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Working As A Manager, Product Research And Development

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $106,000

    Average Salary

What Does A Manager, Product Research And Development Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Manager, Product Research And Development

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Average Length of Employment
Product Manager 3.3 years
Product Lead 3.0 years
Top Careers Before Manager, Product Research And Development
Manager 4.9%
Consultant 4.2%
Top Careers After Manager, Product Research And Development
Consultant 12.7%
Manager 4.0%
Owner 3.3%
Director 3.3%

Do you work as a Manager, Product Research And Development?

Average Yearly Salary
$106,000
Show Salaries
$82,000
Min 10%
$106,000
Median 50%
$106,000
Median 50%
$106,000
Median 50%
$106,000
Median 50%
$106,000
Median 50%
$106,000
Median 50%
$106,000
Median 50%
$136,000
Max 90%
Best Paying Company
Facebook
Highest Paying City
San Francisco, CA
Highest Paying State
New York
Avg Experience Level
3.8 years
How much does a Manager, Product Research And Development make at top companies?
The national average salary for a Manager, Product Research And Development in the United States is $106,235 per year or $51 per hour. Those in the bottom 10 percent make under $82,000 a year, and the top 10 percent make over $136,000.

The largest raises come from changing jobs.

See what's out there.

Real Manager, Product Research And Development Salaries

Job Title Company Location Start Date Salary
SR. Manager, New Product Development, R&D Energizer Personal Care, LLC Apr 03, 2013 $140,000
Manager, New Product Development, R&D Energizer Personal Care, LLC Sep 01, 2010 $140,000
Product DEV. Manager R&D for Habasit Monolithic Belts and Seamless Belts Habasit America, Inc. Sep 08, 2015 $136,948
Engineering Manager, Advanced Lighting Products R&D Federal-Mogul Corporation Nov 04, 2011 $131,872
Manager, Product Extension, R&D Americas Qiagen Sciences, LLC Apr 09, 2013 $108,000
R&D Product Development Manager Yoshimura R&D of America, Inc. Aug 22, 2016 $100,000
Manager, R&D Product Development Acclarent, Inc. Apr 27, 2014 $95,160 -
$166,000
Manager, R&D, Global Products & Solutions DFS Services LLC May 20, 2015 $94,994 -
$104,176
Product & Research Development Manager Santini Foods Inc. Oct 01, 2011 $90,938 -
$100,000
Manager of Product Research Physicians Care Alliance, LLC Mar 01, 2010 $90,000
Manager of Product Research Physicians Care Alliance, LLC Sep 03, 2010 $90,000
Manager, R&D, Reciprocating Products Quincy Compressor Apr 27, 2010 $86,112 -
$92,700
Manager, R&D, Global Products & Solutions DFS Services LLC May 20, 2015 $79,518 -
$104,176

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Top Skills for A Manager, Product Research And Development

  1. New Product Development
  2. R
  3. Ensure Compliance
You can check out examples of real life uses of top skills on resumes here:
  • Led and participated in cross-functional new product development and sustaining engineering project teams.
  • Constructed data model for the corporate data warehouse, authored comprehensive technical manuals, and developed a suite of proprietary applications.
  • Evaluate purchases and facility modifications to ensure compliance with standards.
  • Developed Electrically Mediated Drug Delivery Systems used in the treatment of hormonal disorders and post-operative pain relief.
  • Carpet Installation Project Management Process Technician Customer Service Support at Markets Market Showroom setup Accountable for product development phase.

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Top 10 Best States for Managers, Product Research And Development

  1. New York
  2. Virginia
  3. New Jersey
  4. Rhode Island
  5. Colorado
  6. California
  7. Washington
  8. Pennsylvania
  9. Connecticut
  10. Delaware
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  • (1,901 jobs)
  • (1,101 jobs)
  • (394 jobs)
  • (67 jobs)

Manager, Product Research And Development Demographics

Gender

Male

68.6%

Female

25.4%

Unknown

6.1%
Ethnicity

White

56.4%

Asian

16.2%

Hispanic or Latino

13.6%

Black or African American

9.3%

Unknown

4.6%
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Foreign Languages Spoken

Spanish

21.4%

German

10.7%

French

10.7%

Hindi

7.1%

Mandarin

7.1%

Italian

7.1%

Swedish

3.6%

Portuguese

3.6%

Chinese

3.6%

Danish

3.6%

Serbian

3.6%

Russian

3.6%

Turkish

3.6%

Bengali

3.6%

Bhojpuri

3.6%

Croatian

3.6%
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Manager, Product Research And Development Education

Schools

Ohio State University

10.3%

Rensselaer Polytechnic Institute

7.7%

Bryan College

5.1%

Carnegie Mellon University

5.1%

University of Kansas

5.1%

Miami University

5.1%

University of California - Riverside

5.1%

Bowling Green State University

5.1%

University of Minnesota - Twin Cities

5.1%

Texas A&M University

5.1%

Xavier University

5.1%

Chapman University

5.1%

University of Illinois University Administration

5.1%

Michigan State University

5.1%

University of Utah

5.1%

Catholic University of America

5.1%

Kettering University

2.6%

Regis University

2.6%

University of Connecticut

2.6%

Universidad Politecnica de Puerto Rico

2.6%
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Majors

Business

20.5%

Finance

7.2%

Marketing

7.2%

Mechanical Engineering

7.2%

Food Science

7.2%

Electrical Engineering

7.2%

Chemistry

6.0%

Computer Science

4.8%

Management

3.6%

Mechanical Engineering Technology

3.6%

Pharmacy

3.6%

International Business

2.4%

Electrical Engineering Technology

2.4%

Public Health

2.4%

Medicine

2.4%

Biology

2.4%

Food And Nutrition

2.4%

Engineering Mechanics

2.4%

Law

2.4%

Chemical Engineering

2.4%
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Degrees

Masters

43.0%

Bachelors

38.0%

Doctorate

10.7%

Associate

4.1%

Diploma

1.7%

High School Diploma

1.7%

Certificate

0.8%
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Updated May 18, 2020