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Manager, market intelligence vs product manager

The differences between managers, market intelligence and product managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, market intelligence and a product manager. Additionally, a manager, market intelligence has an average salary of $112,100, which is higher than the $111,729 average annual salary of a product manager.

The top three skills for a manager, market intelligence include data analysis, project management and deep understanding. The most important skills for a product manager are product management, QA, and product strategy.

Manager, market intelligence vs product manager overview

Manager, Market IntelligenceProduct Manager
Yearly salary$112,100$111,729
Hourly rate$53.89$53.72
Growth rate10%10%
Number of jobs76,493125,678
Job satisfaction-5
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 72%
Average age3939
Years of experience1010

What does a manager, market intelligence do?

Market intelligence managers are employees of a corporation who study the new trends, behaviors, and needs of their target and current market. The managers recommend strategies to capitalize on opportunities that will help the company reach its goals. They are responsible for attracting new customers and maximizing the value of their existing customers. The skills they need to develop include analytical, technical, and business to perform the job well. They also design market research proposals and manage research projects to devise ideas that will lead the company to success.

What does a product manager do?

A product manager is responsible for ensuring product development, providing the best marketing strategies, and effectively handling the sales and marketing team. Product managers' duties include monitoring the market trends and conditions, identifying business opportunities and plan initiatives, and collaborating the product launch process with the appropriate departments. A product manager is also responsible for generating ideas on improving product features, determining timetables and reasonable pricing, and analyzing product sales. A product manager must have excellent strategic and decision-making skills to contribute to its growth and profitability.

Manager, market intelligence vs product manager salary

Managers, market intelligence and product managers have different pay scales, as shown below.

Manager, Market IntelligenceProduct Manager
Average salary$112,100$111,729
Salary rangeBetween $78,000 And $159,000Between $81,000 And $152,000
Highest paying CitySeattle, WASan Francisco, CA
Highest paying stateWashingtonCalifornia
Best paying companyMcKinsey & Company IncMeta
Best paying industryTechnologyRetail

Differences between manager, market intelligence and product manager education

There are a few differences between a manager, market intelligence and a product manager in terms of educational background:

Manager, Market IntelligenceProduct Manager
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Manager, market intelligence vs product manager demographics

Here are the differences between managers, market intelligence' and product managers' demographics:

Manager, Market IntelligenceProduct Manager
Average age3939
Gender ratioMale, 66.1% Female, 33.9%Male, 65.3% Female, 34.7%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between manager, market intelligence and product manager duties and responsibilities

Manager, market intelligence example responsibilities.

  • Lead cross-functional team task with evaluating YottaYotta's needs for a CRM system.
  • Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.
  • Centralize data ownership, define data entry guidelines to improve quality and consistency in the CRM.
  • Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.
  • Invented/developed several iterative/randomizing testing mechanisms to expand QA testing.
  • Improve awareness of competitors, current events, and industry outlook by designing an Intranet site.
  • Show more

Product manager example responsibilities.

  • Lead collaborative efforts within the PMO, vendors, customers, and internal stakeholders.
  • Manage developers accountable for coding, database development, UI implementation, and system architecture.
  • Manage inventory service levels / overstocks /defective inventory and supplier buy-in opportunities to maximize ROI.
  • Lead customization of the company's administrative SaaS software solution by defining features and functionality for internal/external stakeholder teams.
  • Lead weekly meetings between engineering, sales/marketing, and QA departments to facilitate communication, collaboration and resolution of product issues.
  • Handle design and specification of administration system requirements to efficiently manage, operate, and support client API configurations and sessions.
  • Show more

Manager, market intelligence vs product manager skills

Common manager, market intelligence skills
  • Data Analysis, 13%
  • Project Management, 10%
  • Deep Understanding, 9%
  • Business Intelligence, 6%
  • Market Trends, 6%
  • Business Strategies, 6%
Common product manager skills
  • Product Management, 11%
  • QA, 5%
  • Product Strategy, 5%
  • Project Management, 4%
  • Market Research, 4%
  • User Stories, 4%

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