Manager/marketing director resume examples for 2025

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Updated March 26, 2025

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Manager/marketing director resume

Stephen Washington

(660) 555-9230 | swashington@example.com

Dallas, TX | 37952 S. Maple Ave. - 63461

Work experience

2017 - Present
Manager/Marketing Director, World Financial Group - Dallas, TX
- Collaborated with the implementation of AtTask as the organization s new project management system and the data migration from Clarizen.
- Assist partners and senior management with their business development and marketing efforts.
- Coordinated international new product portfolio and product development
- Drafted and managed print, online and social media communications designed to promote company brand, image and values.
- Managed integration of Customer Relationship Management (CRM) system into loan origination process.
- Developed and implemented Associate and Junior Shareholder Marketing & Business Development Program and regularly led training sessions.
2014 - 2017
Director Of Sales And Marketing, Chick-fil-A - Houston, TX
- Implemented successful social media marketing campaigns that increased online awareness and participation
- Achieved all financial incentives and bonuses through bringing in large new accounts.
- Solicited for new customers for Catering and Gifting .
- Lead specific projects/analyses to support Key Accounts team in development of Customer Business Plans.
- Manage overall sales process, set metrics for sales management.
- Created monthly and annual business plans.
2012 - 2014
Marketing Manager, Chick-fil-A - Houston, TX
- Designed and maintained all traditional advertising, online advertising, direct marketing and company website.
- Implemented successful social media marketing campaigns that increased online awareness and participation
- Managed online search terms, paid placement and email campaigns.
- Analyzed and tracked ROI revenues and response rates per marketing campaign and channel.
- Set brand strategy by providing strategic and creative direction to Nike's advertising agency and global marketing teams.
- Streamline the process used to access data utilizing SAS E-Guide.
2011 - 2012
Assistant Marketing Manager, Microsoft - Redmond, WA
- Applied marketing and leadership expertise to oversee online programs and brand management.
- Resulted in national training attendance of 14,000 retail salespeople.
- Developed customer insights to inform product features and messaging for Internet communication products.
- Project management for a number of customer and partner campaigns.
- Provide monthly analysis and optimization recommendations for email program based on performance data, content consumption, and trends over time.
- Lead regional product definition planning and was lead in manufacturing partnership business development process.

Skills

Email Campaigns
Action Plans
Powerpoint
Marketing Collateral
Product Development
Promotional Activities
Compensation Programs
Market Research
Company Website
Sales Goals

Education

Bachelor's Degree, Political Science (2008 - 2011)
University of Arizona
Tucson,

Manager/marketing director resume

Christopher Grant

(230) 555-2213 | cgrant@example.com

New York, NY | 78830 W. First Ln. - 81381

Work experience

2018 - Present
Manager/Marketing Director, IBM - New York, NY
- Account Executive responsible for territory management, achieving quota objectives, and leading sales team in developing customers' business plans.
- Led a global product marketing team to research opportunities and build product features based on market requirements.
- Guided two widget applications through two upgrades to enhance usability and improve content management.
- Received Q1 2013 IBM Industry Solutions Marketing Teaming Award for implementation of group's first digital demand generation microsite.
2008 - 2018
Director Of Sales And Marketing, IBM - Armonk, NY
- Assessed and tested new product designs for entry into the company s new product development program.
- Created and atmosphere in the region that led to zero employee turnover among direct reports.
- Team provided first level support for customer service, sales and technical support.
- Developed strategic-go-to market plans with key channel partners including development of joint value proposition/messaging and product attachment strategies.
- Focused industries retail, healthcare and manufacturing.
- Directed relationship management team and direct sales organizations.
2006 - 2008
Marketing Manager, Verizon - New York, NY
- Initiated high-speed Internet product updates including speed enhancements.
- Designed and delivered quota allocation throughout all national channels that helped drive 2% Y/Y revenue growth.
- Subcontracted graphic design services with the use of stock and personal photographs to create business cards and logos for other companies.
2005 - 2006
Assistant Marketing Manager, Verizon - New York, NY
- Experienced Sales Manager with proven strengths in customer service, sales and negotiations.
- Established a new product development process for all Verizon telecommunications products.
- Developed campaigns across multiple channels including; digital, email, direct mail, account online and newsletters.
- Managed internal communications and employee engagement activities with support from a seven-member direct reporting team and a $2M budget.
- Forecasted revenue streams, allocated resources, and measured effectiveness to identify roadblocks, orchestrate changes, and maximize the ROI.

Skills

Online
Multiple Departments
Quickbooks
Community Leaders
Market Research
Data Analysis
Communication Strategies
Project Management
Revenue Growth
Regional Sales

Education

Bachelor's Degree, Marketing (2002 - 2005)
Fashion Institute of Technology
New York,

Manager/marketing director resume

Carol Adams

(710) 555-8353 | cadams@example.com

Ridgefield, NJ | 47716 S. Maple Ave. - 23689

Work experience

2012 - Present
Manager/Marketing Director, Verizon - Ridgefield, NJ
- Increased website visits by 12%+ (70K+), Facebook likes 2.2K%+ and Twitter followers 31%.
- Promote partnership awareness via project management of executive level events such as Vertical Workshops and the Connected Technology Tour.
- Implemented digital marketing strategies to tap into new channels, optimize ROI and fuel revenue growth.
- Developed business plans, managed lifecycles and launch activities for two mobile banking applications.
- Project management and strategic planning for telecommunications services and products.
2007 - 2012
Marketing Director, Microsoft - New York, NY
- Acted in an operational project management capacity for multiple Yahoo!
- Managed demand generation strategy and revenue optimization for Microsoft Online Store, MEA region.
2006 - 2007
Senior Manager Of Marketing, Sprint - College Park, MD
- Developed detailed implementation/project plans that defined product development and go-to-market deliverables, dependencies and timelines.
- Entrusted with complex customer service issues as a result of exceptional ability to promptly resolve concerns.
- Surpassed subscriber projection as well as ROI projection.
- Utilized segmentation to aid in product development and positioning.
1998 - 2000
Marketing Manager, AT&T - Middletown, NJ
- Managed a $2.2M IT expense budget allocated for product development & lifecycle management.
- Provided Pre and Post support, project management, contract negotiations, design, pricing and technical consulting
- Create content and manage production of marketing collateral, videos, and sales kit material from vendors.
- Direct agency and manage $500K budget based on CPC for Enterprise Business and Healthcare vertical Search and Content Listing program.
- Provided technical presentations/demonstrations/RFP responses which resulted in over 500% product revenue growth with major U.S. Navy contract win.

Skills

Sales Goals
SVP
Linkedin
Product Portfolio
Graphic Design
Customer Relations
Project Management
Value Proposition
Company Website
Business Strategy

Education

Master's Degree, Business (2000 - 2001)
University of Maryland - College Park
College Park,
Bachelor's Degree, Business (1990 - 1993)
Strayer University
Washington,

Manager/marketing director resume

Martha Greene

(910) 555-4464 | mgreene@example.com

Orlando, FL | 87581 N. Cedar Ln. - 77422

Work experience

2011 - Present
Manager/Marketing Director, Rollins - Orlando, FL
- Perform takeoffs utilizing Architectural plans, reading online prints, value engineering to minimize cost to the General Contractor.
- Set clear and precise sales goals and objectives for the AM's and hold them accountable.
- Facilitate the flow of information throughout the facility and preside over regularly scheduled departmental meetings with all direct report employees.
- Supported Advertising, Public Relations, Entertainment and Internal Communications Directors.
2004 - 2011
Director Of Communications And Marketing, Rollins - Orlando, FL
- Created special events and corporate sponsorships for event facilities.
- Provided project management for strategic marketing projects, from strategy to reporting.
- Supervised budget allocation and media spend to ensure optimum ROI.
- Managed, motivated and maintained accountability for Marketing and Business Development staff.
- Set brand strategy by providing strategic and creative direction to Nike's advertising agency and global marketing teams.
2003 - 2004
Marketing Manager, The Walt Disney Company - Orlando, FL
- Created the business plan for Digital Copy / e-Copy, generating $32 million in incremental revenues across first 20 titles.
- Managed the online brands for the ABC Radio & Television Group s radio stations in Minneapolis.
- Managed creation and enhancement of online collateral.
- Developed "stage & gate" product development process and integrated across divisions.
- Make presentations to large groups explaining the reasons behind certain fund raisers and the importance to hit sales goals.
2002 - 2003
Brand Manager, The Coca-Cola Company - Houston, TX
- Led the 'One Brand Strategy' pilot in 14 markets and global roll-out in 207 markets.
- Co-led the training of a new national sales program that increased overall effectiveness and productivity for all frontline sales personnel.
- Developed new positioning and brand strategy that led to Fanta becoming the second-largest selling Company product worldwide behind Coca-Cola.
- Led cross-functional team to implement new business planning model and forecasting tools for the brand.

Skills

Html
Sector
Client Expectations
Private Label
Communications Plans
Sales Floor
New Customers
Project Management
Product Development
Product Category

Education

Bachelor's Degree, Marketing (1994 - 1997)
University of Houston
Houston,

Manager/marketing director resume

Timothy Cole

(650) 555-8730 | tcole@example.com

San Antonio, TX | 80032 N. Oak Ave. - 31456

Work experience

2016 - Present
Manager/Marketing Director, AT&T - San Antonio, TX
- Provided service to California-based national businesses through direction of cross-functional team analyzing major opportunities presented by business sales executives.
- Developed marketing mix and business plans for nation-wide rollout of 2 new products.
2014 - 2016
Leasing Manager, San Antonio River Authority - San Antonio, TX
- Administered new leases and lease renewals and ensured complete execution.
- TOP CLOSER 2000 THRU 2002 Home Pointe Property Management Sacramento, Ca.
- Trained and oversaw traveling leasing consultants.
2013 - 2014
Sales And Marketing Consultant, Walmart - San Antonio, TX
- Mentored junior sales consultants to become successful.
- Displayed consistency and earned the confidence of Sales Managers and fellow sales consultants by selling ninety seven cars by six months.
- Trained accounts in inventory management, product knowledge and sell through techniques with reward incentives for stylists.
- Established the online training seminars for employees and managers for their development.
2012 - 2013
Marketing Executive, Power Products - San Marcos, TX
- Worked closely with the Director of Sales developing strategic and tactical business plans.
- Assisted in the planning of meetings; prepared travel arrangements and itineraries.
- Mentored and trained other associates to develop and grow lead generation and customer relationships, and maintained CRM.

Skills

Follow-Up Calls
Sales Process
SEM
C-Level
Financial Performance
Direct Reports
Customer Base
Email Campaigns
Customer Relationships
ROI

Education

Bachelor's Degree, Communication (2009 - 2012)
Texas State University
San Marcos,

How to write a manager/marketing director resume

Craft a resume summary statement

Your resume summary sums up your experience and skills, making it easy for hiring managers to understand your qualifications at a glance. Here are some tips to writing the most important 2-4 sentences of your resume:

Step 1: Mention your current job title or the role you're pursuing.

Step 2: Include your years of experience in manager/marketing director-related roles. Consider adding relevant company and industry experience as relevant to the job listing.

Step 3: Highlight your greatest accomplishments. Here is your chance to make sure your biggest wins aren't buried in your resume.

Step 4: Again, keep it short. Your goal is to summarize your experience and highlight your accomplishments, not write a paragraph.

These tips will help you demonstrate why you are the perfect fit for the manager/marketing director position.

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List the right project manager skills

Use your Skills section to show you have the knowledge and technical ability to do the job. Here is how to make the most of your skills section and make sure you have the right keywords:

Look to the job listing. You often need to include the exact keywords from the job description. Take note of the skills listed for the job.
Put all relevant hard and soft skills in your skills section.
Be specific. If you are too broad, you may not be giving the best picture of your skills and leave the hiring manager uncertain of your abilities.
Be up to date. Software names change and companies merge. Don't look out of touch by being careless.
Be accurate. Spelling and even upper or lowercase can dramatically change meanings. Make sure you are correctly listing your skills.

These five steps should give you a strong elevator pitch and land you some manager/marketing director interviews.

Here are example skills to include in your “Area of Expertise” on a manager/marketing director resume:

Customer Service
Market Research
Payroll
R
Press Releases
Facebook
SEO
Trade Shows
Twitter
Real Estate

ROI
Business Development
Event Planning
Graphic Design
Google Analytics
Front Desk
Instagram
Business Plan
Human Resources
Promotional Materials

Community Events
Photoshop
Client Relations
Product Development
Customer Relations
Email Campaigns
Market Trends
Community Outreach
SEM
Sales Strategies

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How to structure your work experience

Your work experience should be structured:

With your most recent roles first, followed by earlier roles in reverse chronological order.
Job title, along with company name and location on the left.
Put the corresponding dates of employment on the left side.
Keep only relevant jobs on your work experience.

How to write manager/marketing director experience bullet points

Your resume is not a list of responsibilities or a job description. Instead, it is your chance to show your accomplishments and show why you're good at what you do.

Use the What, How, and Why format. Answering these questions turns a bland job description into an effective showcase of your abilities.
What were your responsibilities or goals?
How did you accomplish them?
Why were your results important? (How did it impact your company? Can you quantify the results in numbers? )

Here are effective examples from manager/marketing director resumes:

Work history example #1

Assistant Marketing Manager

Motorola Solutions

Developed integrated approaches to address various business issues across marketing and product teams.
Supported innovation and reinforced patent portfolio while meeting legal department guidelines by reviewing innovation disclosures and recommending filing with patent office.
Developed best-practices based web and social media analytics metrics.
Developed a custom HTML dashboard displaying KPIs and waterfall metrics for sales and marketing executives.
Implemented new proprietary display technology for Android products and created new user interface requirements to ensure 3rd party compatibility.

Work history example #2

Manager/Marketing Director

Liberty Tax

Provided oversight to customer relations and sales force.
Provided leadership for the implementation of Siebel CRM for Commercial, Small Business and Investment divisions.
Consulted to other areas of the bank on database and CRM projects.
Created and implemented the National Sales Strategy for Online Banking.
Utilized KXEN Infinite Insights and Omniture Interactive Advisor for creating and delivering personalized digital advertisements.

Work history example #3

Director Of Communications And Marketing

Chick-fil-A

Used multiple computer programs such as InDesign, PhotoShop and Microsoft Office to create advertisements.
Maintained inventory levels, payroll, initiated marketing strategies, and drove store sales.
Facilitated an official company page on Facebook to encourage interaction with customers.
Implemented successful social media marketing campaigns that increased online awareness and participation
Developed and implemented strategies to increase awareness of new products and technology to customer basis.

Work history example #4

Inventory Manager

Walmart

Compiled and presented quarterly Sales Analysis and Forecasting PowerPoint presentations at monthly managers meetings.
Utilized forklift to transport goods throughout the warehouse
Maintained inventory trend charts, and performed corrective actions needed to prevent further out-of-balance conditions.
Supervised and trained associates procedures of verifying proper identification of property and equipment.
Participated in transitioning to computer controlled perpetual inventory system.

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Add an education section to your resume

Employers are looking for a few things when looking at the Education section of your resume:

The highest degree you have achieved.
TWhere you attended school, and the dates (Although if you graduated some time ago, leave the date off to avoid ageism)
TField of study
TAny honors, relevant coursework, achievements, or pertinent activities

Here are some examples of good education entries for resumes:

Bachelor's Degree in political science

University of Arizona, Tucson, AZ

2008 - 2011

Bachelor's Degree in marketing

Fashion Institute of Technology, New York, NY

2002 - 2005

Highlight your manager/marketing director certifications on your resume

If you have any additional certifications, add them to the certification section.

Include the full name of the certification, along with the name of the issuing organization and date of obtainment.

Here are some of the best certifications to have on manager/marketing director resumes:

Certified Professional, Life and Health Insurance Program (CPLHI)

Updated March 26, 2025

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