What does a manager, market intelligence do?
Market intelligence managers are employees of a corporation who study the new trends, behaviors, and needs of their target and current market. The managers recommend strategies to capitalize on opportunities that will help the company reach its goals. They are responsible for attracting new customers and maximizing the value of their existing customers. The skills they need to develop include analytical, technical, and business to perform the job well. They also design market research proposals and manage research projects to devise ideas that will lead the company to success.
Manager, market intelligence responsibilities
Here are examples of responsibilities from real manager, market intelligence resumes:
- Lead cross-functional team task with evaluating YottaYotta's needs for a CRM system.
- Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.
- Centralize data ownership, define data entry guidelines to improve quality and consistency in the CRM.
- Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.
- Invented/developed several iterative/randomizing testing mechanisms to expand QA testing.
- Improve awareness of competitors, current events, and industry outlook by designing an Intranet site.
- Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.
Manager, market intelligence skills and personality traits
We calculated that 13% of Managers, Market Intelligence are proficient in Data Analysis, Project Management, and Deep Understanding. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Managers, Market Intelligence that have these skills listed on their resume here:
- Data Analysis, 13%
Optimized current programs while providing strategic direction to organizational leaders through data analysis and ROI development.
- Project Management, 10%
Provide project management and facilitate teams through business process improvement and analysis.
- Deep Understanding, 9%
Collaborated extensively with Target, Sales and the Laundry/Home Cleaning SBU to develop a deep understanding of Target's Best Guest.
- Business Intelligence, 6%
Provided Business Intelligence leadership, enhancing retail partnerships by increasing category sales.
- Market Trends, 6%
Established market intelligence function to research and analyze competitors, market trends, and industries.
- Business Strategies, 6%
Trade Promotion Manager: Developed business strategies and annual sales objectives for $750 million pasta company.
Most managers, market intelligence use their skills in "data analysis," "project management," and "deep understanding" to do their jobs. You can find more detail on essential manager, market intelligence responsibilities here:
Analytical skills. The most essential soft skill for a manager, market intelligence to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a manager, market intelligence resume shows how their duties depend on analytical skills: "performed financial analysis and valuation. "
Communication skills. Another soft skill that's essential for fulfilling manager, market intelligence duties is communication skills. The role rewards competence in this skill because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." According to a manager, market intelligence resume, here's how managers, market intelligence can utilize communication skills in their job responsibilities: "provided analysis and communication of market trends, competitive intelligence, customer data, and new technology across complex product lines. "
Creativity. This is an important skill for managers, market intelligence to perform their duties. For an example of how manager, market intelligence responsibilities depend on this skill, consider that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a manager, market intelligence: "developed effective and creative approaches to marketing and market research that delivered roo/roi. ".
Interpersonal skills. For certain manager, market intelligence responsibilities to be completed, the job requires competence in "interpersonal skills." The day-to-day duties of a manager, market intelligence rely on this skill, as "managers must deal with a range of people in different roles, both inside and outside the organization." For example, this snippet was taken directly from a resume about how this skill applies to what managers, market intelligence do: "required effective interpersonal skills, leadership ability, and strong project management success. "
Organizational skills. Another crucial skill for a manager, market intelligence to carry out their responsibilities is "organizational skills." A big part of what managers, market intelligence relies on this skill, since "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." How this skill relates to manager, market intelligence duties can be seen in an example from a manager, market intelligence resume snippet: "continue to evolve marketing analytics to meet organizational and business needs by identify possible gaps of the competitive landscape"
The three companies that hire the most manager, market intelligences are:
- KPMG LLP16 managers, market intelligence jobs
- Thermo Fisher Scientific8 managers, market intelligence jobs
- Intel6 managers, market intelligence jobs
Compare different managers, market intelligence
Manager, market intelligence vs. Marketing communications manager
A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.
There are some key differences in the responsibilities of each position. For example, manager, market intelligence responsibilities require skills like "data analysis," "deep understanding," "business intelligence," and "market trends." Meanwhile a typical marketing communications manager has skills in areas such as "web content," "marketing campaigns," "digital marketing," and "press releases." This difference in skills reveals the differences in what each career does.
Marketing communications managers really shine in the finance industry with an average salary of $87,729. Comparatively, managers, market intelligence tend to make the most money in the technology industry with an average salary of $120,564.The education levels that marketing communications managers earn slightly differ from managers, market intelligence. In particular, marketing communications managers are 11.4% less likely to graduate with a Master's Degree than a manager, market intelligence. Additionally, they're 1.7% less likely to earn a Doctoral Degree.Manager, market intelligence vs. Assistant marketing manager
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
In addition to the difference in salary, there are some other key differences worth noting. For example, manager, market intelligence responsibilities are more likely to require skills like "deep understanding," "business intelligence," "business strategies," and "market insights." Meanwhile, an assistant marketing manager has duties that require skills in areas such as "digital marketing," "marketing campaigns," "strong project management," and "seo." These differences highlight just how different the day-to-day in each role looks.
On average, assistant marketing managers earn a lower salary than managers, market intelligence. Some industries support higher salaries in each profession. Interestingly enough, assistant marketing managers earn the most pay in the finance industry with an average salary of $99,097. Whereas managers, market intelligence have higher pay in the technology industry, with an average salary of $120,564.In general, assistant marketing managers achieve lower levels of education than managers, market intelligence. They're 12.4% less likely to obtain a Master's Degree while being 1.7% less likely to earn a Doctoral Degree.Manager, market intelligence vs. Associate marketing manager
As an associate marketing manager, you will collaborate with marketing managers in the development of promotional strategies and campaigns of an organization. You will support marketing efforts and initiatives through analyzing research materials, assessing the effect of marketing programs, and creating innovative campaigns that will drive brand awareness and recognition. You have to direct marketing and promotional campaigns across all media channels and assess the performance of these campaigns. You are also expected to design and develop marketing plans, oversee customer research activities, and monitor all public relations and promotional activities.
The required skills of the two careers differ considerably. For example, managers, market intelligence are more likely to have skills like "deep understanding," "business intelligence," "business strategies," and "market insights." But a associate marketing manager is more likely to have skills like "digital marketing," "marketing campaigns," "powerpoint," and "integrated marketing."
Associate marketing managers earn the highest salary when working in the media industry, where they receive an average salary of $101,645. Comparatively, managers, market intelligence have the highest earning potential in the technology industry, with an average salary of $120,564.associate marketing managers typically earn lower educational levels compared to managers, market intelligence. Specifically, they're 9.4% less likely to graduate with a Master's Degree, and 1.5% less likely to earn a Doctoral Degree.Manager, market intelligence vs. Market development manager
A market development manager is in charge of overseeing marketing operations, ensuring efficiency and smooth workflow. Their responsibilities revolve around assessing existing projects and programs, identifying areas needing improvement, devising strategies to find new opportunities, and coordinating with different departments to ensure profitable growth and a strong client base. They are also in charge of creating training programs for new employees, managing the budget, and supervising marketing initiatives. Furthermore, as a manager, it is essential to lead and encourage teams to reach goals and optimal performance, all while implementing the company's policies and regulations.
Even though a few skill sets overlap between managers, market intelligence and market development managers, there are some differences that are important to note. For one, a manager, market intelligence might have more use for skills like "data analysis," "deep understanding," "business intelligence," and "business strategies." Meanwhile, some responsibilities of market development managers require skills like "digital marketing," "market development," "competitor analysis," and "integrated marketing. "
Market development managers enjoy the best pay in the technology industry, with an average salary of $115,767. For comparison, managers, market intelligence earn the highest salary in the technology industry.The average resume of market development managers showed that they earn lower levels of education compared to managers, market intelligence. So much so that theyacirc;euro;trade;re 10.3% less likely to earn a Master's Degree and less likely to earn a Doctoral Degree by 0.9%.Types of manager, market intelligence
Updated January 8, 2025