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Manager of digital media skills for your resume and career
Updated January 8, 2025
3 min read
Quoted experts
Davide , Ph.D. Bolchini Ph.D.,
Bradley Van Alstyne Ph.D.
Below we've compiled a list of the most critical manager of digital media skills. We ranked the top skills for managers of digital media based on the percentage of resumes they appeared on. For example, 23.0% of manager of digital media resumes contained digital marketing as a skill. Continue reading to find out what skills a manager of digital media needs to be successful in the workplace.
15 manager of digital media skills for your resume and career
1. Digital Marketing
Here's how managers of digital media use digital marketing:
- Developed processes to ensure efficient utilization of digital marketing assets by brand teams and agency partners.
- Translate business goals into digital marketing objectives and meet deadlines required by specific projects.
2. Google Analytics
Here's how managers of digital media use google analytics:
- Monitor and analyze web metrics, campaign traffic & engagement through Google Analytics & social media insights.
- Gathered and analyzed company s website traffic with Google Analytics.
3. Facebook
Here's how managers of digital media use facebook:
- Managed strategic partnerships for digital advertising initiatives including paid search & Facebook advertising.
- Maintained companies daily/weekly medical updates via Facebook.
4. Instagram
Here's how managers of digital media use instagram:
- Discovered new digital consumer engagement opportunities for the brand, including Foursquare, Tumblr, Instagram, and Twitter.
- Initiate company integration of Instagram mobile advertising campaigns.
5. Twitter
Here's how managers of digital media use twitter:
- Started the company's Twitter and LinkedIn accounts.
- Launched @lacoste Twitter account in 2008 and cultivated its growth to over 350,000 followers within 2 years.
6. SEM
Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.
Here's how managers of digital media use sem:
- Managed a $16MM CPG budget to support SEM, SEO and digital media campaign buying for North America.
- Created and launched the SEM program for the Coach Factory site resulting in sales 45% above plan.
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Here's how managers of digital media use kpis:
- Implemented product upgrades working with developers on website redesign and mobile design, creating highly engaging user experiences and increasing KPIs.
- Devised standard KPIs across all the business units for all digital assets to best assess the ROI for each marketing channel.
9. Media Management
Here's how managers of digital media use media management:
- Schedule, manage, and monitor social media platforms using media management platforms such as Hootsuite and Viralwoot.
- Developed internal media Management Architecture and database of video content.
10. Google Adwords
Here's how managers of digital media use google adwords:
- Trained sales representatives in Google AdWords Certification process, product knowledge and sales techniques.
- Executed search marketing for multiple clients via Google AdWords.
11. Web Content
Here's how managers of digital media use web content:
- Assembled and led a UX team consisting of UI Designer, Front-End Developer, and Web Content SEO Specialist.
- Design and maintain all web content, graphics contents, promotional videos, email blasts and email newsletter.
12. Media Planning
Media planning involves the process that goes into the identification, and execution of marketing plans, campaigns, and ads of audio, visual, and textual contents to maximize growth and sales via various media channels.
Here's how managers of digital media use media planning:
- Streamlined communication process between Advertising Agency and Marketing Department, including coordination of media planning and creative approval.
- Worked collaboratively with regional/local marketing management to identify marketing objectives and develop comprehensive media planning solutions/programs.
13. Project Management
Here's how managers of digital media use project management:
- Project management with focus on Job Recruitment Advertising, program development and front-end web development.
- Project management of Warner Bros & Telepictures properties, including:.
14. Campaign Performance
Here's how managers of digital media use campaign performance:
- Analyzed and reported on campaign performance with a focus on CPA goals and ROI with respect to LTV data.
- Used DFP to monitor inventory and campaign performance.
15. Marketing Campaigns
Here's how managers of digital media use marketing campaigns:
- Collaborate with department management and external resource partners to develop interactive marketing campaigns that align with Hurley's strategic objectives.
- Established tracking and reporting baselines; analyzed, segmented & cleaned marketing database to enable successful marketing campaigns activities.
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What skills help Managers Of Digital Media find jobs?
Tell us what job you are looking for, we’ll show you what skills employers want.
What skills stand out on manager of digital media resumes?
Davide , Ph.D. Bolchini Ph.D.
Professor and Chair, Director, Human-Computer Interaction Program, Indiana University
In my experience, our most successful MS HCI graduates (https://soic.iupui.edu/hcc/graduate/hci/masters/) take the time to put together a compelling online portfolio that showcases their project experience and skill set in action, as applied to specific research opportunities they had with faculty or projects they worked on during their UX internships in the industry. The personal brand of UX junior professional can be greatly enriched when the portfolio includes not only what the student has done, but why and what was the design rationale behind the process and the results, what was the larger context and goal of the project (especially in large collaborative projects), and what was the specific role and contribution of the student. The discussion about the portfolio of a candidate has become a key ingredient of the interview for UX jobs, besides other important activities such as UX design exercises or remote assignments.
What soft skills should all Managers of digital media possess?
Bradley Van Alstyne Ph.D.
Assistant Professor of Communications, Coordinator, Online Learning and Development, Chair of the Communications and Media Studies Department, Dominican University of California
Working well with others, time management, and the ability to teach and supervise others.
What hard/technical skills are most important for Managers of digital media?
Bradley Van Alstyne Ph.D.
Assistant Professor of Communications, Coordinator, Online Learning and Development, Chair of the Communications and Media Studies Department, Dominican University of California
Video (shooting and editing), audio applications that allow you to produce and edit sound, and social media literacy.
What manager of digital media skills would you recommend for someone trying to advance their career?
Matthew Lopresti
Associate professor of Philosophy and humanities, Hawaii Pacific University
Captains of industry are often asked about the traits they look for in new hires. Critical thinking is always a must, as well as excellent written and oral communication skills.
These are the core competencies of the discipline of philosophy. Top-notch communication abilities begin with a depth of ability to understand nuanced, complex details, and then turn around and clearly communicate these complex ideas in easily digestible bits of information. It is no coincidence that students who graduate with philosophy degrees repeatedly dominate graduate and law-school entrance exams like the GRE and LSAT; they are often the sharpest thinkers with the quickest minds
These are the core competencies of the discipline of philosophy. Top-notch communication abilities begin with a depth of ability to understand nuanced, complex details, and then turn around and clearly communicate these complex ideas in easily digestible bits of information. It is no coincidence that students who graduate with philosophy degrees repeatedly dominate graduate and law-school entrance exams like the GRE and LSAT; they are often the sharpest thinkers with the quickest minds
What type of skills will young Managers of digital media need?
Dr. Donald Siegel
Foundation Professor of Public Policy and Management and Director, Arizona State University
In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)
What technical skills for a manager of digital media stand out to employers?
Patrick Lindsay
Assistant Lecturer, Miami University
Most all employers expect full competency in creatively using technology for communications. By that I don't mean mobile devices or social media usgae. I mean a widespread working knowledge of technology tools (apps, software, etc). Employers are seeking those candidates who can convey thoughts, ideas, responses in a multi-faceted way. Basic competency in written correspondence is no longer enough. Employers want to see daily business communication not only contain demonstration of good writing (grammar, syntax, formatting) but also being able to create embedded images, video, and relevant web links to better communicate. And not just for a big fancy client presentation, but consistently in regular communication. Further, they want words supported by data; support words with numerical evidence. As such, advanced excel skills and real experience in data sources and extraction stand out to employers.
Similarly, they expect professional virtual audio-visual communication. It is not enough to just be on the Zoom call. The expectation is to be prepared, to be engaged, to be aware of the audio and video angles and backgrounds. To demonstrate active listening as well as enthusiastic, energetic, even animated talking. Body language and facial expression are even more enhanced in virtual communications.
If there was a positive outcome from being thrust into an academic world that was all virtual, it was the need to learn new technical skills, not only for classwork, but also for social interaction. This will not only be appreciated by employers, but for many, expected.
Similarly, they expect professional virtual audio-visual communication. It is not enough to just be on the Zoom call. The expectation is to be prepared, to be engaged, to be aware of the audio and video angles and backgrounds. To demonstrate active listening as well as enthusiastic, energetic, even animated talking. Body language and facial expression are even more enhanced in virtual communications.
If there was a positive outcome from being thrust into an academic world that was all virtual, it was the need to learn new technical skills, not only for classwork, but also for social interaction. This will not only be appreciated by employers, but for many, expected.
Do you want to know more?
Read more about what experts have to say about manager of digital mediaList of manager of digital media skills to add to your resume
The most important skills for a manager of digital media resume and required skills for a manager of digital media to have include:
- Digital Marketing
- Google Analytics
- SEM
- KPIs
- Social Platforms
- Media Management
- Google Adwords
- Web Content
- Media Planning
- Project Management
- Campaign Performance
- Marketing Campaigns
- A/B
- Digital Content
- PowerPoint
- Client Facing
- YouTube
- ROI
- B Testing
- Photoshop
- Digital Strategy
- PPC
- Graphic Design
- Business Objectives
- Social Media Marketing
- Digital Platforms
- Video Production
- WordPress
- Digital Channels
- Digital Campaigns
- Media Buying
- Social Media Management
- Content Creation
- Integrated Marketing
- Email Marketing
- Social Channels
- HTML
- CRM
- Brand Marketing
- Emerging Technologies
- Visualization
- Brand Awareness
- Search Engine Marketing
- Email Campaigns
- Content Marketing
Updated January 8, 2025
Updated January 8, 2025
8. Social Platforms
Social platforms refer to those areas where people interact digitally through internet access devices; they include sites or pages such as Twitter, Facebook, or Instagram. Users of these sites can easily share by sending and receiving media content through the sites.