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Become A Manager, Product Management

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Working As A Manager, Product Management

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $135,381

    Average Salary

What Does A Manager, Product Management Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Manager, Product Management

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as a Manager, Product Management?

Manager, Product Management Jobs

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Average Length of Employment
Product Director 3.4 years
Product Manager 3.3 years
Product Lead 3.0 years
Top Employers Before
Manager 4.9%
Consultant 3.9%
Internship 2.4%
Top Employers After
Director 4.7%
Manager 4.4%
Consultant 4.3%

Do you work as a Manager, Product Management?

Manager, Product Management Demographics

Gender

Male

61.5%

Female

35.5%

Unknown

3.0%
Ethnicity

White

58.3%

Asian

14.2%

Hispanic or Latino

13.3%

Black or African American

10.0%

Unknown

4.2%
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Languages Spoken

Spanish

25.7%

French

12.9%

Portuguese

10.0%

Japanese

8.6%

Mandarin

8.6%

German

5.7%

Chinese

4.3%

Italian

4.3%

Hindi

4.3%

Carrier

2.9%

Korean

2.9%

Hawaiian

1.4%

Welsh

1.4%

Cantonese

1.4%

Cheyenne

1.4%

Urdu

1.4%

Bengali

1.4%

Thai

1.4%
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Manager, Product Management Education

Schools

University of Phoenix

10.5%

Northwestern University

8.0%

Santa Clara University

6.2%

San Jose State University

5.6%

Columbia University

5.6%

New York University

4.9%

University of Southern California

4.9%

University of California - Berkeley

4.3%

George Washington University

4.3%

Temple University

4.3%

Pennsylvania State University

4.3%

University of Texas at Austin

4.3%

University of Washington

4.3%

Harvard University

4.3%

DePaul University

4.3%

Purdue University

4.3%

University of Illinois at Chicago

4.3%

Villanova University

3.7%

Brigham Young University

3.7%

Golden Gate University-San Francisco

3.7%
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Majors

Business

37.1%

Marketing

13.9%

Finance

9.3%

Management

5.1%

Nursing

4.7%

Electrical Engineering

4.5%

Computer Science

4.2%

Political Science

2.2%

Accounting

2.2%

Project Management

2.1%

Mechanical Engineering

1.8%

English

1.7%

Communication

1.7%

Economics

1.6%

Management Information Systems

1.4%

Psychology

1.4%

Computer Information Systems

1.3%

International Business

1.2%

Small Business Management

1.2%

Computer Engineering

1.2%
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Degrees

Masters

47.8%

Bachelors

34.1%

Other

10.3%

Certificate

3.7%

Associate

2.4%

Doctorate

1.0%

Diploma

0.6%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Manager, Product Management Salaries

Job Title Company Location Start Date Salary
Head of Product Management-CRS Amadeus North America, Inc. Atlanta, GA Sep 26, 2015 $240,000
Manager, Product Management Storm8, Inc. Redwood City, CA Oct 20, 2014 $225,000
Manager-Commercial Product Management Manufacturers and Traders Trust Company Buffalo, NY May 09, 2016 $195,000
Head of Equities Product Management, Americas ICAP Securities USA LLC Jersey City, NJ Nov 16, 2015 $187,491
Manager, Commercial Product Management Manufacturers and Traders Trust Company Buffalo, NY Sep 05, 2013 $176,400
Manager, Product Management EMC Corporation San Francisco, CA Jun 16, 2015 $173,826
Group Manager, Product Management Linkedin Corporation Sunnyvale, CA Dec 10, 2016 $172,956 -
$290,600
Manager, Product Management Concur Technologies, Inc. Bellevue, WA Feb 17, 2016 $169,950
Manager, Product Management Concur Technologies, Inc. San Francisco, CA May 28, 2015 $165,000
Manager, Product Management EMC Corporation Bedford, MA Nov 19, 2014 $163,010
Head of Product Management Here North America, LLC Burlington, MA Sep 01, 2014 $163,000
Manager, Product Management Cisco Systems, Inc. Milpitas, CA Jun 01, 2015 $162,832 -
$205,000
Manager, Product Management 1-Tech EBAY, Inc. San Jose, CA Oct 26, 2015 $160,000
Manager, Product Management Smart Technologies Corporation Seattle, WA Nov 18, 2016 $141,586
Manager HCM Performance Product Management Workday, Inc. Pleasanton, CA Jun 09, 2016 $140,760
Manager, Product Management EMC Corporation Santa Clara, CA Jun 06, 2014 $140,525 -
$169,000
Manager, Product Management EMC Corporation Seattle, WA May 25, 2015 $140,504 -
$156,150
Product Manager, Hosting, Managed and Consulting S Empirix Inc. Billerica, MA Aug 12, 2013 $140,070
Product Manager, Hosting, Managed and Consulting S Empirix Inc. Bedford, MA Jul 30, 2013 $140,070
Managed Security Services-Product Manager Controlscan, Inc. Alpharetta, GA Jul 01, 2014 $140,000
Head of ACS Product Mgmt-Care Management Aetna Life Insurance Company Medford, MA Nov 14, 2013 $140,000
Manager, Online Product Management Home Depot USA, Inc. Atlanta, GA Nov 16, 2014 $123,000
Manager, Database Management Deloitte Services LP TN Oct 19, 2013 $122,638
Manager I, Product Control Management Sandisk Corporation Milpitas, CA Aug 26, 2016 $121,196
Manager, Product Management Spirent Communications, Inc. Fort Worth, TX May 06, 2015 $121,000 -
$126,000
Manager-Product Management/Development Cellco Partnership Ridgefield, NJ Sep 26, 2016 $120,692
Product Manager, Network and Services Management Riverbed Technology, Inc. Sunnyvale, CA May 16, 2016 $120,534 -
$140,000
Manager, Product Management Directv LLC New York, NY May 01, 2016 $120,197 -
$140,197

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Top Skills for A Manager, Product Management

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  1. Product Management
  2. Product Strategy
  3. New Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Led 9-person product management team responsible for handset and device portfolio including pricing and marketing proposition mapping.
  • Contributed to product strategy and implementation of Verizon's Location Based Services and Mobile Application Marketplace.
  • Managed and streamlined the execution of product changes and enhancements for in-force business and new product development.
  • Achieved 15% revenue growth for consumer wireless data services; achieved over $40 million in revenue for 2007.
  • Optimized product line planning and project portfolio management processes to align with changing business unit strategic objectives.

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Top Manager, Product Management Employers

Jobs From Top Manager, Product Management Employers

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