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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
Average Length of Employment
Top Careers Before Manager/Partner
Top Careers After Manager/Partner
Hispanic or Latino10.3%
Black or African American0.8%
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University of Phoenix11.0%
New York University8.9%
George Washington University6.0%
University of Washington5.7%
University of Texas at Austin5.3%
University of Arizona5.3%
University of Florida5.0%
Arizona State University4.6%
Michigan State University4.3%
Georgia State University4.3%
Texas A&M University3.9%
University of Michigan - Ann Arbor3.9%
University of Houston3.9%
Colorado State University3.9%
University of Pennsylvania3.6%
San Diego State University3.6%
Unfortunately we don’t have enough data for this section.
|Job Title||Company||Location||Start Date||Salary|
|Ecosystems Partner Manager||Facebook, Inc.||Menlo Park, CA||Nov 14, 2016||$225,000|
|Manager, Partner Engineering||Facebook, Inc.||Menlo Park, CA||Jun 17, 2016||$204,948 -
|Program Manager-Partner Services||The Boston Consulting Group, Inc.||New York, NY||Sep 11, 2015||$190,000 -
|Manager, Partnerships Strategy||Google Inc.||San Bruno, CA||Apr 21, 2014||$180,000|
|Partnerships Strategy Manager||Google Inc.||San Bruno, CA||Nov 19, 2015||$180,000|
|Technology Innovation MGR., Strategic Partnerships||Winnovation, Inc.||San Jose, CA||Aug 25, 2014||$177,000|
|Partner Manager||Google Inc.||Mountain View, CA||Nov 17, 2016||$175,000|
|Partner Manager||Google Inc.||Mountain View, CA||Nov 22, 2016||$175,000|
|Program Manager-Partner Services||The Boston Consulting Group, Inc.||Boston, MA||Sep 14, 2015||$170,000 -
|Strategic Partner Manager||Facebook, Inc.||Menlo Park, CA||Jul 06, 2016||$166,558 -
|Strategic Partner Manager||Google Inc.||New York, NY||Aug 12, 2015||$163,265|
|Partner Manager||Google Inc.||Mountain View, CA||Sep 11, 2014||$160,700|
|Strategic Partner Manager||Google Inc.||Mountain View, CA||Dec 08, 2016||$160,000|
|Manager, Technology Partner Programs||Actividentity Corporation (Formerly Actividentity||Fremont, CA||Dec 27, 2014||$141,303|
|Strategic Partnerships Manager||Wealthfront Inc.||Palo Alto, CA||Sep 28, 2015||$140,000 -
|Senior Manager, Partner Success||Appdirect, Inc.||San Francisco, CA||May 12, 2016||$140,000|
|Partner Manager||Apple Inc.||Coral Gables, FL||Aug 18, 2015||$140,000 -
|Strategic Partner Manager||Google Inc.||New York, NY||May 12, 2014||$140,000|
|Strategic Partner Manager||Google Inc.||New York, NY||Sep 09, 2015||$140,000|
|Partner Manager||Google Inc.||Mountain View, CA||Apr 18, 2016||$140,000|
|Manager, Partner Relations||Paypal, Inc.||San Jose, CA||Aug 07, 2016||$139,766|
|Partnership Manager||Mythics, Inc.||Virginia Beach, VA||Sep 26, 2016||$113,000|
|Partner Community Manager (Partner/Channel Marketi||Microsoft Corporation||Bellevue, WA||Jan 24, 2014||$112,172|
|Partner Community Manager (Partner/Channel Marketi||Microsoft Corporation||Redmond, WA||Jan 24, 2014||$112,172|
|Partnership Manager||Acxiom Corporation||San Francisco, CA||Aug 24, 2016||$110,989 -
|SR. Manager, Partner Analytics (US Loyalty)||American Express Travel Related Services Company, Inc.||New York, NY||May 11, 2015||$110,000|
|Manager, Corporate and Foundation Partnerships||United States Association for Unhcr||Washington, DC||Aug 01, 2016||$110,000|
|Manager, Ecommerce Strategic Partnerships||Pepsico, Inc.||New York, NY||Sep 01, 2015||$107,245 -
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