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Manager, integrated marketing skills for your resume and career

Updated January 8, 2025

3 min read

Quoted experts

Abhijit Roy,

Abhijit Roy

Below we've compiled a list of the most critical manager, integrated marketing skills. We ranked the top skills for managers, integrated marketing based on the percentage of resumes they appeared on. For example, 23.5% of manager, integrated marketing resumes contained integrated marketing as a skill. Continue reading to find out what skills a manager, integrated marketing needs to be successful in the workplace.

15 manager, integrated marketing skills for your resume and career

1. Integrated Marketing

Here's how managers, integrated marketing use integrated marketing:

Managed long-term projects or special marketing initiatives above and beyond day-to-day responsibilities as assigned by Director, Integrated Marketing.
Developed strategy and oversee execution of integrated marketing campaigns for chain-wide category, brand, and competitive strategies.

2. Digital Marketing

Here's how managers, integrated marketing use digital marketing:

Advised senior leadership on content strategy development, process standardization, and integration of digital marketing best practices.
Collaborated with national and international ad sales teams to develop integrated digital marketing promotions for advertisers.

3. Marketing Campaigns

Here's how managers, integrated marketing use marketing campaigns:

Participate and lead brainstorms with Sales Representatives to create custom and imaginative marketing campaigns.
Monitor project plans and maintain ongoing communication to ensure successful marketing campaigns.

4. Channel Marketing

Here's how managers, integrated marketing use channel marketing:

Created new Pricing Strategy and Channel Marketing capabilities to ensure long-term success in an increasingly competitive and rapidly changing market.
Work closely with channel marketing managers to understand the global strategic vision and business objectives to skillfully assess event requirements.

5. Project Management

Here's how managers, integrated marketing use project management:

Received two internal awards for project management.
Project management- Designed white label rewards pages for clients, facilitated API integration, and managed partnerships.

6. B2B Marketing

Here's how managers, integrated marketing use b2b marketing:

Analyzed technological trends to create B2B marketing solutions for electrical vehicle chargers, energy management and energy services.
Led worldwide B2B marketing initiatives for National Geographic Television programming into all digital media markets.

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7. KPIs

Here's how managers, integrated marketing use kpis:

Develop the distribution strategy of content to deliver efficient programs based on client KPIs.
Project oversight included qualitative and quantitative data collection that ultimately substantiated the value of the new foaming platform against customer KPIs.

8. Leverage

Leverage is an investment strategy technique that uses borrowed capital instead of new capital to increase the potential return on investment. Companies use this concept to multiply their exposure to a financial market without tying up additional investment capital to increase assets, cash flow, and returns, although it can also increase losses.

Here's how managers, integrated marketing use leverage:

Leverage strategic positioning of 40+ music and entertainment websites as well as create program recaps and case studies.
Led presentation to the NFL resulting in the leverage of licensed assets in support of the TV category.

9. ROI

Here's how managers, integrated marketing use roi:

Analyze campaign metrics and ROI for integrated and NC Mall campaigns to determine best marketing practices in the changing digital landscape.
Analyzed program performance, assessed ROI and identified key insights for use in future programs.

10. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how managers, integrated marketing use crm:

Served as CRM system administrator, managing all updates, designing customized reporting based on executive requirements.
Assisted in the development, testing, implementation, launch of, and training for new CRM software.

11. SEO

Here's how managers, integrated marketing use seo:

Improved SEO results via redeveloped web content and increased leads 125%.
Evaluate website effectiveness via Google Analytics and SEO tools (SEM Rush, SEO Moz, BrightEdge).

12. Facebook

Here's how managers, integrated marketing use facebook:

Lead responses to more than 30 social media posts on hum Facebook and Google+ pages post launch.
Managed and updated upwards of twenty social media accounts on a daily basis including Facebook and Twitter.

13. Internal Stakeholders

Here's how managers, integrated marketing use internal stakeholders:

Managed internal stakeholders as well as external vendors and creative agencies.
Worked effectively with internal stakeholders and external resources to coordinate aspects of the production of high-quality educational programs.

14. Business Objectives

Business Objectives refer to the goals and objectives which a company has set for itself. They could be related to profit, increasing growth of a business, or something else.

Here's how managers, integrated marketing use business objectives:

Conceive and shape integrated go-to-market activation strategies to deliver against marketing and business objectives for flagship brands within Consumer Care.
Transformed business objectives into successful consumer promotion, shopper marketing and event marketing programs.

15. Email Marketing

Here's how managers, integrated marketing use email marketing:

Managed direct mail production, postage, and email marketing budgets; made formal recommendations on improving results.
Created email marketing standards based on industry best practices * Managed the implementation of a company-wide web based collateral fulfillment system.

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What skills help Managers, Integrated Marketing find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on manager, integrated marketing resumes?

Abhijit Roy

Professor of Marketing, University of Scranton

In general, companies will look to see whether or not the candidate can overall market the company's products. Given the depth and breadth of marketing jobs, the specific skill requirements will vary. For example, a sales manager position will require individuals with high interpersonal skills, advertising positions will look for individuals with creativity, while marketing research positions will demand strong analytical skills. Overall, most companies today are looking for individuals with strong digital marketing and social media skills.

Job market candidates must look for the job descriptions in the ads and ensure they have relevant matching skills that they can include in their resumes.

What soft skills should all manager, integrated marketings possess?

Abhijit Roy

Professor of Marketing, University of Scranton

These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.

Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.

What hard/technical skills are most important for manager, integrated marketings?

Abhijit Roy

Professor of Marketing, University of Scranton

The Marketing field has undergone a major paradigmatic shift with the growth of digitization. Hence, hard/technical skills in performing data-driven marketing, social media and data analytics, data visualization, Search Engine Optimization (SEO)/Search Engine Marketing (SEM), content creation and storytelling, and omnichannel communication are critical hard skills that are in great demand today.

What manager, integrated marketing skills would you recommend for someone trying to advance their career?

Ahmad Asady

Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and Growth, North Dakota State University

Now is an exciting time to enter the field of marketing. The digital age has transformed how brands connect with consumers, opening up a plethora of channels and tools for innovative engagement strategies. This digital expansion, coupled with the shift towards a more consumer-centric marketing approach, has made the role of a Marketing professional more crucial and impactful than ever. Professionals in this field enjoy the privilege of working at the intersection of creativity and analytics, where they can make significant contributions to a brand's growth and adapt to new challenges and technologies, ensuring a career that is both stable and filled with opportunities for continuous learning.

What type of skills will young manager, integrated marketings need?

Dr. Donald Siegel

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

Do you want to know more?

List of manager, integrated marketing skills to add to your resume

The most important skills for a manager, integrated marketing resume and required skills for a manager, integrated marketing to have include:

Integrated Marketing
Digital Marketing
Marketing Campaigns
Channel Marketing
Project Management
B2B Marketing
KPIs
Leverage
ROI
CRM
SEO
Facebook
Internal Stakeholders
Business Objectives
Email Marketing
Campaign Strategy

PET
Customer Acquisition
Marketing Mix
WordPress
Campaign Performance
Marketing Analytics
Demand Generation
Market Research
Brand Management
Client Facing
RFP
YouTube
Lead Generation
Content Marketing
Brand Marketing
Macro

Search Engine Marketing
External Agencies
Creative Development
Marketing Collateral
Product Development
Business Development
Brand Awareness
Go-To-Market Strategies
Video Production
Brand Positioning
Lead Management
B Testing
Media Planning
Copywriting

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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