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Manager, market segmentation skills for your resume and career

Updated January 8, 2025

3 min read

Quoted experts

William Covington,

Dr. Richard Conde Ph.D.

Below we've compiled a list of the most critical manager, market segmentation skills. We ranked the top skills for managers, market segmentation based on the percentage of resumes they appeared on. For example, 29.5% of manager, market segmentation resumes contained market segments as a skill. Continue reading to find out what skills a manager, market segmentation needs to be successful in the workplace.

13 manager, market segmentation skills for your resume and career

1. Market Segments

Here's how managers, market segmentation use market segments:

Coordinated Technical and Manufacturing resources to achieve commercial success in major market segments.
Led five-person team through an extensive strategy development process to devise a market segment growth strategy.

2. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how managers, market segmentation use business development:

Helped with presentations, one-on-one meetings, business development strategies and marketing.
Directed and maintained business development and sales for the Automotive Segment.

3. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how managers, market segmentation use market research:

Completed first and second phases of Market Research and presented findings to the executive team.
Conduct market research to refine unmet customer needs within target segment.

4. Product Line

Product line is a collection of similar or related products that may be under a single brand manufactured by the same company. It may include different varieties of a specific product of a brand which comes in different categories. In other cases, the product line may differ in some characteristics despite being from the same manufacturer.

Here's how managers, market segmentation use product line:

Performed collaborative initiatives across product lines in a matrix environment, extending to research laboratories headed by chief technical officer.
Supported B2B marketing team utilizing multiple channels, responsible for planning for all corporate product lines.

5. Marketing Collateral

Marketing collateral refers to a collection of media items that a company will use to support the sales of its products and services. This term was used to describe the catalogs, brochures, and other print media, whereas these days the marketing collateral meaning is also used in digital marketing and has been growing given the platform of blogs and other social media platforms.

Here's how managers, market segmentation use marketing collateral:

Researched market segments, reviewed scientific literature, and generated marketing collateral for field sales associates.
Improved e-commerce strategies by helping re-design marketing collateral, website and customer-focused sales tools.

6. Trade Shows

Here's how managers, market segmentation use trade shows:

Organized presence at, and attended trade shows pertinent to the product market.
Led and attended trade shows and related industry functions.

7. Business Growth

Here's how managers, market segmentation use business growth:

Generated 2 year business growth of 40% year over year from 2003 base.
Design marketing and business growth strategy.

8. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how managers, market segmentation use product development:

Established and managed new business team consisting of $30 million annual revenue including all sales, product development and commercialization.
Coordinated strategic planning, marketing (including advertising and promotion), new product development, and sales.

9. Revenue Growth

Here's how managers, market segmentation use revenue growth:

Contributed to revenue growth through successful marketing campaigns.
Maximized profitable revenue growth within Northeast market segments by developing and implementing standard, cross-functional market planning strategies.

10. Competitive Analysis

Competitive analysis is the process of assessing your competitors to determine their strengths and weaknesses, It is a part of strategic management that enables one to identify the opportunities and threats a business can face in the market.

Here's how managers, market segmentation use competitive analysis:

Support strategic business activities with market assessments and opportunity analysis, competitive analysis, customer segmentation models, and positioning strategies.
Managed competitive analysis, budget management, cost analysis while growing sales territory and promoting products and advertising programs.

11. R

R is a free software environment and a language used by programmers for statistical computing. The R programming language is famously used for data analysis by data scientists.

Here's how managers, market segmentation use r:

Perform resets and promotional work for Best Buy, Staples, Target, Walmart, and Toys R Us.

12. Healthcare

Healthcare is the maintenance or improvement of a person's health by the diagnosis and treatment of a person's injury, illness, or any other disease. Healthcare is a basic necessity of human life and is the responsibility of the country's government to ensure that each person gets healthcare. Providing healthcare is the job of certified health professionals that includes doctors, surgeons, nurses, and other physicians. Pharmaceutical companies, hospitals, dentistry, therapy, and health training all come under healthcare. Healthcare plays a vital role in the country's economy and its development.

Here's how managers, market segmentation use healthcare:

Introduced new content areas which included key European healthcare technology markets.
Developed organizational entry strategy into healthcare market.

13. Market Development

Market development is a growth tactic that recognizes and expands new market divisions for current products. This strategy is generally steered towards non-buying customers in the current target market along as it aims to build new customers. These new customers can belong to new geographic, demographic, institutional, or psychographic segments.

Here's how managers, market segmentation use market development:

Supervised market development engineers, collaborated with technical colleagues, and partnered with key customers to identify and pursue new applications.
Market Development Manager Chartered with researching and developing new market opportunities and for targeted sales development at coal-fired electrical power plants.

What skills help Managers, Market Segmentation find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What technical skills for a manager, market segmentation stand out to employers?

William Covington

Professor, Gulf Coast State College

Most employers understand that today's world revolves around technology. Therefore having a skill set that may include, web design and marketing of some kind, can be very valuable to an employer.

What soft skills should all manager, market segmentations possess?

Dr. Richard Conde Ph.D.

Assistant Professor, University of Houston - Downtown

The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:

- Active listening skills

- Willingness to be self-reflective and accept feedback

- Accept different perspectives. The collision of ideas creates knowledge

- Communicate to the listener (at their level). Flex communicators

- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context

Do you want to know more?

List of manager, market segmentation skills to add to your resume

The most important skills for a manager, market segmentation resume and required skills for a manager, market segmentation to have include:

Market Segments
Business Development
Market Research
Product Line
Marketing Collateral

Trade Shows
Business Growth
Product Development
Revenue Growth
Competitive Analysis

R
Healthcare
Market Development

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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