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Manager of international marketing skills for your resume and career

Updated January 8, 2025
3 min read
Quoted experts
Dr. Sooho Lee,
Dr. Sooho Lee
Below we've compiled a list of the most critical manager of international marketing skills. We ranked the top skills for managers of international marketing based on the percentage of resumes they appeared on. For example, 10.0% of manager of international marketing resumes contained digital marketing as a skill. Continue reading to find out what skills a manager of international marketing needs to be successful in the workplace.

15 manager of international marketing skills for your resume and career

1. Digital Marketing

Here's how managers of international marketing use digital marketing:
  • Managed and developed digital marketing programs and promotions drive new leads to sales and reduce sales cycle time.
  • Direct the growth of B2C/B2B/Digital Marketing business working with Retail and Channel Partners.

2. Marketing Campaigns

Here's how managers of international marketing use marketing campaigns:
  • Created and executed strategic marketing campaigns and key public relations initiatives for international channels.
  • Created and implemented worldwide marketing campaigns for priority album release projects.

3. Project Management

Here's how managers of international marketing use project management:
  • Utilized self developed strategy workshops based on project management to identify over $17.5 million of new business
  • Increased project management efficiency and reduced redundancy in ad exposure in certain cities.

4. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how managers of international marketing use product development:
  • Led day-to-day international product development and provided international marketing leadership on $170MM business across portfolio of 25 brands.
  • Utilized market and product analysis for the total international market to develop strategies to focus international product development efforts.

5. International Markets

Here's how managers of international marketing use international markets:
  • Established a brand health tracker model for international markets to standardize key performance indicators from a consumer perspective.
  • Recommended and led the execution of relevant qualitative and quantitative brand and consumer research in key international markets.

6. Sales Strategies

Here's how managers of international marketing use sales strategies:
  • Planned and implemented marketing and sales strategies in 56 countries and traveled globally 74% of the year.
  • Worked closely with weaker markets to gain uptakes in revenue by revising marketing and sales strategies.

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7. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how managers of international marketing use market research:
  • Market research, market segmentation, strategic and competitive analysis, regulatory and economic analysis for private and shared satellite hub.
  • Perform extensive market research via customer surveys and primary and secondary marketing focus group research.

8. Integrated Marketing

Here's how managers of international marketing use integrated marketing:
  • Developed and led integrated marketing and loyalty campaigns, promotions and initiatives across Wyndham Hotel Group and Wyndham Rewards.
  • Develop integrated marketing strategies to support organizational goals and objectives to effectively position the company in front of end the user.

9. ROI

Here's how managers of international marketing use roi:
  • Conduct modeling and measurement activities to make informed spending decisions using simulation models, ROI assumptions, and trade-off analysis scenarios.
  • Managed entire go-to-market strategy including circulation planning, customer segmentation, retention, prospecting, merge/purge management, and ROI analysis.

10. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how managers of international marketing use crm:
  • Analyzed and enhanced customer experience and CRM, including segmentation, targeting, acquisition management, retention, and profitability.
  • Be functional lead in CRM, participating in end-to-end business process analysis/design and participating on cross-functional operations team.

11. Facebook

Here's how managers of international marketing use facebook:
  • Implemented standard operating procedures for restaurant communication via social media (Facebook and Twitter) and individual websites.
  • Conceptualized and lead the execution of social media promotions including live-tweeting on Twitter and managing Facebook Fan Page.

12. Brand Marketing

Here's how managers of international marketing use brand marketing:
  • Partnered with Revenue Management, e-commerce, US brand marketing, Brand Operations and loyalty departments to drive revenue growth.
  • Created and evaluated brand marketing collateral, PR, lead international brand team for marketing mix.

13. Sales Growth

Here's how managers of international marketing use sales growth:
  • Developed and implemented comprehensive KellyConnect (call center) product launch and distribution strategy that led to Canadian market sales growth.
  • Developed and implemented regional action plans to target sales growth by customer to actually win back lost sales.

14. SEO

Here's how managers of international marketing use seo:
  • Improved the SEO of both websites by analyzing current state, conducting research and reformatting the whole structure to improve ranking.
  • Worked closely with the online department on the implementation and execution of creative elements for affiliate campaigns, SEO and SEM.

15. Creative Assets

Here's how managers of international marketing use creative assets:
  • Share approved creative assets with 160 International partners, in a timely manner and customizes country specific assets upon request daily.
top-skills

What skills help Managers Of International Marketing find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on manager of international marketing resumes?

Dr. Sooho Lee

Director, Master of Public Administration (MPA) Program, Professor of Public Administration and Policy, University of West Georgia

The most important skills should be analytical, communication, strategic planning, and leadership skills.

What soft skills should all Managers of international marketing possess?

Dr. Sooho Lee

Director, Master of Public Administration (MPA) Program, Professor of Public Administration and Policy, University of West Georgia

Communication, networking, and interpersonal skills.

What hard/technical skills are most important for Managers of international marketing?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What manager of international marketing skills would you recommend for someone trying to advance their career?

Stephanie DellandeStephanie Dellande LinkedIn profile

Professor, Menlo College

Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.

What type of skills will young Managers of international marketing need?

Dr. Donald SiegelDr. Donald Siegel LinkedIn profile

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a manager of international marketing stand out to employers?

Ira Harris Ph.D.Ira Harris Ph.D. LinkedIn profile

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.
Do you want to know more?
Read more about what experts have to say about manager of international marketing

List of manager of international marketing skills to add to your resume

Manager of international marketing skills

The most important skills for a manager of international marketing resume and required skills for a manager of international marketing to have include:

  • Digital Marketing
  • Marketing Campaigns
  • Project Management
  • Product Development
  • International Markets
  • Sales Strategies
  • Market Research
  • Integrated Marketing
  • ROI
  • CRM
  • Facebook
  • Brand Marketing
  • Sales Growth
  • SEO
  • Creative Assets
  • International Business
  • YouTube
  • Channel Marketing
  • Press Releases
  • Brand Awareness
  • Apac
  • Global Markets
  • B Testing
  • Content Marketing
  • SEM
  • Product Line
  • Brand Development
  • Product Management
  • Latam
  • EMEA
  • KPI
  • UK
  • International Trade Shows
  • Marketing Mix
  • Market Trends
  • Product Portfolio
  • Business Development
  • EU
  • Sales Training
  • Asia-Pacific
  • Market Strategy
  • Email Campaigns
  • Brand Positioning
  • Market Analysis
  • Strategic Direction
  • International Sales
  • Americas

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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