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Become A Manager Of Special Events

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Working As A Manager Of Special Events

  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Thinking Creatively
  • Getting Information
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $70,000

    Average Salary

What Does A Manager Of Special Events Do

Public relations managers plan and direct the creation of material that will maintain or enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.

Duties

Public relations managers typically do the following:

  • Write press releases and prepare information for the media
  • Identify main client groups and audiences and determine the best way to reach them
  • Designate an appropriate spokesperson or information source for media inquiries
  • Help clients communicate effectively with the public
  • Develop their organization's or client’s corporate image and identity
  • Assist and inform an organization’s executives and spokespeople
  • Devise advertising and promotion programs
  • Assign, supervise, and review the activities of staff

Fundraising managers typically do the following:

  • Manage progress towards achieving an organization’s fundraising goals
  • Develop and carry out fundraising strategies
  • Identify and contact potential donors
  • Create and plan different events that can generate donations
  • Meet face-to-face with highly important donors
  • Apply for grants
  • Assign, supervise, and review the activities of staff

Public relations managers review press releases and sponsor corporate events to help maintain and improve the image of their organization or client.

Public relations managers help to clarify their organization’s point of view to its main audience through media releases and interviews. They observe social, economic, and political trends that might ultimately affect their organization, and they recommend ways to enhance the firm's image based on those trends. For example, in response to a growing concern about the environment, the public relations manager for an oil company may create a campaign to publicize its efforts to develop cleaner fuels.

In large organizations, public relations managers often supervise a staff of public relations specialists. They also work with advertising, promotions, and marketing managers to ensure that advertising campaigns are compatible with the image the company or client is trying to portray. For example, if a firm decides to emphasize its appeal to a certain group, such as young people, the public relations manager needs to make sure that current advertisements are well received by that group.

In addition, public relations managers may handle internal communications, such as company newsletters, and may help financial managers produce an organization’s reports. They may also draft speeches, arrange interviews, and maintain other forms of public contact to help the organization’s top executives.

Public relations managers must be able to work well with many types of specialists to report the facts accurately. In some cases, the information they write has legal consequences. As a result, they must work with the company's or client's lawyers to be sure that the information they release is both legally accurate and clear to the public.

Fundraising managers oversee campaigns and events intended to bring in donations for their organization. Many organizations that employ fundraisers rely heavily on the donations they gather in order to run their operations.

Fundraising managers usually decide which fundraising techniques are necessary in a certain situation. Common techniques may include annual campaigns, capital campaigns, planned giving, or major gifts. In addition, social media has created a new avenue for fundraising managers to connect with more potential donors and to spread their organization’s message.

Those who work on annual campaigns focus heavily on contacting donors who have given in the past, and request that they give again. Finding new contacts for future donations is also a component of a successful annual campaign.

Capital campaigns are different; they are generally used to raise money over a shorter time period and for a specific project, such as the construction of a new building at a university.

Fundraisers who spend most of their time on planned giving must have specialized training in taxes regarding gifts of stocks, bonds, charitable annuities, and real estate bequests in a will. Major gifts are a feature of many different campaigns and are generally requested in person given the large value of the potential donation.

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How To Become A Manager Of Special Events

Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.

Education

For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.

Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.

Licenses, Certifications, and Registrations

Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.

The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.

The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.

Work Experience in a Related Occupation

Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.

Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.

Important Qualities

Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.

Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.

Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.

Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.

Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.

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Manager Of Special Events Career Paths

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Help others decide if this is a good career for them

Average Length of Employment
Director Of Events 2.9 years
Event Manager 2.6 years
Events Associate 1.6 years
Top Careers Before Manager Of Special Events
Internship 7.3%
Manager 6.2%
Server 3.5%
Top Careers After Manager Of Special Events
Manager 6.5%
Consultant 4.7%
Director 4.1%
Owner 3.6%

Do you work as a Manager Of Special Events?

Average Yearly Salary
$70,000
Show Salaries
$38,000
Min 10%
$70,000
Median 50%
$70,000
Median 50%
$70,000
Median 50%
$70,000
Median 50%
$70,000
Median 50%
$70,000
Median 50%
$70,000
Median 50%
$131,000
Max 90%
Best Paying Company
Luxottica
Highest Paying City
Washington, DC
Highest Paying State
District of Columbia
Avg Experience Level
3.0 years
How much does a Manager Of Special Events make at top companies?
The national average salary for a Manager Of Special Events in the United States is $71,052 per year or $34 per hour. Those in the bottom 10 percent make under $38,000 a year, and the top 10 percent make over $131,000.

Real Manager Of Special Events Salaries

Job Title Company Location Start Date Salary
Head of Event-Driven and Special Situations Bluemar Capital Management, LLC New York, NY May 11, 2015 $220,813
Head of Event Driven and Special Situations Bluemar Capital Management, LLC New York, NY Oct 01, 2015 $200,000
Head of Event Driven and Special Situations Bluemar Capital Management, LLC New York, NY Mar 16, 2016 $200,000
Specialized Analystics Manager Citimortgage, Inc. Stamford, CT Aug 18, 2011 $141,300
Manager--Special Access Forecasting & Demand Assurance National Exchange Carrier Association, Inc. NJ Sep 20, 2015 $105,600
Manager, Scholarships & Special Events Nova Southeastern University Fort Lauderdale, FL Mar 22, 2013 $103,646
Manager, Scholarships & Special Events Nova Southeastern University Fort Lauderdale, FL Oct 06, 2012 $103,646
Manager-Special Access Forecasting and Demand Assurance National Exchange Carrier Association, Inc. NJ Jun 11, 2015 $98,600
Manager-Special Access Forecasting & Demand Assu National Exchange Carrier Association Inc. NJ Sep 20, 2012 $96,800
Manager, Scholarships and Special Events Nova Southeastern University Fort Lauderdale, FL Sep 27, 2010 $88,358
Special Events Manager Calvin Klein Inc. New York, NY Jan 26, 2015 $85,000
SR. Manager of Publicity and Special Events Saks Fifth Avenue New York, NY Nov 08, 2010 $85,000
Olympic Special Events Manager ESPN Productions, Inc. New York, NY Mar 01, 2010 $72,218
Olympics Special Events Manager ESPN Productions, Inc. New York, NY Nov 01, 2009 $72,150
Head of Special Events Events Unlimited Inc. New York, NY Dec 15, 2013 $70,000
Curator & Special Events Manager Sue Chan LLC New York, NY Mar 21, 2016 $52,000
Special Events Manager Asian Community Development Corporation Boston, MA Sep 01, 2011 $50,000
Special Events Manager French Institute Alliance Francaise New York, NY Oct 01, 2012 $50,000
Special Events Manager American Cancer Society, Eastern Division, Inc. NY Oct 01, 2011 $48,000
Special Events Manager Abts Convention Services Inc. North Bay Village, FL Feb 23, 2015 $45,000
Special Events Manager Gaylord Palms Resort & Convention Center Kissimmee, FL May 01, 2012 $44,712
Special Events Manager Marriott International, Inc. Kissimmee, FL Oct 02, 2012 $44,712
Special Event Manager Capital Hilton Washington, DC Aug 02, 2009 $44,557
Special Events Manager Gaylord Palms Resort & Convention Center Kissimmee, FL May 01, 2012 $44,000

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Top Skills for A Manager Of Special Events

  1. Special Events
  2. Customer Service
  3. Private Parties
You can check out examples of real life uses of top skills on resumes here:
  • Tracked special events from conception through logistical planning and special interest group participation.
  • Provided exceptional customer service to campaign participants at every stage of the campaign
  • Set up, manage, and tear down specialty events such as weddings and private parties at private venue.
  • Chaired special initiative committees to include developing goals and objectives, facilitating committee meetings, and executing successful outcomes.
  • Initiated and fostered new vendor relationships and ensured all details were clearly & effectively communicated.

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Top 10 Best States for Managers Of Special Events

  1. District of Columbia
  2. New York
  3. Michigan
  4. New Jersey
  5. Colorado
  6. Pennsylvania
  7. Virginia
  8. Rhode Island
  9. California
  10. Massachusetts
  • (42 jobs)
  • (162 jobs)
  • (137 jobs)
  • (70 jobs)
  • (83 jobs)
  • (100 jobs)
  • (70 jobs)
  • (5 jobs)
  • (1,148 jobs)
  • (96 jobs)

Manager Of Special Events Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 3,986 Manager Of Special Events resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Manager Of Special Events Resume

View Resume Examples

Manager Of Special Events Demographics

Gender

Female

64.1%

Male

27.7%

Unknown

8.2%
Ethnicity

White

62.0%

Hispanic or Latino

15.7%

Black or African American

11.8%

Asian

6.8%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

48.5%

French

12.3%

German

6.4%

Italian

5.4%

Chinese

4.4%

Mandarin

3.4%

Russian

3.4%

Portuguese

3.4%

Cantonese

2.9%

Japanese

2.9%

Korean

1.0%

Georgian

1.0%

Tagalog

1.0%

Croatian

1.0%

Vietnamese

0.5%

Gujarati

0.5%

Danish

0.5%

Indonesian

0.5%

Ukrainian

0.5%

Malay

0.5%
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Manager Of Special Events Education

Schools

New York University

9.7%

University of Phoenix

8.8%

University of Nevada - Las Vegas

6.9%

Johnson & Wales University

6.7%

San Jose State University

5.5%

Northeastern University

5.5%

Arizona State University

5.0%

University of Texas at Austin

4.8%

University of Florida

4.8%

George Washington University

4.5%

Florida State University

4.5%

University of Houston

4.0%

University of Maryland - College Park

3.8%

Temple University

3.8%

University of California - Los Angeles

3.8%

University of Delaware

3.8%

Boston University

3.8%

Ohio State University

3.6%

Texas A&M University

3.6%

Michigan State University

3.3%
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Majors

Business

22.3%

Communication

12.9%

Marketing

8.7%

Hospitality Management

6.9%

Public Relations

5.7%

Psychology

5.1%

Management

4.8%

English

3.9%

Political Science

3.9%

Kinesiology

2.8%

Fine Arts

2.7%

Health Care Administration

2.7%

Journalism

2.7%

Sociology

2.6%

Liberal Arts

2.4%

Criminal Justice

2.3%

Education

2.2%

Theatre

2.0%

Accounting

1.7%

History

1.6%
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Degrees

Bachelors

56.0%

Other

17.0%

Masters

15.8%

Associate

5.2%

Certificate

3.9%

Doctorate

1.1%

Diploma

0.6%

License

0.4%
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