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The differences between managers-strategic planning and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager-strategic planning and a sales and marketing manager. Additionally, a manager-strategic planning has an average salary of $123,429, which is higher than the $81,953 average annual salary of a sales and marketing manager.
The top three skills for a manager-strategic planning include project management, portfolio and business development. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.
| Manager-Strategic Planning | Sales And Marketing Manager | |
| Yearly salary | $123,429 | $81,953 |
| Hourly rate | $59.34 | $39.40 |
| Growth rate | 10% | 10% |
| Number of jobs | 105,312 | 151,042 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Manager-strategic planning is in charge of devising strategies to help a company navigate through its short and long-term goals. Their responsibilities revolve around performing research and analysis to identify the strengths and weaknesses of company operations, determine the needs of every department, and develop strategic solutions for optimal services. They may also perform risk assessments, analyze the performance of competitors, evaluate the performance of the workforce, and recommend new policies, all in adherence to the company's vision and mission.
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
Managers-strategic planning and sales and marketing managers have different pay scales, as shown below.
| Manager-Strategic Planning | Sales And Marketing Manager | |
| Average salary | $123,429 | $81,953 |
| Salary range | Between $87,000 And $173,000 | Between $43,000 And $154,000 |
| Highest paying City | Las Vegas, NV | Yonkers, NY |
| Highest paying state | Nevada | New York |
| Best paying company | Sheppard Mullin Richter & Hampton | Meta |
| Best paying industry | Media | Technology |
There are a few differences between a manager-strategic planning and a sales and marketing manager in terms of educational background:
| Manager-Strategic Planning | Sales And Marketing Manager | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers-strategic planning' and sales and marketing managers' demographics:
| Manager-Strategic Planning | Sales And Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 67.2% Female, 32.8% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |