What does a manager of international marketing do?
An international marketing manager is responsible for strategizing efficient marketing plans for global promotions and advertising campaigns. International marketing managers conduct data and statistical analysis by analyzing global trends to identify opportunities that would generate resources and attract more potential clients. They also manage multiple business channels and organize business and sales transactions internationally. An international marketing manager must have excellent communication and leadership skills, especially in developing methods to establish brand awareness and improve the company's image in the global markets.
Manager of international marketing responsibilities
Here are examples of responsibilities from real manager of international marketing resumes:
- Manage inventory of products in the UK warehouse.
- Manage export department & work closely with engineering for new OEM product development for electronic audio cable & fiber optic applications.
- Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
- Perform detail marketing program ROI analysis and generate final client reports.
- Oversee all major contracts with vendors supporting domestic and international OEM customer base.
- Start Caribbean operations, headquartered in Puerto Rico, to access Caribbean markets.
- Identify and vet suppliers; negotiate specifications and contracts; and arrange order scheduling; inland and international logistics.
- Integrate merger partners and negotiate international manufacturing projects, development of project teams overseas for manufacturing, logistics and services.
- Preside over the Asian, EMEA, and Americas markets to drive bulk drug sales.
- Direct in-house and external agency partners in day-to-day aspects of SEM and display advertising campaign management.
Manager of international marketing skills and personality traits
We calculated that 10% of Managers Of International Marketing are proficient in Digital Marketing, Marketing Campaigns, and Project Management. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Managers Of International Marketing that have these skills listed on their resume here:
- Digital Marketing, 10%
Managed and developed digital marketing programs and promotions drive new leads to sales and reduce sales cycle time.
- Marketing Campaigns, 7%
Created and executed strategic marketing campaigns and key public relations initiatives for international channels.
- Project Management, 7%
Utilized self developed strategy workshops based on project management to identify over $17.5 million of new business
- Product Development, 6%
Led day-to-day international product development and provided international marketing leadership on $170MM business across portfolio of 25 brands.
- International Markets, 4%
Established a brand health tracker model for international markets to standardize key performance indicators from a consumer perspective.
- Sales Strategies, 4%
Planned and implemented marketing and sales strategies in 56 countries and traveled globally 74% of the year.
Most managers of international marketing use their skills in "digital marketing," "marketing campaigns," and "project management" to do their jobs. You can find more detail on essential manager of international marketing responsibilities here:
Analytical skills. One of the key soft skills for a manager of international marketing to have is analytical skills. You can see how this relates to what managers of international marketing do because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a manager of international marketing resume shows how managers of international marketing use analytical skills: "analyzed and set pricing based on value propositions and competitive research for all product lines. "
Communication skills. Many manager of international marketing duties rely on communication skills. "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process," so a manager of international marketing will need this skill often in their role. This resume example is just one of many ways manager of international marketing responsibilities rely on communication skills: "managed and developed all marketing communications programs to grow international business that resulted in 20% increase in 1997. "
Creativity. This is an important skill for managers of international marketing to perform their duties. For an example of how manager of international marketing responsibilities depend on this skill, consider that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a manager of international marketing: "steered product-to-market timeline as liaison between marketing, product development, research & development, packaging, and creative departments. ".
Interpersonal skills. manager of international marketing responsibilities often require "interpersonal skills." The duties that rely on this skill are shown by the fact that "managers must deal with a range of people in different roles, both inside and outside the organization." This resume example shows what managers of international marketing do with interpersonal skills on a typical day: "used interpersonal skills to manage relationships with both international regional representatives and internal stakeholders involved in product development and launch. "
Organizational skills. Another common skill required for manager of international marketing responsibilities is "organizational skills." This skill comes up in the duties of managers of international marketing all the time, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." An excerpt from a real manager of international marketing resume shows how this skill is central to what a manager of international marketing does: "instructed full-time and executive mba courses in international marketing, global strategic marketing, organizational behavior and international management. "
The three companies that hire the most manager of international marketings are:
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Compare different managers of international marketing
Manager of international marketing vs. Marketing manager/project manager
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
While similarities exist, there are also some differences between managers of international marketing and marketing manager/project manager. For instance, manager of international marketing responsibilities require skills such as "international markets," "sales strategies," "sales growth," and "creative assets." Whereas a marketing manager/project manager is skilled in "powerpoint," "email marketing," "project scope," and "strong project management." This is part of what separates the two careers.
Marketing manager/project managers earn the highest salaries when working in the technology industry, with an average yearly salary of $95,863. On the other hand, managers of international marketing are paid more in the technology industry with an average salary of $96,879.The education levels that marketing manager/project managers earn slightly differ from managers of international marketing. In particular, marketing manager/project managers are 6.2% less likely to graduate with a Master's Degree than a manager of international marketing. Additionally, they're 1.4% less likely to earn a Doctoral Degree.Manager of international marketing vs. Marketing and operations manager
A marketing and operations manager handles the marketing program and campaigns of an organization. Marketing and operations managers plan and create production process management, data and analytics, brand compliance, and technology infrastructure. They oversee both the marketing and positioning of the product or brand they sell. It is their duty to establish promotions with advertising managers. Skills they need to develop include good motivational skills, customer service, and relation awareness, strong negotiation skills, and exceptional communication skills.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that manager of international marketing responsibilities requires skills like "international markets," "sales strategies," "r," and "sales growth." But a marketing and operations manager might use other skills in their typical duties, such as, "salesforce," "lead management," "email marketing," and "kpis."
Marketing and operations managers may earn a lower salary than managers of international marketing, but marketing and operations managers earn the most pay in the professional industry with an average salary of $96,074. On the other hand, managers of international marketing receive higher pay in the technology industry, where they earn an average salary of $96,879.In general, marketing and operations managers achieve lower levels of education than managers of international marketing. They're 8.6% less likely to obtain a Master's Degree while being 1.4% less likely to earn a Doctoral Degree.Manager of international marketing vs. Brand manager
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from manager of international marketing resumes include skills like "international markets," "crm," "creative assets," and "international business," whereas a brand manager is more likely to list skills in "brand management," "customer service," "powerpoint," and "consumer insights. "
Brand managers earn the best pay in the manufacturing industry, where they command an average salary of $99,130. Managers of international marketing earn the highest pay from the technology industry, with an average salary of $96,879.When it comes to education, brand managers tend to earn similar degree levels compared to managers of international marketing. In fact, they're 4.6% less likely to earn a Master's Degree, and 1.5% less likely to graduate with a Doctoral Degree.Manager of international marketing vs. Marketing program manager
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
Types of manager of international marketing
Updated January 8, 2025
