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Become A Manager Of Digital Media

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Working As A Manager Of Digital Media

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $76,000

    Average Salary

What Does A Manager Of Digital Media Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Manager Of Digital Media

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Average Length of Employment
Digital Director 2.7 years
Media Manager 2.7 years
New Media Manager 2.5 years
Top Careers Before Manager Of Digital Media
Internship 9.6%
Editor 4.2%
Top Careers After Manager Of Digital Media
Consultant 5.9%
Owner 5.1%
Founder 4.7%
Director 3.5%

Do you work as a Manager Of Digital Media?

Manager Of Digital Media Demographics

Gender

Male

49.2%

Female

41.4%

Unknown

9.4%
Ethnicity

White

59.6%

Hispanic or Latino

15.7%

Black or African American

11.1%

Asian

9.2%

Unknown

4.4%
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Foreign Languages Spoken

Spanish

51.7%

French

11.7%

Portuguese

8.3%

German

5.0%

Japanese

3.3%

Italian

3.3%

Swahili

1.7%

Chinese

1.7%

Romanian

1.7%

Dutch

1.7%

Russian

1.7%

Hindi

1.7%

Mandarin

1.7%

Arabic

1.7%

Cantonese

1.7%

Korean

1.7%
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Manager Of Digital Media Education

Schools

New York University

10.6%

DePaul University

6.8%

Pace University - New York

6.2%

University of Washington

5.6%

Full Sail University

5.6%

University of Texas at Austin

5.6%

Temple University

5.0%

University of California - Los Angeles

5.0%

Pennsylvania State University

5.0%

University of Southern California

5.0%

Columbia University

5.0%

Michigan State University

4.3%

Arizona State University

4.3%

San Francisco State University

3.7%

Ohio State University

3.7%

University of Colorado at Boulder

3.7%

University of Phoenix

3.7%

Florida International University

3.7%

University of Kansas

3.7%

Florida State University

3.7%
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Majors

Communication

19.6%

Business

15.8%

Marketing

12.8%

Photography

8.0%

Public Relations

5.6%

Graphic Design

5.2%

Journalism

3.6%

Political Science

3.6%

Management

3.3%

English

3.0%

Fine Arts

2.9%

Computer Science

2.9%

Digital Media

2.3%

Psychology

2.3%

Advertising

1.8%

Sociology

1.6%

Writing

1.5%

Project Management

1.4%

Finance

1.4%

Computer Applications

1.4%
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Degrees

Bachelors

60.5%

Masters

21.2%

Other

9.8%

Certificate

3.8%

Associate

3.7%

Doctorate

0.6%

Diploma

0.3%

License

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$76,000
View Detailed Salary Report
$46,000
Min 10%
$76,000
Median 50%
$76,000
Median 50%
$76,000
Median 50%
$76,000
Median 50%
$76,000
Median 50%
$76,000
Median 50%
$76,000
Median 50%
$125,000
Max 90%
Best Paying Company
Facebook
Highest Paying City
San Francisco, CA
Highest Paying State
Alaska
Avg Experience Level
2.3 years
How much does a Manager Of Digital Media make at top companies?
The national average salary for a Manager Of Digital Media in the United States is $76,091 per year or $37 per hour. Those in the bottom 10 percent make under $46,000 a year, and the top 10 percent make over $125,000.

Real Manager Of Digital Media Salaries

Job Title Company Location Start Date Salary
Digital Media Manager Facebook, Inc. Menlo Park, CA Jan 10, 2016 $173,700
Senior Manager, Digital Media Delivery Abbott Laboratories Park City, IL May 30, 2013 $170,000
SR. Manager, Digital Media Yahoo! Inc. Sunnyvale, CA Aug 27, 2015 $152,901 -
$165,000
Digital Media Manager Facebook, Inc. Menlo Park, CA Dec 12, 2016 $150,000
Digital Media Manager Facebook, Inc. Menlo Park, CA Jul 16, 2016 $139,650
Digital Media Manager Facebook, Inc. Menlo Park, CA Aug 28, 2015 $120,000
Digital Media Manager Facebook, Inc. Menlo Park, CA Feb 16, 2015 $120,000
SR. Manager, Digital Media NBA Properties Inc. New York, NY Aug 29, 2013 $115,000
Senior Manager-Digital Development & Social Media J. Crew Group, Inc. New York, NY May 28, 2015 $111,243
Digital Media Manager E Benjamin Moore & Co. Montvale, NJ Jul 18, 2011 $100,000
Analytics Manager, Digital Media Expedia, Inc. Bellevue, WA Mar 10, 2016 $98,000 -
$125,000
Project Manager, Digital Media 1105 Media Vienna, VA Jul 10, 2016 $92,477
Digital Media Manager Pacific Investment Management Company (Pimco) New York, NY May 02, 2011 $91,803
Manager, Digital Media Development The Christian Broadcasting Network, Inc. Virginia Beach, VA Jan 12, 2015 $82,500
Manager, Digital and Social Media, ADF North America ELC Management LLC New York, NY Jul 11, 2016 $82,000
SR. Marketing Manager, Digital & Social Media Achievers LLC San Francisco, CA Oct 01, 2014 $80,000
Manager, Digital Media Strategy The Christian Broadcasting Network, Inc. Virginia Beach, VA Jan 31, 2011 $77,000
Manager of Digital Media Design Learningmate Solutions, Inc. New York, NY Jan 09, 2016 $75,000
Manager Digital and Social Media The Great Atlantic & Pacific Tea Company, Inc. Montvale, NJ Sep 11, 2014 $73,100
Project Manager, Digital Media 1105 Media, Inc. Vienna, VA Oct 07, 2013 $67,558

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Top Skills for A Manager Of Digital Media

  1. Web Application
  2. Online
  3. Digital Strategy
You can check out examples of real life uses of top skills on resumes here:
  • Incorporated social media strategies into proposals and existing online products and units.
  • Developed digital strategy, maintained website and corrected problems to ensure optimum customer experience.
  • Manage content for over 15 bands across all digital platforms, including over 20 million Facebook fans and 375k twitter followers.
  • Increased site visits with redeveloped direct email marketing strategy.
  • Fulfilled difficult roles in audio and video production both independently and cooperatively on a daily basis.

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Top 10 Best States for Managers Of Digital Media

  1. New York
  2. Colorado
  3. New Jersey
  4. Virginia
  5. Rhode Island
  6. California
  7. Washington
  8. Delaware
  9. District of Columbia
  10. Pennsylvania
  • (2,370 jobs)
  • (672 jobs)
  • (866 jobs)
  • (824 jobs)
  • (126 jobs)
  • (5,556 jobs)
  • (1,134 jobs)
  • (60 jobs)
  • (293 jobs)
  • (751 jobs)

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