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Become A Manager-Strategic Planning

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Working As A Manager-Strategic Planning

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $102,555

    Average Salary

What Does A Manager-Strategic Planning Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Manager-Strategic Planning

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Manager-Strategic Planning jobs

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Manager-Strategic Planning Career Paths

Manager-Strategic Planning
Senior Manager Director Of Sales
Director Of Sales, Americas
13 Yearsyrs
Marketing Manager Senior Manager
Director Of Strategy
12 Yearsyrs
General Manager Business Developer
Director, Strategic Accounts
13 Yearsyrs
Program Manager Marketing Manager
General Manager
7 Yearsyrs
Chief Executive Officer Senior Business Analyst
Manager Finance Planning And Analysis
8 Yearsyrs
Chief Executive Officer Sales Specialist
Marketing Manager
6 Yearsyrs
Business Developer Business Development Manager
Operations Director
9 Yearsyrs
Senior Manager Controller
Operations Manager
7 Yearsyrs
Marketing Director Vice President & General Manager
President And General Manager
10 Yearsyrs
Marketing Manager Senior Consultant
Product Manager
7 Yearsyrs
General Manager Territory Manager
Regional Business Manager
10 Yearsyrs
Sales/Marketing Regional Sales Director
Sales Vice President
9 Yearsyrs
Manager Finance Planning And Analysis Controller
Senior Director Of Finance
14 Yearsyrs
Program Manager Senior Project Manager
Senior Product Manager
9 Yearsyrs
Senior Project Manager President Of Operations
Senior Vice President-Operations
13 Yearsyrs
Business Developer Vice President, Business Development
Vice President & General Manager
12 Yearsyrs
Vice President, Business Development Senior Vice President, Sales
Vice President & Sales Manager
9 Yearsyrs
Marketing Director Director Of Sales
Vice President Of Sales & Operations
12 Yearsyrs
Senior Project Manager Director Of Product Development
Vice President Product Development
12 Yearsyrs
Strategic Planning Director Vice President, Business Development
Vice President, Strategy
13 Yearsyrs
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Average Length of Employment
Manager/Partner 3.9 years
Business Partner 3.6 years
Planning Director 3.5 years
Global Manager 3.4 years
Planning Manager 3.3 years
Manager, Strategy 2.5 years
Top Employers Before
Manager 6.4%
Consultant 5.9%
Internship 3.9%
Associate 3.8%
Top Employers After
Director 7.2%
Consultant 5.1%
Manager 4.4%
Principal 3.1%
President 3.1%

Manager-Strategic Planning Demographics

Gender

Male

62.8%

Female

33.7%

Unknown

3.5%
Ethnicity

White

75.2%

Asian

13.1%

Hispanic or Latino

8.3%

Unknown

2.5%

Black or African American

0.9%
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Languages Spoken

Spanish

24.7%

French

19.8%

Mandarin

11.1%

Japanese

8.6%

Chinese

7.4%

Italian

4.9%

German

3.7%

Cantonese

3.7%

Dutch

2.5%

Greek

2.5%

Portuguese

1.2%

Czech

1.2%

Romanian

1.2%

Gujarati

1.2%

Carrier

1.2%

Hindi

1.2%

Korean

1.2%

Croatian

1.2%

Persian

1.2%
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Manager-Strategic Planning Education

Schools

University of Chicago

9.0%

University of Southern California

8.1%

University of Phoenix

7.6%

University of Pennsylvania

7.1%

Northwestern University

6.6%

Columbia University

6.2%

Pepperdine University

5.2%

New York University

4.7%

Harvard University

4.7%

Cornell University

4.3%

Johns Hopkins University

4.3%

George Washington University

3.8%

University of Illinois University Administration

3.8%

University of California - Los Angeles

3.8%

University of Michigan - Ann Arbor

3.8%

Duke University

3.8%

Michigan State University

3.3%

Temple University

3.3%

Pennsylvania State University

3.3%

Carnegie Mellon University

3.3%
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Majors

Business

36.6%

Finance

15.5%

Marketing

9.8%

Management

8.4%

Accounting

4.3%

Economics

3.2%

Electrical Engineering

2.2%

Law

2.2%

Political Science

1.9%

Project Management

1.8%

Computer Science

1.6%

Industrial Engineering

1.6%

Public Relations

1.6%

Communication

1.6%

Psychology

1.4%

Mechanical Engineering

1.4%

Information Technology

1.3%

Management Information Systems

1.3%

Public Administration

1.3%

International Business

1.2%
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Degrees

Masters

58.1%

Bachelors

23.9%

Other

8.8%

Doctorate

4.9%

Certificate

3.0%

Associate

1.1%

Diploma

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Manager-Strategic Planning Salaries

Job Title Company Location Start Date Salary
Head of Strategic Management Planning Millennium Pharmaceuticals, Inc. Cambridge, MA Feb 09, 2016 $210,000 -
$425,000
Head of Corporate Strategic Planning Fog Pharmaceuticals, Inc. Boston, MA Feb 09, 2016 $200,000
Head of Strategic Planning 180La Santa Monica, CA Jan 12, 2014 $180,000 -
$250,000
Head of Strategic Planning 180La Santa Monica, CA Dec 01, 2014 $180,000 -
$250,000
Manager, Strategic Planning Memorial Resource Development Corp Houston, TX Mar 17, 2016 $175,594
Strategic Planning Manager Depuy Orthopaedics, Inc. West Chester, PA Jun 15, 2016 $168,397
Senior Manager, Strategic Planning Mattel, Inc. El Segundo, CA Oct 07, 2013 $155,000
Head of Global M&A and Corporate Strategic Plannin Pacific Dunlop Holdings (USA) LLC Iselin, NJ Mar 01, 2013 $152,100 -
$273,800
Head of Global M&A and Corporate Strategic Plannin Ansell Healthcare Products LLC Iselin, NJ Sep 10, 2012 $152,100 -
$270,000
Strategic Planning Manager Winrock International Institute for Agricultural D Arlington, VA Nov 01, 2013 $150,000
Senior Manager, Strategic Planning First Republic Bank San Francisco, CA Aug 10, 2015 $150,000
Program Manager-ADS Product, Strategic Planning & OPS Facebook, Inc. Menlo Park, CA Nov 16, 2015 $150,000
Manager, Strategic Planning Memorial Resource Development Corp Houston, TX Mar 25, 2016 $150,000
SR. Manager, Srategic Planning & Business Developm Song Division USA, Inc. Henderson, NV Mar 17, 2014 $129,000
SR. Manager, Strategic Planning & Business Develop Song Division USA, Inc. Henderson, NV Jul 17, 2014 $129,000
SR. Manager, Strategic Planning & Business Develop Song Division USA, Inc. New York, NY Mar 17, 2012 $129,000
Commercial & Strategic Planning Manager TNT USA Inc. Melville, NY Sep 29, 2012 $128,500
Senior Strategic Planning Manager Ecolab Inc. Saint Paul, MN Jun 25, 2014 $126,194
Strategic Resource Planning Manager Amgen Inc. Thousand Oaks, CA Oct 19, 2015 $125,000
Manager, Strategic Planning and Business Analysis Bunge Global Markets, Inc. White Plains, NY Sep 01, 2015 $125,000
SR. Manager, Strategic Planning Ahold USA, Inc. Quincy, MA Jan 01, 2014 $125,000
Strategic Planning Manager 1 Southern California Edison Rosemead, CA Apr 24, 2015 $113,117
Senior Manager, Strategic Planning American Express TRS, Company Inc. New York, NY Nov 21, 2011 $113,000
Senior Manager, Strategic Planning American Express Travel Related Services Co., Inc. New York, NY Jul 18, 2011 $113,000
Strategic Planning Manager Duke Energy International, LLC Houston, TX Aug 22, 2014 $112,216
Senior Manager, Strategic Planning Peabody Investments Corp. Saint Louis, MO Mar 16, 2015 $112,000
Strategic Planning Manager Corning Optical Communications LLC Hickory, NC May 18, 2016 $111,835
Manager Strategic Planning Beckman Coulter, Inc. Brea, CA Sep 19, 2011 $111,240
Strategic Planning Manager NIKE, Inc. Beaverton, OR Sep 09, 2014 $110,000

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Top Skills for A Manager-Strategic Planning

BusinessStrategyFinancialAnalysisStrategicInitiativesStrategicPlanBusinessPlanBusinessUnitsPortfolioBusinessDevelopmentProjectManagementMarketResearchDueDiligenceProductDevelopmentPLogisticsExecutiveManagementHumanResourcesROIBusinessCasesProcessImprovementProposal

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Top Manager-Strategic Planning Skills

  1. Business Strategy
  2. Financial Analysis
  3. Strategic Initiatives
You can check out examples of real life uses of top skills on resumes here:
  • Analyzed competitors' quarterly earnings and identify their business strategy.
  • Performed financial analysis and evaluated the operational requirements for a seamless integration of the target with the company's operations.
  • Collaborated with senior corporate and regional leaders in the development and execution of strategic initiatives.
  • Developed strategic plan to alleviate conditions of market supply shortages created by manufacturers.
  • Integrated industry, customer, and competitive intelligence with long-range business plan to execute the process over multiple years.

Top Manager-Strategic Planning Employers