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PERSONALIZED JOBS

Become A Manager/Partner

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Working As A Manager/Partner

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $97,713

    Average Salary

What Does A Manager/Partner Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Manager/Partner

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Manager/Partner jobs

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Manager/Partner Career Paths

Manager/Partner
Senior Account Manager Regional Sales Director
Director Of Enterprise Sales
12 Yearsyrs
Business Developer Business Development Manager
Director Of Sales
10 Yearsyrs
Business Development Manager Director Of Sales
Director Of Sales, Americas
13 Yearsyrs
Senior Project Manager Business Developer
Director, Strategic Accounts
13 Yearsyrs
Business Consultant Regional Accounts Manager
Enterprise Account Manager
9 Yearsyrs
Marketing Director Director Of Sales And Marketing
General Manager
7 Yearsyrs
Sales Consultant Sales Manager
General Sales Manager
8 Yearsyrs
Business Development Manager Senior Account Manager
Marketing Director
7 Yearsyrs
Senior Manager Marketing Consultant
Marketing Manager
6 Yearsyrs
Sales Consultant Regional Sales Manager
National Account Manager
8 Yearsyrs
Regional Manager Regional Sales Manager
National Accounts Sales Manager
9 Yearsyrs
Senior Manager Controller
Operations Manager
7 Yearsyrs
Director Of Sales Vice President & General Manager
President And General Manager
10 Yearsyrs
Regional Manager Regional Sales Director
Sales Vice President
9 Yearsyrs
Marketing Consultant Sales And Marketing Manager
Senior Sales Manager
7 Yearsyrs
Marketing Director Director Of Sales
Senior Vice President, Sales
14 Yearsyrs
Senior Account Manager Account Executive
Strategic Accounts Manager
9 Yearsyrs
Business Developer Vice President, Business Development
Vice President & General Manager
12 Yearsyrs
Senior Project Manager Vice President, Business Development
Vice President & Sales Manager
9 Yearsyrs
Director Of Sales Director Of Sales And Operations
Vice President Of Sales & Operations
12 Yearsyrs
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Average Length of Employment
Owner/Manager 6.7 years
Owner 5.8 years
Business Owner 5.8 years
Co-Owner/Partner 5.7 years
Director/Manager 4.8 years
Regional Manager 4.1 years
Entrepreneur 4.1 years
Manager/Partner 4.0 years
Partner-Director 3.8 years
Marketing Manager 3.1 years
Marketing Director 3.1 years
Head Of Sales 3.0 years
Manager, Strategy 2.5 years
Top Employers Before
Manager 9.4%
Internship 4.1%
Owner 3.4%
Top Employers After
Owner 8.2%
Manager 6.5%
Consultant 5.1%

Manager/Partner Demographics

Gender

Male

60.1%

Female

38.0%

Unknown

2.0%
Ethnicity

White

78.0%

Hispanic or Latino

10.3%

Asian

8.6%

Unknown

2.2%

Black or African American

0.8%
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Languages Spoken

Spanish

42.7%

French

11.5%

Mandarin

5.0%

German

5.0%

Arabic

5.0%

Italian

4.6%

Chinese

4.6%

Portuguese

4.1%

Russian

3.7%

Japanese

2.8%

Cantonese

1.8%

Korean

1.4%

Hebrew

1.4%

Swahili

0.9%

Dutch

0.9%

Gujarati

0.9%

Hindi

0.9%

Carrier

0.9%

Czech

0.9%

Polish

0.9%
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Manager/Partner Education

Schools

University of Phoenix

11.0%

New York University

8.9%

George Washington University

6.0%

University of Washington

5.7%

University of Texas at Austin

5.3%

University of Arizona

5.3%

Villanova University

5.0%

University of Florida

5.0%

Arizona State University

4.6%

Michigan State University

4.3%

Temple University

4.3%

Georgia State University

4.3%

Syracuse University

3.9%

Texas A&M University

3.9%

University of Michigan - Ann Arbor

3.9%

University of Houston

3.9%

Colorado State University

3.9%

University of Pennsylvania

3.6%

San Diego State University

3.6%

DePaul University

3.6%
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Majors

Business

34.0%

Marketing

9.1%

Communication

6.7%

Management

6.3%

Finance

6.0%

Accounting

4.9%

Computer Science

3.6%

Psychology

3.6%

Political Science

3.3%

Education

2.8%

Project Management

2.7%

Law

2.6%

Economics

2.4%

English

2.3%

Electrical Engineering

1.9%

Journalism

1.7%

Public Relations

1.7%

Liberal Arts

1.5%

Graphic Design

1.5%

Kinesiology

1.4%
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Degrees

Bachelors

44.3%

Masters

23.0%

Other

20.6%

Associate

4.8%

Certificate

3.3%

Doctorate

2.6%

License

0.8%

Diploma

0.6%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Manager/Partner Salaries

Job Title Company Location Start Date Salary
Ecosystems Partner Manager Facebook, Inc. Menlo Park, CA Nov 14, 2016 $225,000
Manager, Partner Engineering Facebook, Inc. Menlo Park, CA Jun 17, 2016 $204,948 -
$224,948
Manager, Partnerships Strategy Google Inc. San Bruno, CA Apr 21, 2014 $180,000
Partnerships Strategy Manager Google Inc. San Bruno, CA Nov 19, 2015 $180,000
Partner Manager Google Inc. Mountain View, CA Nov 22, 2016 $175,000
Partner Manager Google Inc. Mountain View, CA Nov 17, 2016 $175,000
Strategic Partner Manager Facebook, Inc. Menlo Park, CA Jul 06, 2016 $166,558 -
$186,558
Strategic Partner Manager Google Inc. New York, NY Aug 12, 2015 $163,265
Partner Manager Google Inc. Mountain View, CA Sep 11, 2014 $160,700
Strategic Partner Manager Google Inc. Mountain View, CA Dec 08, 2016 $160,000
Strategic Partner Manager Google Inc. New York, NY Aug 07, 2016 $158,968
Strategic Partner Manager Facebook, Inc. Menlo Park, CA Mar 19, 2016 $157,134
Strategic Partner Manager Google Inc. New York, NY Sep 09, 2015 $140,000
Strategic Partner Manager Google Inc. New York, NY May 12, 2014 $140,000
Strategic Partnerships Manager Wealthfront Inc. Palo Alto, CA Sep 28, 2015 $140,000 -
$150,000
Partner Manager Google Inc. Mountain View, CA Apr 18, 2016 $140,000
Partner Manager Apple Inc. Coral Gables, FL Aug 18, 2015 $140,000 -
$160,000
Manager, Partner Relations Paypal, Inc. San Jose, CA Aug 07, 2016 $139,766
Strategic Partner Manager Google Inc. Mountain View, CA Oct 01, 2014 $138,480
Partnership Manager Mythics, Inc. Virginia Beach, VA Sep 26, 2016 $113,000
Partnership Manager Acxiom Corporation San Francisco, CA Aug 24, 2016 $110,989 -
$145,642
Manager, Corporate and Foundation Partnerships United States Association for Unhcr Washington, DC Aug 01, 2016 $110,000
Manager, Ecommerce Strategic Partnerships Pepsico, Inc. New York, NY Sep 01, 2015 $107,245 -
$149,300
Manager, Global Partnerships-Mobile & Comms Yahoo! Inc. Sunnyvale, CA Nov 03, 2014 $106,584 -
$184,100
Enterprise Partner Manager Google Inc. Mountain View, CA Jul 28, 2014 $105,000
Partnership Manager-Mandarin Coursera, Inc. Mountain View, CA Dec 15, 2014 $105,000

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Top Skills for A Manager/Partner

PartnerProgramFinancialStatementsCustomerServiceStrategicPartnershipsPayrollOnlineBusinessDevelopmentAdditionalBusinessPlanEmailDailyOperationsProjectManagementHumanResourcesRealEstateNewPartnersPCustomerSatisfactionCRMContractNegotiationsInternet

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Top Manager/Partner Skills

  1. Partner Program
  2. Financial Statements
  3. Customer Service
You can check out examples of real life uses of top skills on resumes here:
  • Created and provided oversight of Partner Program authorization and compliance and quality assurance processes.
  • Contributed to investment making decisions for Private Equity portfolios by analyzing and interpreting financial statements
  • Perform marketing (outside and office) for medical & legal photocopying, reproduction, customer service and collection.
  • Directed company's business development efforts, including strategic partnerships, product marketing, and corporate development.
  • Monitored payroll and expenses, and performed all accounting procedures for the Accountant's quarterly review.

Top Manager/Partner Employers

Manager/Partner Videos

Civil Engineer Career Information : Civil Engineer Salary

A Day in the Life - HR Manager

Career Advice on becoming a Partner - Dispute Resolution by John B (Full Version)

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