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What is a manager of international marketing and how to become one

Updated January 8, 2025
4 min read
Quoted experts
Tobias Sellier,
Richard Tate

As a Manager of International Marketing, you will help in implementing strategic international marketing plans for your organization. An International Marketing Manager researches and develops pricing policies and recommends appropriate sales channels. As a Manager of International Marketing, you will control all communication between a company and its international customers. You will manage internal teams to craft promotional messages and work internationally to make sure marketing media gets to all customers.

You will be required to attend international conventions to promote the company's presence and focus on how trade show impact international marketing campaigns. You will also collaborate with international and national training departments to identify and implement new programs. You must know all international marketing regulations and procedures. You must have a bachelor's degree in business, marketing, or related area. You will need experience in marketing and business administration. As a Manager of International Marketing, you will make an average salary of $98,000.

What general advice would you give to a manager of international marketing?

Tobias SellierTobias Sellier LinkedIn profile

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.
ScoreManager Of International MarketingUS Average
Salary
7.6

Avg. Salary $99,600

Avg. Salary $59,228

Stability level
7.5

Growth rate 10%

Growth rate 0.3%

Diversity
3.1
Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 44.77%

male 55.23%

Age - 38
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38
Stress level
7.5

Stress level is high

7.1 - high

Complexity level
9.0

Complexity level is advanced

7 - challenging

Work life balance
3.5

Work life balance is poor

6.4 - fair

Manager of international marketing career paths

Key steps to become a manager of international marketing

  1. Explore manager of international marketing education requirements

    Most common manager of international marketing degrees

    Bachelor's

    71.0 %

    Master's

    21.3 %

    Associate

    3.7 %
  2. Start to develop specific manager of international marketing skills

    SkillsPercentages
    Digital Marketing10.03%
    Marketing Campaigns7.12%
    Project Management6.58%
    Product Development5.62%
    International Markets4.11%
  3. Complete relevant manager of international marketing training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New managers of international marketing learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a manager of international marketing based on U.S. Bureau of Labor Statistics data and data from real manager of international marketing resumes.
  4. Research manager of international marketing duties and responsibilities

    • Manage inventory of products in the UK warehouse.
    • Manage export department & work closely with engineering for new OEM product development for electronic audio cable & fiber optic applications.
    • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
    • Perform detail marketing program ROI analysis and generate final client reports.
  5. Prepare your manager of international marketing resume

    When your background is strong enough, you can start writing your manager of international marketing resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a manager of international marketing resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable manager of international marketing resume templates

    Build a professional manager of international marketing resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your manager of international marketing resume.
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    Manager Of International Marketing Resume
    Manager Of International Marketing Resume
    Manager Of International Marketing Resume
    Manager Of International Marketing Resume
    Manager Of International Marketing Resume
    Manager Of International Marketing Resume
    Manager Of International Marketing Resume
    Manager Of International Marketing Resume
  6. Apply for manager of international marketing jobs

    Now it's time to start searching for a manager of international marketing job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first manager of international marketing job

Colton Crump

Manager Of International Marketing

Leaving a small developer shop to delve into marketing, I embarked on a journey that led me to Overstock.com, now under the umbrella of Beyond, Inc. Initially starting as a coordinator, I steadily climbed the ranks within the promotions team, eventually landing the role of Senior Strategist. Eager for new challenges, I transitioned to the branding team, forging partnerships with HGTV, Facebook, Google, and others to explore performance marketing and alliances. Recognizing the need for broader horizons, I seized the opportunity to contribute to the expansion of Overstock's Canadian business, serving as a bridge between the International team and the Marketing department.

As the liaison, I spearheaded initiatives aimed at understanding the Canadian market, enhancing top-line growth, and refining marketing processes. Amidst Overstock's acquisition of Bed Bath and Beyond's rights, Canada stood at the forefront of rebranding efforts, culminating in the launch of a new website. Witnessing staggering year-over-year growth, sometimes reaching up to 8x-10x in sales, our primary focus pivoted towards ingraining ourselves within the Canadian landscape. Respecting the unique cultural nuances and preferences, our mission transcended mere marketing; it became about embodying the essence of Canada in our approach, striving not just to exist as another American entity but to genuinely connect with our Canadian audience on their terms.

Average manager of international marketing salary

The average manager of international marketing salary in the United States is $99,600 per year or $48 per hour. Manager of international marketing salaries range between $71,000 and $138,000 per year.

Average manager of international marketing salary
$99,600 Yearly
$47.88 hourly

What am I worth?

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How do managers of international marketing rate their job?

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Manager of international marketing reviews

profile
A zippia user wrote a review on Dec 2019
Pros

I worked professionally in 7 countries. I speak fluently 4 languages and speak well another 4. Moreover, I love Sales.

Cons

Politics, toxic work environment, having to work with real sob.


profile
A zippia user wrote a review on Dec 2019
Pros

The opportunity to be in touch with people from different countries since I speak 8 languages, and I am an Engineer.

Cons

Politics, bad organizational climate.


profile
A zippia user wrote a review on Aug 2019
Pros

B2B Communication and Building Relationships, Product\Strategy Development and Implementation, Solving Problems

Cons

Deal Negotiations


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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