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Become A Manager/Marketing Director

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Working As A Manager/Marketing Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $94,000

    Average Salary

What Does A Manager/Marketing Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Manager/Marketing Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Help others decide if this is a good career for them

Average Length of Employment
Marketing Director 3.0 years
Marketing Manager 2.9 years
Top Careers Before Manager/Marketing Director
Manager 5.9%
Internship 5.4%
Server 3.2%
Cashier 3.2%
Top Careers After Manager/Marketing Director
Owner 7.7%
Manager 5.3%
Consultant 3.3%
Server 3.0%

Do you work as a Manager/Marketing Director?

Manager/Marketing Director Demographics

Gender

Female

53.4%

Male

37.0%

Unknown

9.6%
Ethnicity

White

62.8%

Hispanic or Latino

15.4%

Black or African American

11.4%

Asian

6.7%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

48.0%

French

12.7%

Portuguese

5.3%

German

4.0%

Chinese

3.3%

Mandarin

2.7%

Korean

2.7%

Greek

2.7%

Croatian

2.0%

Carrier

2.0%

Italian

2.0%

Cantonese

2.0%

Arabic

2.0%

Romanian

1.3%

Russian

1.3%

Serbian

1.3%

Czech

1.3%

Japanese

1.3%

Polish

1.3%

Swedish

0.7%
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Manager/Marketing Director Education

Schools

University of Phoenix

17.0%

Michigan State University

6.4%

Arizona State University

5.3%

University of California - Los Angeles

5.3%

New York University

5.3%

Florida State University

5.3%

University of Central Florida

5.3%

Texas A&M University

4.6%

Texas State University

4.3%

Pennsylvania State University

4.3%

University of Florida

4.3%

Syracuse University

3.9%

Colorado State University

3.9%

Northeastern University

3.9%

University of Tennessee - Knoxville

3.5%

University of Colorado at Boulder

3.5%

Southern New Hampshire University

3.5%

University of South Carolina - Columbia

3.5%

Capella University

3.5%

University of Texas at Austin

3.2%
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Majors

Business

29.5%

Marketing

15.7%

Communication

9.6%

Management

6.5%

Psychology

5.0%

Graphic Design

4.3%

English

3.3%

Political Science

2.7%

Public Relations

2.7%

Journalism

2.2%

Fine Arts

2.1%

Nursing

2.1%

Finance

2.1%

Accounting

2.0%

Criminal Justice

1.9%

Education

1.7%

Health Care Administration

1.7%

Liberal Arts

1.6%

Kinesiology

1.6%

Sociology

1.6%
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Degrees

Bachelors

47.8%

Other

21.2%

Masters

17.2%

Associate

7.9%

Certificate

2.9%

Doctorate

1.8%

License

0.7%

Diploma

0.5%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$94,000
View Detailed Salary Report
$54,000
Min 10%
$94,000
Median 50%
$94,000
Median 50%
$94,000
Median 50%
$94,000
Median 50%
$94,000
Median 50%
$94,000
Median 50%
$94,000
Median 50%
$165,000
Max 90%
Best Paying Company
Union Bank
Highest Paying City
Edison, NJ
Highest Paying State
New Jersey
Avg Experience Level
3.7 years
How much does a Manager/Marketing Director make at top companies?
The national average salary for a Manager/Marketing Director in the United States is $94,951 per year or $46 per hour. Those in the bottom 10 percent make under $54,000 a year, and the top 10 percent make over $165,000.

Real Manager/Marketing Director Salaries

Job Title Company Location Start Date Salary
Marketing Manager (Product Development Director) Tubemogul, Inc. Emeryville, CA Sep 09, 2013 $150,000
Marketing Manager (Director-Sales) Oracle Financial Services Software, Inc. Edison, NJ Jul 26, 2011 $136,055
Marketing Manager (Software Development Director) Oracle America, Inc. Pleasanton, CA Nov 24, 2011 $135,800
Music Manager/Marketing Director Warner Bros. Records Inc. Burbank, CA Aug 10, 2013 $135,000
Director, Marketing Manager American Express TRS Co., Inc. New York, NY Jan 21, 2010 $120,000
Marketing Manager/Fleet Director Royal Media Partners LLC Miami Beach, FL Aug 29, 2016 $100,000
Television Program & Marketing Director/Manager Vietface Media Group Westminster, CA Sep 10, 2011 $66,700
Television Program & Marketing Director/Manager Vietface Media Group Inc. Westminster, CA Sep 17, 2011 $66,700
Marketing Manager and Director Pro Soccer LLC South Bend, IN Sep 08, 2011 $63,925

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Top Skills for A Manager/Marketing Director

  1. Company Website
  2. Customer Service
  3. Payroll
You can check out examples of real life uses of top skills on resumes here:
  • Championed rebuilding of company website, introducing a new content management system and customer portal for more streamlined communications.
  • Front line customer service specializing in dispute resolution and detailed case management.
  • Assumed all HR responsibilities to include staff acquisition/termination, policy implementation, and payroll verification.
  • Planned and implemented community-based sales events to heighten awareness of the newly launched store and to support year-over-year business development.
  • Impact: Changed approach to and developed an organized marketing communications program spanning advertising, digital media and special events.

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Top 10 Best States for Managers/Marketing Director

  1. New York
  2. New Jersey
  3. Colorado
  4. Rhode Island
  5. Virginia
  6. California
  7. Delaware
  8. Washington
  9. District of Columbia
  10. Pennsylvania
  • (2,597 jobs)
  • (1,120 jobs)
  • (723 jobs)
  • (146 jobs)
  • (871 jobs)
  • (6,356 jobs)
  • (92 jobs)
  • (1,083 jobs)
  • (291 jobs)
  • (933 jobs)

Top Manager/Marketing Director Employers

Jobs From Top Manager/Marketing Director Employers

Manager/Marketing Director Videos

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

What does a marketing manager do?

A Day In The Life: Marketing Manager

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