What does a manager/marketing director do?
Manager/marketing director responsibilities
Here are examples of responsibilities from real manager/marketing director resumes:
- Lead marketing efforts for launch of new sports bar including building Facebook page, web-links, SEO exposure and in-house promotions.
- Manage employee payroll and handle administration logistics.
- Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
- Establish company brand, improve customer engagement strategy and optimize SEO and SEM campaigns to increase market penetration.
- Used social media tools such as Hootsuite, Woobox, and Instagram.
- Create web driven sales and marketing strategies using SEO, social media, and email to advertise products.
- Develop and maintain ROI & ROX reporting for the firm, providing partners a better understanding of their brand loyalty.
- Design graphic elements for social media, Facebook
- Increase ROI through better targeting, negotiations with publishers/printers and effective advertising.
- Project oversight include qualitative and quantitative data collection that ultimately substantiate the value of the new foaming platform against customer KPIs.
- Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
Manager/marketing director skills and personality traits
We calculated that 15% of Managers/Marketing Director are proficient in Customer Service, Market Research, and Payroll. They’re also known for soft skills such as Leadership skills, Management skills, and Problem-solving skills.
We break down the percentage of Managers/Marketing Director that have these skills listed on their resume here:
- Customer Service, 15%
Managed administrative and labor staff to ensure overall customer service and positive company image was upheld.
- Market Research, 9%
Performed customer/market research and demographic profiling to identify and capitalize on unmet market needs to grow client base.
- Payroll, 8%
Assumed all HR responsibilities to include staff acquisition/termination, policy implementation, and payroll verification.
- R, 4%
Key customers included: Walmart, Target, Best Buy, Amazon, GameStop, and Toys R Us.
- Press Releases, 4%
Developed brand positioning and crafted messaging; prepared press releases, positioning documents and all types of marketing collateral materials.
- Facebook, 4%
Designed graphic elements for social media, Facebook
Most managers/marketing director use their skills in "customer service," "market research," and "payroll" to do their jobs. You can find more detail on essential manager/marketing director responsibilities here:
Communication skills. Another crucial skill for a manager/marketing director to carry out their responsibilities is "communication skills." A big part of what managers/marketing director relies on this skill, since "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." How this skill relates to manager/marketing director duties can be seen in an example from a manager/marketing director resume snippet: "increased revenue 10% through market research, customer engagement, integrated communications and strategic alliances with end-users. "
Analytical skills. While "analytical skills" is last on this skills list, don't underestimate its importance to manager/marketing director responsibilities. Much of what a manager/marketing director does relies on this skill, seeing as "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Here is a resume example of how this skill is used in the everyday duties of managers/marketing director: "initiated market research studies and analyzed their findings to understand customer and marketing opportunities. "
The three companies that hire the most manager/marketing directors are:
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Compare different managers/marketing director
Manager/marketing director vs. Director of communications and marketing
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
These skill sets are where the common ground ends though. The responsibilities of a manager/marketing director are more likely to require skills like "customer service," "payroll," "r," and "seo." On the other hand, a job as a director of communications and marketing requires skills like "web content," "strategic communications," "marketing campaigns," and "digital marketing." As you can see, what employees do in each career varies considerably.
Directors of communications and marketing really shine in the professional industry with an average salary of $78,844. Comparatively, managers/marketing director tend to make the most money in the manufacturing industry with an average salary of $77,050.directors of communications and marketing tend to reach higher levels of education than managers/marketing director. In fact, directors of communications and marketing are 5.6% more likely to graduate with a Master's Degree and 0.2% less likely to have a Doctoral Degree.Manager/marketing director vs. Business development and marketing manager
The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that manager/marketing director responsibilities requires skills like "customer service," "payroll," "front desk," and "human resources." But a business development and marketing manager might use other skills in their typical duties, such as, "digital marketing," "marketing campaigns," "crm," and "integrated marketing."
Business development and marketing managers earn a lower average salary than managers/marketing director. But business development and marketing managers earn the highest pay in the finance industry, with an average salary of $88,175. Additionally, managers/marketing director earn the highest salaries in the manufacturing with average pay of $77,050 annually.In general, business development and marketing managers achieve higher levels of education than managers/marketing director. They're 7.5% more likely to obtain a Master's Degree while being 0.2% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for manager/marketing directors in the next 3-5 years?
Dr. Gail Hudson Ph.D.
Director, College of Business Internship Program, Arkansas State University
Manager/marketing director vs. Director of sales and marketing
A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a manager/marketing director is likely to be skilled in "payroll," "real estate," "graphic design," and "google analytics," while a typical director of sales and marketing is skilled in "strategic sales," "lead management," "sales process," and "sales growth."
Directors of sales and marketing earn the best pay in the manufacturing industry, where they command an average salary of $137,526. Managers/marketing director earn the highest pay from the manufacturing industry, with an average salary of $77,050.Most directors of sales and marketing achieve a similar degree level compared to managers/marketing director. For example, they're 2.3% more likely to graduate with a Master's Degree, and 0.2% more likely to earn a Doctoral Degree.Manager/marketing director vs. Marketing and operations manager
A marketing and operations manager handles the marketing program and campaigns of an organization. Marketing and operations managers plan and create production process management, data and analytics, brand compliance, and technology infrastructure. They oversee both the marketing and positioning of the product or brand they sell. It is their duty to establish promotions with advertising managers. Skills they need to develop include good motivational skills, customer service, and relation awareness, strong negotiation skills, and exceptional communication skills.
Even though a few skill sets overlap between managers/marketing director and marketing and operations managers, there are some differences that are important to note. For one, a manager/marketing director might have more use for skills like "r," "real estate," "graphic design," and "front desk." Meanwhile, some responsibilities of marketing and operations managers require skills like "digital marketing," "salesforce," "lead management," and "project management. "
Marketing and operations managers enjoy the best pay in the professional industry, with an average salary of $96,074. For comparison, managers/marketing director earn the highest salary in the manufacturing industry.In general, marketing and operations managers hold similar degree levels compared to managers/marketing director. Marketing and operations managers are 4.2% more likely to earn their Master's Degree and 0.2% less likely to graduate with a Doctoral Degree.Types of manager/marketing director
Updated January 8, 2025
