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Manager-strategic planning vs regional marketing manager

The differences between managers-strategic planning and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager-strategic planning and a regional marketing manager. Additionally, a manager-strategic planning has an average salary of $123,429, which is higher than the $85,217 average annual salary of a regional marketing manager.

The top three skills for a manager-strategic planning include project management, portfolio and business development. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Manager-strategic planning vs regional marketing manager overview

Manager-Strategic PlanningRegional Marketing Manager
Yearly salary$123,429$85,217
Hourly rate$59.34$40.97
Growth rate10%10%
Number of jobs105,312115,987
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 78%
Average age3939
Years of experience1010

What does a manager-strategic planning do?

Manager-strategic planning is in charge of devising strategies to help a company navigate through its short and long-term goals. Their responsibilities revolve around performing research and analysis to identify the strengths and weaknesses of company operations, determine the needs of every department, and develop strategic solutions for optimal services. They may also perform risk assessments, analyze the performance of competitors, evaluate the performance of the workforce, and recommend new policies, all in adherence to the company's vision and mission.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Manager-strategic planning vs regional marketing manager salary

Managers-strategic planning and regional marketing managers have different pay scales, as shown below.

Manager-Strategic PlanningRegional Marketing Manager
Average salary$123,429$85,217
Salary rangeBetween $87,000 And $173,000Between $62,000 And $116,000
Highest paying CityLas Vegas, NVSan Francisco, CA
Highest paying stateNevadaCalifornia
Best paying companySheppard Mullin Richter & HamptonAbbVie
Best paying industryMediaConstruction

Differences between manager-strategic planning and regional marketing manager education

There are a few differences between a manager-strategic planning and a regional marketing manager in terms of educational background:

Manager-Strategic PlanningRegional Marketing Manager
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Manager-strategic planning vs regional marketing manager demographics

Here are the differences between managers-strategic planning' and regional marketing managers' demographics:

Manager-Strategic PlanningRegional Marketing Manager
Average age3939
Gender ratioMale, 67.2% Female, 32.8%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between manager-strategic planning and regional marketing manager duties and responsibilities

Manager-strategic planning example responsibilities.

  • Lead central team summarizing and prioritizing all DOD opportunities, enabling more efficient and effective resource allocation across several program departments.
  • Task with measuring marketing effectiveness and return on investments (ROI) on financial services products.
  • Initiate physician service product lines for comparability of physician services and ROI for each service line.
  • Develop several modifications, reports, and system enhancements for existing legacy MRP system.
  • Manage the development of strategic initiatives from concept to execution including the store format portfolio, international partnership and OmniChannel opportunities.
  • Maintain successful ISO certification through two 3rd party audits.
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Regional marketing manager example responsibilities.

  • Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
  • Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Develop promotions which heighten brand awareness and maximize ROI.
  • Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
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Manager-strategic planning vs regional marketing manager skills

Common manager-strategic planning skills
  • Project Management, 9%
  • Portfolio, 8%
  • Business Development, 7%
  • Strategic Plan, 5%
  • Financial Analysis, 5%
  • Corporate Strategy, 5%
Common regional marketing manager skills
  • Digital Marketing, 15%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • ROI, 5%
  • Lead Generation, 4%

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