What does a manager, field marketing do?
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Manager, field marketing responsibilities
Here are examples of responsibilities from real manager, field marketing resumes:
- Lead development and deployment of national programs, campaigns, curriculum, e-mail marketing and CRM platforms.
- Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
- Design and publish weekly PowerPoint review deck to senior regional leadership and global leadership teams.
- Serve in marketing support role for Alcatel-Lucent products, solutions and services for Americas' region.
- Coordinate product launch including all elements from background pictures, specification changes, and PowerPoint presentation.
- Track and report against MDF spend/promotional campaign effectiveness and update monthly metric tracking/reports.
- Develop interim CRM feedback system providing global licensees with timely, actionable consumer insights.
- Lead all regional marketing programs from strategic planning to tactical implementation within the Americas.
- Develop effective product marketing, ensuring measurement of marketing efforts for continuous improvement and ROI.
- Implement innovative marketing plan development tools and ROI tracking processes design to increase competencies, quality and productivity of recruiting efforts.
- Report directly to the CMO.
- Coordinate booth property, labor, graphics, collateral, apparel, giveaways, and staffing.
- Report staffing hours and pay owe into HQ in a timely manner base on monthly pay cycle schedule.
- Coordinate marketing material distribution and product giveaways with sales reps.
Manager, field marketing skills and personality traits
We calculated that 9% of Managers, Field Marketing are proficient in Digital Marketing, Integrated Marketing, and Project Management. They’re also known for soft skills such as Creativity, Organizational skills, and Analytical skills.
We break down the percentage of Managers, Field Marketing that have these skills listed on their resume here:
- Digital Marketing, 9%
Project managed the global execution of digital marketing promotions and incentives.
- Integrated Marketing, 8%
Conceptualized, executed and analyzed integrated marketing campaigns for the North American territory focused on lead generation.
- Project Management, 5%
Project management of outside resources for advertising and public relations.
- Salesforce, 5%
Completed essential business-tracking requirements by maintaining sales data through (salesforce.com)
- ROI, 5%
Implemented innovative marketing plan development tools and ROI tracking processes designed to increase competencies, quality and productivity of recruiting efforts.
- Marketing Campaigns, 4%
Managed special projects including local symposiums, NJ-specific collateral, direct marketing campaigns and State and Local Government relationship building.
"digital marketing," "integrated marketing," and "project management" are among the most common skills that managers, field marketing use at work. You can find even more manager, field marketing responsibilities below, including:
Creativity. To carry out their duties, the most important skill for a manager, field marketing to have is creativity. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Managers, field marketing often use creativity in their day-to-day job, as shown by this real resume: "maintained inventory, uniforms and set up all pos items at event locations. "
Organizational skills. Many manager, field marketing duties rely on organizational skills. "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.," so a manager, field marketing will need this skill often in their role. This resume example is just one of many ways manager, field marketing responsibilities rely on organizational skills: "serve as the organizational-expert on candidate insights and concerns in the americas region. "
Analytical skills. This is an important skill for managers, field marketing to perform their duties. For an example of how manager, field marketing responsibilities depend on this skill, consider that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a manager, field marketing: "partnered with corporate brand marketing teams to execute, promote and analyze test products for potential system-wide rollout. ".
Communication skills. For certain manager, field marketing responsibilities to be completed, the job requires competence in "communication skills." The day-to-day duties of a manager, field marketing rely on this skill, as "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." For example, this snippet was taken directly from a resume about how this skill applies to what managers, field marketing do: "spearheaded internal communications with sales, account management, and partner management teams to manage campaign strategy expectations and post-campaign follow-up. "
The three companies that hire the most manager, field marketings are:
- Oracle91 managers, field marketing jobs
- Danaher86 managers, field marketing jobs
- Automation Anywhere49 managers, field marketing jobs
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Compare different managers, field marketing
Manager, field marketing vs. Marketing manager/project manager
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
These skill sets are where the common ground ends though. The responsibilities of a manager, field marketing are more likely to require skills like "salesforce," "demand generation," "lead generation," and "grass." On the other hand, a job as a marketing manager/project manager requires skills like "powerpoint," "project scope," "strong project management," and "status reports." As you can see, what employees do in each career varies considerably.
Marketing manager/project managers tend to make the most money working in the technology industry, where they earn an average salary of $95,863. In contrast, managers, field marketing make the biggest average salary, $100,565, in the technology industry.marketing manager/project managers tend to reach higher levels of education than managers, field marketing. In fact, marketing manager/project managers are 5.5% more likely to graduate with a Master's Degree and 0.0% more likely to have a Doctoral Degree.Manager, field marketing vs. Marketing and operations manager
A marketing and operations manager handles the marketing program and campaigns of an organization. Marketing and operations managers plan and create production process management, data and analytics, brand compliance, and technology infrastructure. They oversee both the marketing and positioning of the product or brand they sell. It is their duty to establish promotions with advertising managers. Skills they need to develop include good motivational skills, customer service, and relation awareness, strong negotiation skills, and exceptional communication skills.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that manager, field marketing responsibilities requires skills like "demand generation," "grass," "brand awareness," and "social media marketing." But a marketing and operations manager might use other skills in their typical duties, such as, "kpis," "data analysis," "google analytics," and "powerpoint."
Marketing and operations managers may earn a higher salary than managers, field marketing, but marketing and operations managers earn the most pay in the professional industry with an average salary of $96,074. On the other hand, managers, field marketing receive higher pay in the technology industry, where they earn an average salary of $100,565.Average education levels between the two professions vary. Marketing and operations managers tend to reach similar levels of education than managers, field marketing. In fact, they're 3.2% more likely to graduate with a Master's Degree and 0.0% less likely to earn a Doctoral Degree.Manager, field marketing vs. Marketing program manager
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
The required skills of the two careers differ considerably. For example, managers, field marketing are more likely to have skills like "grass," "market trends," "social media marketing," and "sales management." But a marketing program manager is more likely to have skills like "strong project management," "program management," "web content," and "kpis."
Marketing program managers make a very good living in the transportation industry with an average annual salary of $93,811. On the other hand, managers, field marketing are paid the highest salary in the technology industry, with average annual pay of $100,565.When it comes to education, marketing program managers tend to earn higher degree levels compared to managers, field marketing. In fact, they're 5.4% more likely to earn a Master's Degree, and 0.3% more likely to graduate with a Doctoral Degree.Manager, field marketing vs. Marketing account manager
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Types of manager, field marketing
Updated January 8, 2025
