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Become A Manager Of Corporate Communications

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Working As A Manager Of Corporate Communications

  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Thinking Creatively
  • Getting Information
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $89,541

    Average Salary

What Does A Manager Of Corporate Communications Do

Public relations managers plan and direct the creation of material that will maintain or enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.

Duties

Public relations managers typically do the following:

  • Write press releases and prepare information for the media
  • Identify main client groups and audiences and determine the best way to reach them
  • Designate an appropriate spokesperson or information source for media inquiries
  • Help clients communicate effectively with the public
  • Develop their organization's or client’s corporate image and identity
  • Assist and inform an organization’s executives and spokespeople
  • Devise advertising and promotion programs
  • Assign, supervise, and review the activities of staff

Fundraising managers typically do the following:

  • Manage progress towards achieving an organization’s fundraising goals
  • Develop and carry out fundraising strategies
  • Identify and contact potential donors
  • Create and plan different events that can generate donations
  • Meet face-to-face with highly important donors
  • Apply for grants
  • Assign, supervise, and review the activities of staff

Public relations managers review press releases and sponsor corporate events to help maintain and improve the image of their organization or client.

Public relations managers help to clarify their organization’s point of view to its main audience through media releases and interviews. They observe social, economic, and political trends that might ultimately affect their organization, and they recommend ways to enhance the firm's image based on those trends. For example, in response to a growing concern about the environment, the public relations manager for an oil company may create a campaign to publicize its efforts to develop cleaner fuels.

In large organizations, public relations managers often supervise a staff of public relations specialists. They also work with advertising, promotions, and marketing managers to ensure that advertising campaigns are compatible with the image the company or client is trying to portray. For example, if a firm decides to emphasize its appeal to a certain group, such as young people, the public relations manager needs to make sure that current advertisements are well received by that group.

In addition, public relations managers may handle internal communications, such as company newsletters, and may help financial managers produce an organization’s reports. They may also draft speeches, arrange interviews, and maintain other forms of public contact to help the organization’s top executives.

Public relations managers must be able to work well with many types of specialists to report the facts accurately. In some cases, the information they write has legal consequences. As a result, they must work with the company's or client's lawyers to be sure that the information they release is both legally accurate and clear to the public.

Fundraising managers oversee campaigns and events intended to bring in donations for their organization. Many organizations that employ fundraisers rely heavily on the donations they gather in order to run their operations.

Fundraising managers usually decide which fundraising techniques are necessary in a certain situation. Common techniques may include annual campaigns, capital campaigns, planned giving, or major gifts. In addition, social media has created a new avenue for fundraising managers to connect with more potential donors and to spread their organization’s message.

Those who work on annual campaigns focus heavily on contacting donors who have given in the past, and request that they give again. Finding new contacts for future donations is also a component of a successful annual campaign.

Capital campaigns are different; they are generally used to raise money over a shorter time period and for a specific project, such as the construction of a new building at a university.

Fundraisers who spend most of their time on planned giving must have specialized training in taxes regarding gifts of stocks, bonds, charitable annuities, and real estate bequests in a will. Major gifts are a feature of many different campaigns and are generally requested in person given the large value of the potential donation.

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How To Become A Manager Of Corporate Communications

Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.

Education

For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.

Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.

Licenses, Certifications, and Registrations

Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.

The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.

The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.

Work Experience in a Related Occupation

Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.

Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.

Important Qualities

Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.

Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.

Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.

Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.

Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.

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Do you work as a Manager Of Corporate Communications?

Manager Of Corporate Communications Jobs

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Manager Of Corporate Communications Career Paths

Manager Of Corporate Communications
Communications Director Marketing Director
Brand Director
11 Yearsyrs
Director Of Communications And Marketing Communications Director
Chief Communications Officer
10 Yearsyrs
Senior Manager Senior Manager Of Marketing
Director Of Marketing Services
9 Yearsyrs
Account Director Public Relations Director
Director Of Publications Marketing
5 Yearsyrs
Communications/Senior Communications Manager Director, Corporate Communications
Director Strategic Communications
11 Yearsyrs
Marketing Communications Manager Communications Director
Director, Corporate Communications
10 Yearsyrs
Marketing Communications Manager Marketing Director
Director, Global Marketing
13 Yearsyrs
Senior Manager Of Marketing Director, Corporate Communications
Director, Global Marketing Communications
12 Yearsyrs
Marketing Director
Executive Director, Marketing
9 Yearsyrs
Senior Manager Of Marketing Account Director
Integrated Marketing Director
8 Yearsyrs
Public Relations Director Communications Manager
Internal Communications Manager
9 Yearsyrs
Communications Director Marketing Consultant
Marketing Lead
6 Yearsyrs
Public Relations Director
Media Relations Director
5 Yearsyrs
Writer And Editor Public Affairs Specialist
Public Affairs Manager
7 Yearsyrs
Public Relations Consultant Public Relations Manager
Public Relations/Communications Manager
7 Yearsyrs
Writer And Editor Senior Technical Writer
Publications Manager
5 Yearsyrs
Marketing Director Public Relations Consultant
Senior Public Relations Manager
7 Yearsyrs
Director, Corporate Communications Director Of Communications And Marketing
Vice President Of Marketing & Communications
12 Yearsyrs
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Do you work as a Manager Of Corporate Communications?

Help others decide if this is a good career for them

Average Length of Employment
Top Employers Before
Editor 6.4%
Manager 5.3%
Reporter 3.1%
Internship 2.9%
Top Employers After
Consultant 4.5%
Director 4.4%
Principal 4.0%
Owner 2.7%

Do you work as a Manager Of Corporate Communications?

Manager Of Corporate Communications Demographics

Gender

Female

63.4%

Male

34.3%

Unknown

2.3%
Ethnicity

White

62.5%

Hispanic or Latino

14.0%

Black or African American

11.7%

Asian

8.2%

Unknown

3.6%
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Foreign Languages Spoken

Spanish

39.8%

French

15.3%

Portuguese

8.2%

German

6.1%

Japanese

6.1%

Mandarin

5.1%

Chinese

4.1%

Russian

3.1%

Italian

3.1%

Hindi

2.0%

Swedish

1.0%

Indonesian

1.0%

Vietnamese

1.0%

Marathi

1.0%

Carrier

1.0%

Urdu

1.0%

Armenian

1.0%
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Manager Of Corporate Communications Education

Schools

University of Phoenix

9.6%

New York University

8.1%

Northwestern University

8.1%

Syracuse University

6.6%

Michigan State University

6.6%

University of Texas at Austin

6.6%

George Washington University

4.5%

University of Connecticut

4.5%

University of Delaware

4.5%

University of Tennessee - Knoxville

4.0%

Arizona State University

4.0%

Southern Methodist University

4.0%

University of North Carolina at Chapel Hill

4.0%

Wayne State University

3.5%

Pennsylvania State University

3.5%

University of Southern California

3.5%

George Mason University

3.5%

DePaul University

3.5%

Northern Illinois University

3.5%

American University

3.5%
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Majors

Communication

18.1%

Business

15.1%

Journalism

12.2%

Marketing

11.1%

English

8.5%

Public Relations

6.8%

Management

4.0%

Political Science

3.9%

Business Communications

2.9%

Agricultural Public Services

2.3%

Psychology

2.0%

Writing

2.0%

History

1.9%

Graphic Design

1.7%

Education

1.4%

Finance

1.4%

Liberal Arts

1.3%

Audiovisual Communications Technologies

1.2%

Journalism And Mass Communications

1.1%

General Education, Specific Areas

0.9%
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Degrees

Bachelors

52.9%

Masters

30.9%

Other

9.3%

Certificate

4.0%

Associate

1.2%

Doctorate

1.2%

Diploma

0.5%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Manager Of Corporate Communications Salaries

Job Title Company Location Start Date Salary
Corporate Communications Manager Facebook, Inc. Menlo Park, CA May 13, 2015 $180,000 -
$200,000
Corporate Communications Manager Facebook, Inc. Menlo Park, CA Feb 24, 2014 $180,000
Manager, Global Corporate Communications & Public Affairs Starbucks Coffee Company Seattle, WA Dec 01, 2016 $125,570
Manager, Corporate External Communication Johnson & Johnson New Brunswick, NJ Aug 25, 2015 $113,400
Manager, Corporate External Communication Johnson & Johnson New Brunswick, NJ Aug 15, 2015 $110,700
Manager, Corporate External Communication Johnson & Johnson New Brunswick, NJ Aug 25, 2014 $110,000
Manager, Corporate Communications Linkedin Corporation Mountain View, CA Nov 23, 2015 $109,179 -
$110,300
Manager, Corporate Communications Linkedin Corporation San Francisco, CA May 06, 2016 $108,472 -
$110,500
Manager, Corporate Communications Linkedin Corporation San Francisco, CA Jun 05, 2016 $108,472 -
$110,500
Senior Manager-Corporate Communications Delta Air Lines, Inc. Atlanta, GA Sep 04, 2013 $100,000
Marketing Manager-Corporate Communications The Endurance International Group Inc. Burlington, MA Dec 10, 2012 $100,000
Manager, Corporate Communications W. R. Grace & Co. Columbia, MD Sep 30, 2010 $93,700
Senior Manager-Corporate Communications Delta Air Lines, Inc. Atlanta, GA Sep 04, 2013 $92,700 -
$105,888
Manager, Global Corporate Communications and Public Affairs Starbucks Coffee Company Seattle, WA Sep 01, 2016 $92,165 -
$131,123
Corporate Communications Manager Blackberry Corporation Sunrise, FL Apr 13, 2015 $90,200
Corporate Communications Manager Research In Motion Corporation Sunrise, FL May 01, 2012 $88,000
Manager, Corporate Communications Starbucks Coffee Company Seattle, WA Jun 25, 2013 $83,000 -
$119,200
Manager, Corporate Communications HBO Latin America Production Service, L.C. Coral Gables, FL Mar 20, 2015 $78,605
Manager, Corporate Communications HBO Latin America Production Service, L.C. Coral Gables, FL Apr 01, 2015 $78,605
Corporate Communications Manager HBO Latin America Production Services, L.C. Coral Gables, FL Jun 14, 2013 $76,313
Corporate Communications Manager Accelify, LLC New York, NY Oct 01, 2012 $75,000
Corporate Communications Manager HBO Latin America Production Services, L.C. Coral Gables, FL Jun 25, 2012 $75,000
Corporate Communications Manager MHG Services Inc. Fort Lauderdale, FL Oct 01, 2012 $73,066
Senior Manager-Corporate Communications Delta Air Lines, Inc. Atlanta, GA Apr 09, 2016 $72,072 -
$148,200
Corporate Communications Manager PVH Wholesale Corporation New York, NY Oct 03, 2011 $58,635

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Top Skills for A Manager Of Corporate Communications

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  1. Strategic Communications Plans
  2. Corporate Communications
  3. Intranet
You can check out examples of real life uses of top skills on resumes here:
  • Developed strategic communications plans for both compliance and environmental/green communications.
  • Developed external international corporate communications plan.
  • Improved employee communications process and quality through content management of corporate intranet, and provided significant trade show support.
  • Coordinated media relations, developed press releases, and placed advertising and editorial content in international and national industry trade publications.
  • Managed search engine optimization campaign for company website.

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Top 10 Best States for Managers Of Corporate Communications

  1. District of Columbia
  2. New York
  3. Rhode Island
  4. Virginia
  5. New Jersey
  6. Colorado
  7. Washington
  8. California
  9. Delaware
  10. Massachusetts
  • (206 jobs)
  • (796 jobs)
  • (39 jobs)
  • (299 jobs)
  • (232 jobs)
  • (186 jobs)
  • (364 jobs)
  • (1,848 jobs)
  • (40 jobs)
  • (478 jobs)

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