How To Become A Manager Of Digital Media: What It Is and Career Path

What is a manager of digital media and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Tobias Sellier,

Sachin Tuli

Managers of digital media are communication specialists who build and maintain the digital media of a company. They create online marketing opportunities and business ventures. They monitor activities on a company's main website and any microsites.

Also, they are in charge of establishing, updating, and promoting social media presence. This includes developing company profiles on Facebook, Twitter, or other social media. Additionally, they draft, write, and edit the content used for blogs and other platforms. Furthermore, they make use of search engine optimization (SEO) and keyword to ensure the company is more visible online.

Employers generally look for applicants with at least three years of experience and a bachelor's degree in digital media studies or a related field. To ensure success, you need creativity, organization, project management, communication, leadership, and time management skills. Managers of Digital Media make an average salary of $63,685 per annum. It varies between $42,000 and $97,000.

What general advice would you give to a manager of digital media?

Tobias Sellier

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.

ScoreManager Of Digital MediaUS Average

Salary

6.5

Avg. Salary $83,367

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 45.28%

male 54.72%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a manager of digital media

Explore manager of digital media education requirements

Most common manager of digital media degrees

Bachelor's

79.6 %

Master's

9.7 %

Associate

6.9 %

Start to develop specific manager of digital media skills

Skills	Percentages
Digital Marketing	23.02%
Google Analytics	5.20%
Facebook	4.79%
Instagram	3.79%
Twitter	2.65%

Complete relevant manager of digital media training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New managers of digital media learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a manager of digital media based on U.S. Bureau of Labor Statistics data and data from real manager of digital media resumes.

Research manager of digital media duties and responsibilities

Integrate SEO and PPC campaigns to generate leads and site traffic.
Manage the organization's social media accounts cloud marketing solution (HootSuite).
Develop and manage phased-approach to SharePoint intranet launch, including discovery, stakeholder interviews, governance, and global rollout.
Manage an internal development and QA staff with on-going freelance/contractor support.

Prepare your manager of digital media resume

When your background is strong enough, you can start writing your manager of digital media resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a manager of digital media resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable manager of digital media resume templates

Build a professional manager of digital media resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your manager of digital media resume.