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Become A Manager, Product And Applications

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Working As A Manager, Product And Applications

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $107,000

    Average Salary

What Does A Manager, Product And Applications Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Manager, Product And Applications

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Average Length of Employment
Product Director 3.4 years
Product Manager 3.3 years
Top Careers Before Manager, Product And Applications
Consultant 6.6%
Engineer 2.9%
Top Careers After Manager, Product And Applications
Consultant 10.8%

Do you work as a Manager, Product And Applications?

Average Yearly Salary
$107,000
View Detailed Salary Report
$73,000
Min 10%
$107,000
Median 50%
$107,000
Median 50%
$107,000
Median 50%
$107,000
Median 50%
$107,000
Median 50%
$107,000
Median 50%
$107,000
Median 50%
$156,000
Max 90%
Best Paying Company
Facebook
Highest Paying City
Menlo Park, CA
Highest Paying State
Washington
Avg Experience Level
3.4 years
How much does a Manager, Product And Applications make at top companies?
The national average salary for a Manager, Product And Applications in the United States is $107,215 per year or $52 per hour. Those in the bottom 10 percent make under $73,000 a year, and the top 10 percent make over $156,000.

Real Manager, Product And Applications Salaries

Job Title Company Location Start Date Salary
Application Product Manager Facebook, Inc. Menlo Park, CA Dec 12, 2016 $180,000
Application Product Manager Facebook, Inc. Menlo Park, CA Apr 07, 2016 $179,991
Application Product Manager Facebook, Inc. Menlo Park, CA Jun 27, 2016 $170,000
Product Applications Manager (Reliability Engineering/Functi Xilinx, Inc. San Jose, CA Oct 09, 2016 $170,000
Application Product Manager, BI Facebook, Inc. Menlo Park, CA Feb 16, 2015 $167,000
Applications Product Manager, BI Facebook, Inc. Menlo Park, CA Oct 02, 2016 $167,000 -
$187,000
Manager, Product Applications Broadcom Corporation San Jose, CA Feb 25, 2016 $165,000
Application Product Manager Facebook, Inc. Menlo Park, CA Jan 14, 2016 $163,628 -
$183,628
Application Product Manager Facebook, Inc. Menlo Park, CA Jun 27, 2016 $158,600
Applications Manager, Smart Power Products Atmel Corporation San Jose, CA Jan 23, 2013 $137,178
Product Manager, Applications Bloomberg, LP New York, NY Dec 15, 2014 $135,000
Product Manager Applications Skype, Inc. Brisbane, CA Oct 01, 2010 $130,000
Product Manager Applications Skype, Inc. Palo Alto, CA Dec 06, 2010 $130,000
Product Manager Applications Skype, Inc. Palo Alto, CA Dec 14, 2010 $130,000
Application Product Manager Facebook, Inc. Menlo Park, CA Jun 27, 2016 $125,000
Application Product Manager, Supply Chain Operations Facebook, Inc. Menlo Park, CA Nov 08, 2016 $117,600
Application Product Manager, Supply Chain Operations Facebook, Inc. Menlo Park, CA May 19, 2016 $117,600 -
$119,205
Product Application Manager-Smarttools GE Capital Corporation Scottsdale, AZ Aug 27, 2012 $115,000 -
$125,000
Product Manager-Cloud Applications Risk Management Solutions, Inc. Newark, CA Oct 28, 2014 $111,696
Product Manager, Specialty & Application Products Avery Dennison Corporation Mentor, OH Jan 01, 2011 $105,000
Applications Product Manager Space Exporation Technologies Corp. Hawthorne, CA Sep 24, 2016 $96,824 -
$143,119

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Top Skills for A Manager, Product And Applications

  1. New Product Development
  2. Project Management
  3. Technical Support Programs
You can check out examples of real life uses of top skills on resumes here:
  • Performed project management for all in-house equipment development projects.
  • Increased customer satisfaction 32% by implementing comprehensive customer service and technical support programs.
  • Developed local OEM products which bridged global Yamaha products to better meet the competitiveness of the U.S. Market.
  • Developed business cases and business requirements for new IP application product ideas and major feature enhancements.
  • Defined product requirements and executed go-to-market strategies intended to speed adoption and deployment of new versions.

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Top 10 Best States for Managers, Product And Applications

  1. California
  2. New York
  3. Colorado
  4. Rhode Island
  5. Virginia
  6. New Jersey
  7. Washington
  8. Delaware
  9. Pennsylvania
  10. District of Columbia
  • (7,174 jobs)
  • (2,167 jobs)
  • (878 jobs)
  • (165 jobs)
  • (962 jobs)
  • (997 jobs)
  • (1,815 jobs)
  • (66 jobs)
  • (918 jobs)
  • (222 jobs)

Manager, Product And Applications Demographics

Gender

Male

69.9%

Female

20.9%

Unknown

9.2%
Ethnicity

White

57.9%

Asian

16.3%

Hispanic or Latino

11.4%

Black or African American

9.9%

Unknown

4.5%
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Foreign Languages Spoken

Spanish

27.3%

Chinese

18.2%

German

18.2%

French

18.2%

Japanese

9.1%

Mandarin

9.1%
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Manager, Product And Applications Education

Schools

New York University

8.3%

Santa Clara University

8.3%

University of Phoenix

6.7%

University of Connecticut

5.0%

North Carolina State University

5.0%

Lake Forest Graduate School of Management

5.0%

University of Washington

5.0%

Ohio State University

5.0%

Pennsylvania State University

5.0%

George Washington University

5.0%

Michigan State University

5.0%

Northeastern University

5.0%

University of California - Irvine

5.0%

Cornell University

5.0%

Duke University

5.0%

Arizona State University

3.3%

Mount Vernon Nazarene University

3.3%

California State University - East Bay

3.3%

DePaul University

3.3%

Worcester Polytechnic Institute

3.3%
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Majors

Business

24.4%

Computer Science

10.4%

Electrical Engineering

9.6%

Marketing

7.4%

Management

6.7%

Mechanical Engineering

5.9%

Project Management

5.9%

Computer Information Systems

4.4%

Chemistry

4.4%

Finance

3.7%

Computer Networking

3.0%

Information Systems

2.2%

Metallurgical Engineering

1.5%

Mechanical Engineering Technology

1.5%

Biochemistry, Biophysics, Molecular Biology

1.5%

Political Science

1.5%

Management Information Systems

1.5%

Health Care Administration

1.5%

Aerospace Engineering

1.5%

Computer Applications

1.5%
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Degrees

Masters

38.9%

Bachelors

35.8%

Other

10.9%

Doctorate

7.3%

Associate

3.6%

Certificate

2.1%

Diploma

1.6%
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