Manager, integrated marketing job description

● 5-7+ years of relevant experience

● BA/BS College degree required

● Event production experience required; digital media and/or content experience preferred ● Excellent written and verbal communication, interpersonal skills, and public speaking required ● Superior project management and organizational skills

● Demonstrated ability to manage multiple projects, shifting priorities, and tight deadlines ● Strong analytical, strategic, and creative problem-solving skills

● Detail-oriented and highly motivated

● Self-starter, able to work independently and take initiative on projects

RESPONSIBILITIES

● End to end management of partner programming including pitching, planning, production, and post-campaign project management

● Act as a trusted support to the sales team to pitch new opportunities and advise on strategic products that align with partner goals

● Kick off new partnership opportunities with stakeholders, achieve buy-in, and clearly delineate responsibilities before starting work

● Work collaboratively and respectfully across the entire TED organization to incorporate the expertise and resources of other departments

● Act as project manager to produce digital and audio programs, conference activations, and custom events, including:

○ Building a timeline for successful execution

○ Leading production schedule

○ Collaborating with colleagues on relevant parts of project

○ Overseeing event or program through completion

● Expertly manage and maintain Partner relationships throughout the campaign

● Encyclopedic understanding of the full suite of TED offerings is needed

● Serve as brand steward, ensuring all campaign elements are on-brand for TED

● Create strategic program recaps focusing on showing ROI for partner’s investment; work with sales lead on refinement of messaging to facilitate campaign renewals

WORKPLACE CONDITIONS / PHYSICAL, MENTAL AND VISUAL DEMANDS

● General: Office environment; position is based in TED’s New York City office

● Physical: Repetitive movement of wrists, hands, and/or fingers

● Mental/Visual: Concentrated mental and/or visual attention; work involves performing tasks to very close accuracy and quality specifications

● Machines, Tools, Equipment, Electronic Devices, Computer Software, etc.

● Ability to use common office equipment such as telephone, computer and copier

● Computer programs to include MS Office, Mac programs, Keynote, Google Docs, functional related databases

● Travel: Frequently

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Ocean Spray Marketing is looking for an Integrated Marketing Manager to join the Marketing Center of Excellence. The Center of Excellence comprises a collection of experts across Strategy, Design, Content, Media, Partnerships, PR and Omnichannel (Shopper and eComm) that provide expertise and guidance in the strategy, planning and execution of all Ocean Spray Brand Building activities. Integrated Marketing creates and manages the strategic plans and creative tactics/executions that meet Brand's marketing objectives and aligns with brand positioning and creative campaign. It connects the dots across integrated marketing channels to ensure they create comprehensive and cohesive brand marketing plans. As a member of this team the Manager of Integrated Marketing will report to the Director of Integrated Marketing and manage the day-to-day integration of the internal Brand stakeholders, COE pillar leaders, and external agencies to ensure flawless execution of truly integrated plans.

Position location: We're all about flexibility! This will be a hybrid role based out of our corporate headquarters in Lakeville, MA or our Seaport Boston, MA location with Mondays & Fridays remote.
Principal Duties and Responsibilities:
Leads the execution of the Integrated Marketing plans that support brand marketing objectives to drive profitable growth Direct variety of agency partners (creative, influencer, CRM, promotions, media) to develop Integrated Marketing plans and creative tactics/executions that meet Brand's marketing objectives and aligns with brand positioning and creative campaign Coordinate and Partner with brand, COE and agency stakeholders to ensure on time, integrated, customer centric plans on budget.Connects the dots across integrated marketing channels to ensure they create a cohesive brand marketing plan.Have a pulse on integrated marketing initiatives in the marketplace and share with COE and broader marketing organization Maintains a deep understanding of channels and tactics across consumer engagement and integrated marketing landscape - media, sponsorship, PR, traffic, creative services, packaging, digital marketing, insights and research, analytics, shopper marketing, ecommerce, and consumer promotions Stays up-to-date on integrated marketing trends, emerging platforms and capabilities, constantly mining for opportunities to build our brands, improve brand personality, engagement and growth across all consumer touchpoints and share with the COE and broader marketing department for culture hacking opportunities

Process Management
Manage weekly Internal Integrated Marketing Meetings and external IAT meetings to ensure on time, holistic execution.Leverage Monday.com as the single source of truth for planning and timeline management ensuring it is always up to date and tracking accountability for partner usage.Support the director in the deployment of processes and oversees adherence by Brand/ COE/Agency to processes for integrated Marketing planning (i.e. brief writing, creative evaluation, and creative development process).

Brand Building
Support, promote, and elevate the team to the broader Marketing COE and Brand Marketing organization, and throughout the total Ocean Spray company Participation in broader Ocean Spray and Marketing COE team building, volunteer, and engagement opportunities

Competencies and Skills:
B.A. or equivalent.5+ years experience in Integrated Marketing- on either agency or client-side - or Brand Marketing role Strong understanding of Marketing Strategy and Consumer-centric Marketing frameworks preferred Experience working with Brand leaders to develop integrated marketing plans that meet Brand objectives Experience working with internal and/or external creative teams to produce holistic brand assets that can be leveraged across entire ecosystem Knowledge and exposure to multiple digital/social marketing tactics across multiple communication channels (or relationship platforms), must have a passion for social media, content, social culture and the consumer.Knowledge and exposure of paid media, website and CRM strategy, shopper marketing tactics and vendors Ability to proactively and collaboratively work with others in a cross-matrix organization Strong ability to manage integrated marketing budgets and strong understanding of Finance/Accounting process (i.e. Month end close, accruals) Strong organizational and project management skills and ability to manage multiple projects and deadlines in a fast-paced environment. Flexibility to deal with changes and pressure. Strong problem solving and conflict resolution skills managing various personalities across teams Ability to influence leadership and provide informed recommendations Friendly disposition and positive attitude.Strong written and verbal communications skills Strong MS Excel, PowerPoint and Word skills.

Compensation/Benefits
Competitive Base SalaryMedical, Dental, and Vision Insurance on day one Performance Bonus 401K with up to 10% in matching contributions Bright Horizons Family Solutions - Back up care, tutoring, etc.Transgender benefits Fertility benefits Tuition Reimbursement ProgramPaid holidays and vacation days Up to $300 Fitness ReimbursementUp to $300 Massage ReimbursementHealth Resources including Free Headspace membership, 1:1 Health Coaching and more.Access to LinkedIn Learning

Who We Are:
You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what's better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future.Team members, farmers, consumers and communities alike--we value what makes us unique and strive to connect our farms to families for a better life by living our values:
Grower Mindset - We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future.Sustainable Results - Guided by purpose, we are focused on delivering results for our grower-owners.Integrity Above All - We are ethical, doing the right thing for our grower-owners, customers, consumers and each other Inclusive Teamwork - We build diverse and inclusive teams that strengthen our cooperative.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

While performing the duties of this role, the employee is regularly required to talk, listen, sit, walk, reach, kneel, stoop, crouch, use hands, and fingers to handle or feel and to operate a computer keyboard, telephone, and maintain visual acuity. The employee may occasionally be required to lift and or carry lightweight objects under 20 pounds.

Expected Hours of Work

Full time position. Occasional extended hours and weekends may apply.

Travel

Minimal travel required. Majority of travel done during work hours; overnight stays may be required.

Required Education and Experience

1. Bachelor's Degree or equivalent required with a preference for Public Relations or Marketing related focus.
2. Must have 3 - 4 years of overall experience in related job field. -or-
3. Equivalent combination of the above education, training, and experience.

Preferred Education and Experience

1. Proposal-specific experience, including professional writing, editing and/or technical proposal development and processes.
2. Experience within the Architecture, Construction, and Engineering industry.
3. Advanced knowledge of Microsoft Office Suite applications.
4. Intermediate to advanced knowledge of Adobe software, such as Acrobat, Photoshop, and InDesign.

Additional Eligibility Qualifications

1. Excellent oral and written communication skills.
2. Must be proficient in grammar, spelling, punctuation, and have accurate proofreading skills.
3. Strong project management and organizational skills, including attention to detail and ability to work with minimal supervision.
4. Strong interpersonal skills and effective relationship building capacity with internal team members at various levels in the organization as well as external partners.
5. Confident, consultative style in expressing opinions in a collaborative work environment.
6. Working knowledge of Microsoft Office and Adobe applications.

The Christman family of companies is an equal opportunity employer and values diversity

Equal Opportunity; disability/veteran

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