving purchases of POWERADE 8 packs within The Home Depot.
  • Go door to door or inside of Home Depot stores to gather leads for kitchen remodels
  • Engage in daily contact and communication with key Home Depot Senior Executives.
  • Designed and executed The Home Depot Contractor Trade Show Tour.

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48. Americas

low Demand
Here's how Americas is used in Manager, Field Marketing jobs:
  • Lead all regional marketing programs from strategic planning to tactical implementation within the Americas.
  • Recruited, hired and trained 75% of Field Marketing team of the Americas within 6 months.
  • Served in marketing support role for Alcatel-Lucent products, solutions and services for Americas' region.
  • Lead effort to develop the STEM segment as a new target audience for the Americas region.
  • Reviewed and reported all sales forecasts and pipeline activity within the Americas.
  • Managed the field marketing activity for Americas West and LATAM.
  • Planned/implemented customer seminars, product collateral, pre-sales demonstrations, and other marketing initiatives to support the Americas sales force.
  • Managed the Citrix and Palo Alto Networks Roadshow; including 15 events in Americas West and Latin America.

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49. Product Awareness

low Demand
Here's how Product Awareness is used in Manager, Field Marketing jobs:
  • Identified unique local market opportunities to increase therapy and product awareness including PR, patient advocacy and hospital marketing partnerships.
  • Utilized grass roots marketing and partnered with local community and outreach organizations to increase market penetration and raise product awareness.
  • Managed internal cross-functional teams & external vendors to facilitate brand notoriety, product awareness, and consumer adoption.
  • Developed collateral material to support product introduction and maintain product awareness.
  • Enhanced product awareness and managed various regional marketing events.
  • Targeted accounts ensuring product awareness, and complete satisfaction.
  • Promoted product awareness and brand recognition through marketing design.
  • Maximized product awareness and increased sample distribution by using guerilla marketing and social media.

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50. Account Management

low Demand
Here's how Account Management is used in Manager, Field Marketing jobs:
  • Worked closely with all departments such as sales, marketing, project management, and channel and account management.
  • Tripled venue universe in the account management system by prospecting and adding 400 new venues in 2005.
  • Account Management of 300 Revenue Clients and 100 New Acquisitions annually.
  • Account management of high profile brands for one of the leaders in the experiential marketing eventfield.

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20 Most Common Skill for a Manager, Field Marketing

Strategic Partnerships14.9%
Sales Goals9.5%
ROI8.1%
Special Events6.4%
Revenue Growth5.5%
Trade Shows5.1%
Brand Ambassadors5%
Market Share4.7%

Typical Skill-Sets Required For A Manager, Field Marketing

RankSkillPercentage of ResumesPercentage
1
1
Strategic Partnerships
Strategic Partnerships
10.1%
10.1%
2
2
Sales Goals
Sales Goals
6.5%
6.5%
3
3
ROI
ROI
5.5%
5.5%
4
4
Special Events
Special Events
4.3%
4.3%
5
5
Revenue Growth
Revenue Growth
3.7%
3.7%
6
6
Trade Shows
Trade Shows
3.5%
3.5%
7
7
Brand Ambassadors
Brand Ambassadors
3.4%
3.4%
8
8
Market Share
Market Share
3.2%
3.2%
9
9
New Product Development
New Product Development
3.1%
3.1%
10
10
Market Research
Market Research
3%
3%
11
11
Customer Service
Customer Service
2.9%
2.9%
12
12
New Accounts
New Accounts
2.6%
2.6%
13
13
Demand Generation
Demand Generation
2.4%
2.4%
14
14
Retail Store
Retail Store
2.4%
2.4%
15
15
Sales Reps
Sales Reps
2.4%
2.4%
16
16
Local Store
Local Store
2%
2%
17
17
Salesforce
Salesforce
1.9%
1.9%
18
18
Business Units
Business Units
1.8%
1.8%
19
19
Promotional Events
Promotional Events
1.7%
1.7%
20
20
CRM
CRM
1.6%
1.6%
21
21
Business Development
Business Development
1.6%
1.6%
22
22
Local Market
Local Market
1.6%
1.6%
23
23
DMA
DMA
1.6%
1.6%
24
24
POS
POS
1.5%
1.5%
25
25
Channel Partners
Channel Partners
1.3%
1.3%
26
26
Sales Tools
Sales Tools
1.2%
1.2%
27
27
Product Knowledge
Product Knowledge
1.2%
1.2%
28
28
Sales Training
Sales Training
1.2%
1.2%
29
29
Annual Sales
Annual Sales
1.1%
1.1%
30
30
Facebook
Facebook
1.1%
1.1%
31
31
Grand Openings
Grand Openings
1.1%
1.1%
32
32
Local Businesses
Local Businesses
1.1%
1.1%
33
33
Twitter
Twitter
1.1%
1.1%
34
34
Annual Budget
Annual Budget
1.1%
1.1%
35
35
Samsung
Samsung
1%
1%
36
36
Email
Email
1%
1%
37
37
Project Management
Project Management
1%
1%
38
38
Internet
Internet
1%
1%
39
39
Press Releases
Press Releases
1%
1%
40
40
Customer Base
Customer Base
0.9%
0.9%
41
41
Sales Pipeline
Sales Pipeline
0.9%
0.9%
42
42
Sales Management
Sales Management
0.9%
0.9%
43
43
Nascar
Nascar
0.9%
0.9%
44
44
Budget Management
Budget Management
0.9%
0.9%
45
45
Direct Reports
Direct Reports
0.9%
0.9%
46
46
Product Sales
Product Sales
0.9%
0.9%
47
47
Depot
Depot
0.8%
0.8%
48
48
Americas
Americas
0.8%
0.8%
49
49
Product Awareness
Product Awareness
0.8%
0.8%
50
50
Account Management
Account Management
0.8%
0.8%

33,417 Manager, Field Marketing Jobs

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