What does a manager of corporate communications do?
A manager of corporate communications is primarily responsible for overseeing the external and internal communications in a company, ensuring everything is running smoothly. They are also responsible for managing marketing communications and public relations, and even developing various marketing content. There are also instances where they must handle a company's social media platforms, review communication materials, and provide progress reports of different projects and programs. Furthermore, as a manager, it is essential to lead and encourage team members, all while implementing the company's policies and regulations.
Manager of corporate communications responsibilities
Here are examples of responsibilities from real manager of corporate communications resumes:
- Lead rebranding, development and launch of new corporate website.
- Manage internal SOX testing procedures for the payroll, benefits and compensation departments.
- Define and manage CRM parameters for marketing intelligence and apply to positioning and messaging strategies for the business.
- Manage content across multiple channels, including corporate website, social media, Intranet (using SharePoint) and company newsletter.
- Lead major rebranding project for key subsidiary, gaining critical executive support and participation concurrent with a multi-million dollar cost restructuring.
- Create Intranet web pages using HTML programming.
- Develop global social media strategy, across LinkedIn.
- Foster SEO and HTML optimization for FCA external corporate websites.
- Develop detailed briefing books for all-hands meetings and internal webcasts.
- Review visuals, text and layout and proofreading of materials to ensure accuracy of edit placements.
- Direct, edit, produce, Youtube campaign of food and recipe videos featuring several products.
- Develop employee communication strategy and content for electronic newsletters, web and SharePoint, video and face to face.
- Establish, develop and oversee all social media platforms, including Facebook and LinkedIn, and internal LinkedIn groups.
- Develop scripts and PowerPoint presentations for executives at annual meetings.
- Design and maintain executive management team s PowerPoint presentations for investor meetings and conferences.
Manager of corporate communications skills and personality traits
We calculated that 10% of Managers Of Corporate Communications are proficient in Corporate Communications, Press Releases, and Project Management. They’re also known for soft skills such as Leadership skills, Problem-solving skills, and Speaking skills.
We break down the percentage of Managers Of Corporate Communications that have these skills listed on their resume here:
- Corporate Communications, 10%
Managed corporate communications for responsible business initiatives including compliance and environmental/green communications.
- Press Releases, 8%
Coordinated media relations, developed press releases, and placed advertising and editorial content in international and national industry trade publications.
- Project Management, 6%
Served as liaison between the project management office and business units to create comprehensive end-user communication from complex and technical language.
- External Communications, 6%
Managed external communications throughout the United-Continental merger, which represented the largest merger between two major carriers in commercial aviation history.
- Strategic Communications, 5%
Developed strategic communications for scheduled employees working in coordination with Labor Relations including use of the Intranet and publications as appropriate.
- Employee Engagement, 4%
Develop and execute employee engagement to facilitate change management during organizational changes, mergers/acquisitions, and company strategic shifts.
"corporate communications," "press releases," and "project management" are among the most common skills that managers of corporate communications use at work. You can find even more manager of corporate communications responsibilities below, including:
Leadership skills. The most essential soft skill for a manager of corporate communications to carry out their responsibilities is leadership skills. This skill is important for the role because "public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities." Additionally, a manager of corporate communications resume shows how their duties depend on leadership skills: "created pr materials such as white papers, surveys, thought leadership, and press releases. "
Problem-solving skills. Another essential skill to perform manager of corporate communications duties is problem-solving skills. Managers of corporate communications responsibilities require that "managers sometimes must explain how the company or client is handling sensitive issues." Managers of corporate communications also use problem-solving skills in their role according to a real resume snippet: "project management solutions research and implementation messaging and website analytics communication planning and execution webcast production event coordination graphic and web design"
Speaking skills. This is an important skill for managers of corporate communications to perform their duties. For an example of how manager of corporate communications responsibilities depend on this skill, consider that "public relations and fundraising managers regularly speak on behalf of their organization." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a manager of corporate communications: "participated in company ipo and represented the company as the investor relations spokesperson. ".
Writing skills. A big part of what managers of corporate communications do relies on "writing skills." You can see how essential it is to manager of corporate communications responsibilities because "managers must be able to write well-organized and clear press releases and speeches." Here's an example of how this skill is used from a resume that represents typical manager of corporate communications tasks: "supported executive communications needs, including coordinating town halls, writing speeches, and preparing press releases. "
Communication skills. Another common skill required for manager of corporate communications responsibilities is "communication skills." This skill comes up in the duties of managers of corporate communications all the time, as "managers deal with the public regularly; therefore, they must be friendly enough to build a rapport with, and receive cooperation from, their media contacts and donors." An excerpt from a real manager of corporate communications resume shows how this skill is central to what a manager of corporate communications does: "planned and developed corporate-wide, global communication programs, ensured investor relations capabilities and directed local and national public relations activities. "
Organizational skills. Lastly, "organizational skills" is an important element of what a manager of corporate communications does. Manager of corporate communications responsibilities require this skill because "public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills." This resume example highlights how manager of corporate communications duties rely on this skill: "plan, develop and distribute strategic communications to ensure organizational alignment, focus and engagement among 22,000 employees in 100 countries. "
The three companies that hire the most manager of corporate communicationss are:
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Compare different managers of corporate communications
Manager of corporate communications vs. Media director
A media director spearheads and oversees a company's entire media-related activities, including marketing and advertising campaigns. They are in charge of setting goals and guidelines, liaising and building positive relationships with external parties, conceptualizing plans for projects and campaigns, and developing strategies to optimize operations. It is also their duty to address issues and concerns, resolving them promptly and efficiently. Furthermore, as a media director, it is essential to monitor the progress of different teams, leading and encouraging them to reach goals while implementing the company's policies and regulations.
While similarities exist, there are also some differences between managers of corporate communications and media director. For instance, manager of corporate communications responsibilities require skills such as "corporate communications," "project management," "external communications," and "strategic communications." Whereas a media director is skilled in "digital marketing," "video production," "client relationships," and "tv." This is part of what separates the two careers.
Media directors earn the highest salaries when working in the professional industry, with an average yearly salary of $117,485. On the other hand, managers of corporate communications are paid more in the manufacturing industry with an average salary of $104,720.media directors tend to reach lower levels of education than managers of corporate communications. In fact, media directors are 5.2% less likely to graduate with a Master's Degree and 0.4% less likely to have a Doctoral Degree.Manager of corporate communications vs. Community relations manager
Community Relations Managers take care of the company's relationship with a specific community. Often, they are employed by a nonprofit organization, and they take care of the community that the organization serves. They are in charge of coordinating with community leaders to identify the people's needs, creating programs that would address these needs, and raising funds for their projects. Community Relations Managers oversee the implementation of the company's community projects. They manage the project's budget and workforce allocation. Community Relations Managers ensure that the good relationship between the company and the community is maintained at all times.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that manager of corporate communications responsibilities requires skills like "corporate communications," "project management," "strategic communications," and "employee engagement." But a community relations manager might use other skills in their typical duties, such as, "patients," "medicare," "community events," and "health fairs."
Average education levels between the two professions vary. Community relations managers tend to reach similar levels of education than managers of corporate communications. In fact, they're 1.8% less likely to graduate with a Master's Degree and 0.4% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for Managers of corporate communications in the next 3-5 years?
Clarke Caywood
Professor (founder group of IMC and PR in Medill) Joint Doctorate in Business and Journalism - Univ. Wis. Madison, Northwestern University
Manager of corporate communications vs. Public relations manager
A public relations manager is responsible for monitoring the public relations department to boost its brand image and attract potential clients through press releases and media coverage. They work closely with the marketing team, developing marketing campaigns and promotional strategies for creating brand awareness. Public relations managers maintain the company's presence on various social media platforms, responding to the customers' inquiries and concerns regarding the company's goods and services. A public relations manager must have excellent communication and leadership skills, especially in identifying business opportunities to increase revenues and profitability.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a manager of corporate communications is likely to be skilled in "project management," "strategic communications," "employee engagement," and "executive communications," while a typical public relations manager is skilled in "web content," "digital marketing," "instagram," and "press materials."
Public relations managers earn the best pay in the technology industry, where they command an average salary of $114,540. Managers of corporate communications earn the highest pay from the manufacturing industry, with an average salary of $104,720.When it comes to education, public relations managers tend to earn similar degree levels compared to managers of corporate communications. In fact, they're 3.0% less likely to earn a Master's Degree, and 0.0% less likely to graduate with a Doctoral Degree.Manager of corporate communications vs. Campaign manager
Campaign managers are responsible for developing, executing, and managing marketing campaigns for events, products, and services targeting consumers or organizations. These professionals typically collaborate with external agencies in the preparation and execution of campaigns. They perform other duties that may include managing the measurement and tracking of marketing campaigns, writing, proofreading, and editing copy for promotional materials, and maintaining regular measurement of the campaigns' ROI. Campaign managers are also expected to evaluate existing marketing campaigns and be up-to-date on the latest marketing trends.
Types of manager of corporate communications
Updated January 8, 2025
