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Become A Manager-Strategic Planning

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Working As A Manager-Strategic Planning

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $121,922

    Average Salary

What Does A Manager-Strategic Planning Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Manager-Strategic Planning

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as a Manager-Strategic Planning?

Manager-Strategic Planning Jobs

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Average Length of Employment
Senior Director 3.9 years
Manager/Partner 3.8 years
Planning Director 3.6 years
Planning Manager 3.4 years
Global Manager 3.4 years
Manager, Strategy 2.6 years
Top Employers Before
Manager 7.8%
Consultant 7.0%
Associate 3.9%
Internship 3.2%
Top Employers After
Director 8.1%
Consultant 7.6%
Manager 5.2%
Principal 3.6%

Do you work as a Manager-Strategic Planning?

Manager-Strategic Planning Demographics

Gender

Male

63.8%

Female

32.4%

Unknown

3.8%
Ethnicity

White

57.6%

Asian

13.9%

Hispanic or Latino

13.3%

Black or African American

10.9%

Unknown

4.3%
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Foreign Languages Spoken

Spanish

28.3%

French

19.8%

Mandarin

9.4%

Chinese

6.6%

German

6.6%

Italian

4.7%

Japanese

4.7%

Portuguese

2.8%

Cantonese

2.8%

Dutch

1.9%

Russian

1.9%

Greek

1.9%

Carrier

1.9%

Romanian

0.9%

Gujarati

0.9%

Hindi

0.9%

Korean

0.9%

Thai

0.9%

Uzbek

0.9%

Croatian

0.9%
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Manager-Strategic Planning Education

Schools

University of Southern California

8.3%

University of Pennsylvania

7.1%

University of Phoenix

7.1%

University of Chicago

7.1%

Columbia University

6.7%

Northwestern University

6.3%

Pepperdine University

5.4%

Northeastern University

5.4%

Harvard University

5.0%

University of Michigan - Ann Arbor

4.6%

New York University

4.2%

George Washington University

4.2%

Michigan State University

3.8%

Arizona State University

3.8%

Cornell University

3.8%

Massachusetts Institute of Technology

3.8%

Duke University

3.8%

University of California - Berkeley

3.3%

University of California - Los Angeles

3.3%

Carnegie Mellon University

3.3%
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Majors

Business

36.2%

Finance

17.0%

Marketing

10.2%

Management

9.2%

Accounting

3.7%

Economics

3.1%

Electrical Engineering

2.2%

Computer Science

2.0%

Political Science

1.8%

Communication

1.7%

English

1.6%

Information Technology

1.6%

Mechanical Engineering

1.5%

Project Management

1.3%

Law

1.3%

Management Information Systems

1.2%

Industrial Engineering

1.2%

Public Relations

1.1%

International Business

1.0%

Small Business Management

1.0%
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Degrees

Masters

59.7%

Bachelors

24.3%

Other

7.9%

Doctorate

4.0%

Certificate

2.8%

Associate

0.9%

Diploma

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Manager-Strategic Planning Salaries

Job Title Company Location Start Date Salary
Head of Strategic Management Planning Millennium Pharmaceuticals, Inc. Cambridge, MA Feb 09, 2016 $210,000 -
$425,000
Head of Corporate Strategic Planning Fog Pharmaceuticals, Inc. Boston, MA Feb 09, 2016 $200,000
Head of Strategic Planning 180La Santa Monica, CA Jan 12, 2014 $180,000 -
$250,000
Head of Strategic Planning 180La Santa Monica, CA Dec 01, 2014 $180,000 -
$250,000
Manager, Strategic Planning Memorial Resource Development Corp Houston, TX Mar 17, 2016 $175,594
Strategic Planning Manager Depuy Orthopaedics, Inc. West Chester, PA Jun 15, 2016 $168,397
Senior Manager, Strategic Planning Mattel, Inc. El Segundo, CA Oct 07, 2013 $155,000
Head of Global M&A and Corporate Strategic Plannin Pacific Dunlop Holdings (USA) LLC Iselin, NJ Mar 01, 2013 $152,100 -
$273,800
Head of Global M&A and Corporate Strategic Plannin Ansell Healthcare Products LLC Iselin, NJ Sep 10, 2012 $152,100 -
$270,000
Strategic Planning Manager Winrock International Institute for Agricultural D Arlington, VA Nov 01, 2013 $150,000
Senior Manager, Strategic Planning First Republic Bank San Francisco, CA Aug 10, 2015 $150,000
Program Manager-ADS Product, Strategic Planning & OPS Facebook, Inc. Menlo Park, CA Nov 16, 2015 $150,000
Manager, Strategic Planning Memorial Resource Development Corp Houston, TX Mar 25, 2016 $150,000
SR. Manager, Strategic Planning & Business Develop Song Division USA, Inc. Henderson, NV Jul 17, 2014 $129,000
SR. Manager, Srategic Planning & Business Developm Song Division USA, Inc. Henderson, NV Mar 17, 2014 $129,000
SR. Manager, Strategic Planning & Business Develop Song Division USA, Inc. New York, NY Mar 17, 2012 $129,000
Commercial & Strategic Planning Manager TNT USA Inc. Melville, NY Sep 29, 2012 $128,500
Senior Strategic Planning Manager Ecolab Inc. Saint Paul, MN Jun 25, 2014 $126,194
Manager, Strategic Planning and Business Analysis Bunge Global Markets, Inc. White Plains, NY Sep 01, 2015 $125,000
Strategic Resource Planning Manager Amgen Inc. Thousand Oaks, CA Oct 19, 2015 $125,000
SR. Manager, Strategic Planning Ahold USA, Inc. Quincy, MA Jan 01, 2014 $125,000
Strategic Planning Manager 1 Southern California Edison Rosemead, CA Apr 24, 2015 $113,117
Senior Manager, Strategic Planning American Express Travel Related Services Co., Inc. New York, NY Jul 18, 2011 $113,000
Senior Manager, Strategic Planning American Express TRS, Company Inc. New York, NY Nov 21, 2011 $113,000
Strategic Planning Manager Duke Energy International, LLC Houston, TX Aug 22, 2014 $112,216
Senior Manager, Strategic Planning Peabody Investments Corp. Saint Louis, MO Mar 16, 2015 $112,000
Strategic Planning Manager Corning Optical Communications LLC Hickory, NC May 18, 2016 $111,835
Manager Strategic Planning Beckman Coulter, Inc. Brea, CA Sep 19, 2011 $111,240
Global Strategic Planning Manager NIKE, Inc. Beaverton, OR Mar 09, 2016 $110,000

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Top Skills for A Manager-Strategic Planning

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  1. Business Strategy
  2. Financial Statements
  3. Strategic Plan
You can check out examples of real life uses of top skills on resumes here:
  • Analyzed competitors' quarterly earnings and identify their business strategy.
  • Led translation team responsible for creation of English financial statements.
  • Coordinated and led education agency strategic planning, including primary authorship of comprehensive biennial TEA performance-based budgeting five-year strategic plan.
  • Established new cost accounting department, implemented strategic business planning process and planned annual capital investment strategies.
  • Provide manufacturing input early in the product development process to reduce manufacturing cost by enabling easier to manufacture designs.

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Top 10 Best States for Managers-Strategic Planning

  1. New Jersey
  2. Colorado
  3. Virginia
  4. Rhode Island
  5. Delaware
  6. Washington
  7. District of Columbia
  8. Arkansas
  9. New York
  10. California
  • (1,111 jobs)
  • (666 jobs)
  • (947 jobs)
  • (129 jobs)
  • (85 jobs)
  • (1,001 jobs)
  • (304 jobs)
  • (145 jobs)
  • (2,238 jobs)
  • (5,473 jobs)

Top Manager-Strategic Planning Employers

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Jobs From Top Manager-Strategic Planning Employers

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