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Become A Manager Of Digital Media

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Working As A Manager Of Digital Media

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Manager Of Digital Media Do At Fossil

* Ensure accurate and best in class reporting for respective channels and from regions
* Co-lead Attribution Model & Brand Studies
* Run and analyze weekly and monthly insights for respective channels/ brands
* Technology owner
* Owner of all media platforms including DCM, etc.
* Competitive analysis (cadence 2x annually), partner with traditional media lead
* Oversee and lead feed & pixel management for media channel with support of specialist(s)
* Key Partner and Collaborator with vendors, partners, agency and cross-functional departments
* Develop holistic marketing strategy in collaboration with larger marketing team
* Channel Owner for Programmatic Mobile/ Video/ Display and Affiliates
* Hold agency accountable to track all campaigns, perform necessary optimizations and execute with excellence
* Monitor industry changes and translate those into actionable recommendations
* Own and direct monthly calls, monitor regional reporting from countries, and provide recommendations based on best practices and insights
* Develop and lead seasonal briefing process for agency
* Collaborate with CRM, ecomm, marketing and IT to improve overall digital investment efficiency by leveraging customer data.
* Get To Know Us:
* Fossil Group, Inc. is a global design, marketing and distribution company specializing in consumer lifestyle and fashion accessories.
* In a word, we’re innovators (and proud of it).
* In 1984, we were a small watch business with five employees.
* Today, under a diverse portfolio of proprietary and licensed brands, we offer watches, jewelry, handbags, small leather goods and, most recently, wearables.
* With our newest owned brand, Misfit, we are uniquely positioned to lead the convergence of style and technology in the high-growth connected space.
* Our strategic channels of distribution include department stores, specialty stores, eCommerce websites and more than 600 company-owned and operated retail stores.
* Find even more information, including press releases and SEC filings, at www.fossilgroup.com.
* Division:
* Corporate
* Job Status:
* Full Time
* Brand Name:
* Fossil

What Does A Manager Of Digital Media Do At The Clorox Company

* Drive Planning and Execution: Drive strategy and execution for all paid digital media programs at B2B accounts, including search, display and social
* Lead strategic and tactical customer shopper marketing plans development by making recommendations to deliver the business objective and maximize return on investment
* Partner with Sales and Marketing teams to create holistic campaigns that drive end user sales and meet customer business objectives
* Integrate with other Clorox Brand Engagement teams (PR, Media, eCommerce and Shopper) to collaborate and integrate relative product and media strategies with key customers
* Manage media budget allocations and billing and partner with internal sales and analytics teams to track performance and establish measurement practices (against targets / KPIs)
* Create dashboards and automated reports for decision-making across marketing and other teams
* Educate internal teams on Customer B2B media opportunities, shopper media trends and best practices
* Manage 3rd party vendors, customer agency partners, and internal teams to develop and execute campaign creative and promotional assets
* People Enable:
* Actively foster collaboration across teams; enable partnerships.
* Builds strong partnerships with teams in consumer affairs and technology teams
* Partner with the CoE (Center of Excellence):
* Collaboration with CoE Teams to ensure consistency of core practices and capabilities are embedded into the Studio
* Contribute and participate in training presentations for organization on key capability areas
* Educate the Studio team/organization/other on learnings from programs

What Does A Manager Of Digital Media Do At Us Chamber of Commerce

Work closely with the director to maintain and execute primary programmatic initiatives; determine content methods and tools to use and distribute content through websites, blogs, email campaigns, social media, and online channels; develop and maintain content schedule consistent with corporate image and branding; author concise, engaging content that adheres to HOH brand guidelines for tone and voice, and use language for the given channel or medium; design, plan, and produce content and materials for multimedia and promotional campaigns; collaborate with product managers, developers, vendors, designers, and other stakeholders to ensure execution of successful communication or marketing content strategy; manage email marketing, SEO, content marketing, and pay-per-click campaigns; manage the portfolio of accomplishments online; support day-to-day marketing and communications with traditional and social media kit development and collaboration, marketing content creation, visual creation, executive communications, and briefing presentations; and perform other projects as assigned

What Does A Manager Of Digital Media Do At CVS Health

* Paid social media buying
* Reporting trackers and campaign wrap up reports to internal campaign managers and business owners as well as ongoing channel reporting
* Scheduling and Q&A of all social media posts
* Subject matter expert on targeting, bidding and platform optimizations

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How To Become A Manager Of Digital Media

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Manager Of Digital Media jobs

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Manager Of Digital Media Demographics

Gender

  • Male

    57.8%
  • Female

    40.3%
  • Unknown

    1.9%

Ethnicity

  • White

    78.3%
  • Asian

    10.7%
  • Hispanic or Latino

    7.9%
  • Unknown

    2.5%
  • Black or African American

    0.6%
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Languages Spoken

  • Spanish

    60.0%
  • French

    15.0%
  • Portuguese

    5.0%
  • Chinese

    5.0%
  • Romanian

    5.0%
  • Japanese

    5.0%
  • Italian

    5.0%
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Manager Of Digital Media

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Real Manager Of Digital Media Salaries

Job Title Company Location Start Date Salary
Senior Manager, Digital Media Delivery Abbott Laboratories Parkersburg, IL May 30, 2013 $170,000
SR. Manager, Digital Media Yahoo! Inc. Sunnyvale, CA Aug 27, 2015 $152,901 -
$165,000
SR. Manager, Digital Media NBA Properties Inc. New York, NY Aug 29, 2013 $115,000
Senior Manager-Digital Development & Social Media J. Crew Group, Inc. New York, NY May 28, 2015 $111,243
Analytics Manager, Digital Media Expedia, Inc. Bellevue, WA Mar 10, 2016 $98,000 -
$125,000
Project Manager, Digital Media 1105 Media Vienna, VA Jul 10, 2016 $92,477
Manager, Digital Media Development The Christian Broadcasting Network, Inc. Virginia Beach, VA Jan 12, 2015 $82,500
Manager, Digital and Social Media, ADF North America ELC Management LLC New York, NY Jul 11, 2016 $82,000
SR. Marketing Manager, Digital & Social Media Achievers LLC San Francisco, CA Oct 01, 2014 $80,000
Manager, Digital Media Strategy The Christian Broadcasting Network, Inc. Virginia Beach, VA Jan 31, 2011 $77,000
Manager Digital and Social Media The Great Atlantic & Pacific Tea Company, Inc. Montvale, NJ Sep 11, 2014 $73,100
Project Manager, Digital Media 1105 Media, Inc. Vienna, VA Oct 07, 2013 $67,558

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Top Skills for A Manager Of Digital Media

CompanyWebsiteDigitalStrategyOnlineCampaignsFacebookVideoProductionGoogleAnalyticsInteractiveROIContentDeliveryEmailSEOAppleTwitterYoutubeBusinessDevelopmentCRMContentManagementSystemSEMHtmlGraphicDesign

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Top Manager Of Digital Media Skills

  1. Company Website
  2. Digital Strategy
  3. Online Campaigns
You can check out examples of real life uses of top skills on resumes here:
  • Redesigned company website to better highlight product line while also providing an educational service to customers.
  • Assist with pre-sale digital strategy, planning and RFP response.
  • Increased subscribers by 78% in 6 months via 15 online campaigns.
  • Facilitated Facebook Custom Audience social media campaigns and reported on all paid social media campaigns to Executive team.
  • Experienced in all major web analytics platforms, including Omniture, Coremetrics, and Google Analytics.

Top Manager Of Digital Media Employers

Manager Of Digital Media Videos

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CAREERS IN DIGITAL MEDIA – Bachelor Degree,Certification Course,NIIT,DMI,Web Analytics,Jobs

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