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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Manager, Product Management||Storm8, Inc.||Redwood City, CA||Oct 20, 2014||$225,000|
|Manager-Commercial Product Management||Manufacturers and Traders Trust Company||Buffalo, NY||May 09, 2016||$195,000|
|Manager, Commercial Product Management||Manufacturers and Traders Trust Company||Buffalo, NY||Sep 05, 2013||$176,400|
|Manager, Product Management||EMC Corporation||San Francisco, CA||Jun 16, 2015||$173,826|
|Group Manager, Product Management||Linkedin Corporation||Sunnyvale, CA||Dec 10, 2016||$172,956 -
|Manager, Product Management||Concur Technologies, Inc.||Bellevue, WA||Feb 17, 2016||$169,950|
|Manager, Product Management||Concur Technologies, Inc.||San Francisco, CA||May 28, 2015||$165,000|
|Manager, Product Management||EMC Corporation||Bedford, MA||Nov 19, 2014||$163,010|
|Manager, Product Management||Cisco Systems, Inc.||Milpitas, CA||Jun 01, 2015||$162,832 -
|Manager, Product Management 1-Tech||EBAY, Inc.||San Jose, CA||Oct 26, 2015||$160,000|
|Manager, Product Management||EMC Corporation||Pleasanton, CA||Feb 23, 2015||$153,941|
|Group Manager, Product Management||Linkedin Corporation||Mountain View, CA||Apr 03, 2016||$151,000 -
|Group Manager, Product Management||Linkedin Corporation||Mountain View, CA||Oct 01, 2015||$150,030 -
|Manager, Product Management||EMC Corporation||Santa Clara, CA||May 29, 2015||$150,030 -
|Manager-Product Management/Development||Verizon Corp. Resources Group LLC||Waltham, MA||Mar 03, 2016||$142,864|
|Manager-Product Management/Development||Verizon Communications Inc., & All Its Subsidiaries & Affiliates||Waltham, MA||May 06, 2015||$142,854|
|Manager, Product Management||Smart Technologies Corporation||Seattle, WA||Nov 18, 2016||$141,586|
|Manager HCM Performance Product Management||Workday, Inc.||Pleasanton, CA||Jun 09, 2016||$140,760|
|Manager, Product Management||EMC Corporation||Santa Clara, CA||Jun 06, 2014||$140,525 -
|Manager, Product Management||EMC Corporation||Seattle, WA||May 25, 2015||$140,504 -
|Manager, Product Management 2||Paypal, Inc.||San Jose, CA||Aug 03, 2015||$140,000|
|Manager, Product Management 2||Paypal, Inc.||San Jose, CA||Oct 27, 2016||$140,000|
|Manager-Product Management/Development||Verizon Telematics Inc.||San Diego, CA||Jul 25, 2016||$124,000|
|Manager, Product Management||EMC Corporation||Pleasanton, CA||Sep 04, 2014||$123,219 -
|Manager, Online Product Management||Home Depot USA, Inc.||Atlanta, GA||Nov 16, 2014||$123,000|
|Manager I, Product Control Management||Sandisk Corporation||Milpitas, CA||Aug 26, 2016||$121,196|
|Manager, Product Management||Spirent Communications, Inc.||Fort Worth, TX||May 06, 2015||$121,000 -
|Manager-Product Management/Development||Cellco Partnership||Ridgefield, NJ||Sep 26, 2016||$120,692|
|Manager, Product Management||Directv LLC||New York, NY||May 01, 2016||$120,197 -
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