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What is a manager, market intelligence and how to become one
The Manager, Market Intelligence studies market trends, conditions, regulations, products, and customers to direct a company's marketing decision-making. They make recommendations to management on ways to leverage opportunities based on the latest market trends and coordinate strategies aimed at assisting the company in reaching its goals. The role of a marketing intelligence manager becomes particularly important when entering new markets or launching a new product. The responsibility of the Market Intelligence Manager also includes developing strategies aimed at finding and retaining customers and maximizing their value.
The basic requirement for this role includes a degree in economics, market research, or any other related field. A market intelligence manager is expected to have good analytical skills and should be able to use software tools for managing market intelligence and data analytics. A Manager, Market Intelligence earns an average annual income of $109,639 annually.
What general advice would you give to a manager, market intelligence?
George Dierberger
MBA Director, Associate Professor, Augsburg University
Avg. Salary $112,100
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 33.91%
male 66.09%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Manager, market intelligence career paths
Key steps to become a manager, market intelligence
Explore manager, market intelligence education requirements
Start to develop specific manager, market intelligence skills
Skills Percentages Data Analysis 12.88% Project Management 10.20% Deep Understanding 8.68% Business Intelligence 6.23% Market Trends 6.11% Complete relevant manager, market intelligence training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New managers, market intelligence learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a manager, market intelligence based on U.S. Bureau of Labor Statistics data and data from real manager, market intelligence resumes.Research manager, market intelligence duties and responsibilities
- Lead cross-functional team task with evaluating YottaYotta's needs for a CRM system.
- Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.
- Centralize data ownership, define data entry guidelines to improve quality and consistency in the CRM.
- Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.
Apply for manager, market intelligence jobs
Now it's time to start searching for a manager, market intelligence job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
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Average manager, market intelligence salary
The average manager, market intelligence salary in the United States is $112,100 per year or $54 per hour. Manager, market intelligence salaries range between $78,000 and $159,000 per year.
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Updated January 8, 2025
