What does a manager-strategic planning do?
Manager-strategic planning is in charge of devising strategies to help a company navigate through its short and long-term goals. Their responsibilities revolve around performing research and analysis to identify the strengths and weaknesses of company operations, determine the needs of every department, and develop strategic solutions for optimal services. They may also perform risk assessments, analyze the performance of competitors, evaluate the performance of the workforce, and recommend new policies, all in adherence to the company's vision and mission.
Manager-strategic planning responsibilities
Here are examples of responsibilities from real manager-strategic planning resumes:
- Lead central team summarizing and prioritizing all DOD opportunities, enabling more efficient and effective resource allocation across several program departments.
- Task with measuring marketing effectiveness and return on investments (ROI) on financial services products.
- Initiate physician service product lines for comparability of physician services and ROI for each service line.
- Develop several modifications, reports, and system enhancements for existing legacy MRP system.
- Manage the development of strategic initiatives from concept to execution including the store format portfolio, international partnership and OmniChannel opportunities.
- Maintain successful ISO certification through two 3rd party audits.
- Prepare monthly sales reports and ad hoc analyses of 3rd party retail POS sell-out data (NPD, GfK).
- Facilitate monthly revenue planning sessions for tactical and strategic financial plans using Hyperion planning software.
- Estimate retail consumer price elasticity via regression analysis of POS sell-out data.
- Productize the first location base advertising platform for smartphones and navigation devices, LocationPoint.
Manager-strategic planning skills and personality traits
We calculated that 9% of Managers-Strategic Planning are proficient in Project Management, Portfolio, and Business Development. They’re also known for soft skills such as Creativity, Organizational skills, and Analytical skills.
We break down the percentage of Managers-Strategic Planning that have these skills listed on their resume here:
- Project Management, 9%
Project Management - Development and implementation of Project Management framework and methodology, including reporting systems, throughout the company.
- Portfolio, 8%
Managed the development of strategic initiatives from concept to execution including the store format portfolio, international partnership and OmniChannel opportunities.
- Business Development, 7%
Formulate alliance and business development strategies; assess commercial and marketing opportunities, reimbursement requirements, pricing, and competitive landscape.
- Strategic Plan, 5%
Worked on consulting projects ranging from competitive analysis, long range strategic planning, new product development and acquisitions analysis.
- Financial Analysis, 5%
Performed extensive financial analysis on historical information and devised excel models for business integration to demonstrate internal valuations and justify investment.
- Corporate Strategy, 5%
Provided in-depth study, implications, and review of corporate strategy and analyzed new and existing business opportunities to optimize performance.
Most managers-strategic planning use their skills in "project management," "portfolio," and "business development" to do their jobs. You can find more detail on essential manager-strategic planning responsibilities here:
Creativity. The most essential soft skill for a manager-strategic planning to carry out their responsibilities is creativity. This skill is important for the role because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Additionally, a manager-strategic planning resume shows how their duties depend on creativity: "managed an imported $6 million composites product line and successfully eliminated costly inventory for the division. "
Organizational skills. Many manager-strategic planning duties rely on organizational skills. "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.," so a manager-strategic planning will need this skill often in their role. This resume example is just one of many ways manager-strategic planning responsibilities rely on organizational skills: "experience with managing strategic initiatives, acquisitions, operational efficiency, and organizational change. "
Analytical skills. managers-strategic planning are also known for analytical skills, which are critical to their duties. You can see how this skill relates to manager-strategic planning responsibilities, because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." A manager-strategic planning resume example shows how analytical skills is used in the workplace: "designed a plan to guarantee reliable industry sales data focusing on international performance by product lines and growth industries. "
Communication skills. manager-strategic planning responsibilities often require "communication skills." The duties that rely on this skill are shown by the fact that "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." This resume example shows what managers-strategic planning do with communication skills on a typical day: "coach pharmacy management team on financial analysis, business plan development, presentation & communication. "
Interpersonal skills. A commonly-found skill in manager-strategic planning job descriptions, "interpersonal skills" is essential to what managers-strategic planning do. Manager-strategic planning responsibilities rely on this skill because "managers must deal with a range of people in different roles, both inside and outside the organization." You can also see how manager-strategic planning duties rely on interpersonal skills in this resume example: "trained new employees in business practices, new business development, and interpersonal communication. "
The three companies that hire the most manager-strategic plannings are:
- Church & Dwight Co.16 managers-strategic planning jobs
- Amazon12 managers-strategic planning jobs
- Samsung Electronics Device Solutions (Semiconductor & Display)12 managers-strategic planning jobs
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Compare different managers-strategic planning
Manager-strategic planning vs. Sales and marketing manager
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
There are some key differences in the responsibilities of each position. For example, manager-strategic planning responsibilities require skills like "project management," "portfolio," "strategic plan," and "financial analysis." Meanwhile a typical sales and marketing manager has skills in areas such as "customer service," "customer satisfaction," "b2c," and "sales process." This difference in skills reveals the differences in what each career does.
Sales and marketing managers really shine in the technology industry with an average salary of $89,761. Comparatively, managers-strategic planning tend to make the most money in the media industry with an average salary of $120,503.sales and marketing managers tend to reach lower levels of education than managers-strategic planning. In fact, sales and marketing managers are 15.5% less likely to graduate with a Master's Degree and 0.9% less likely to have a Doctoral Degree.Manager-strategic planning vs. Marketing services manager
A marketing services manager is in charge of overseeing a company's marketing procedures, ensuring efficiency and smooth workflow. Their responsibilities often include developing promotional strategies, assessing the performance of staff, coordinating different teams, managing the budgets, researching new marketing and client opportunities, analyzing data, and developing solutions to optimize marketing services and operations. Furthermore, as a marketing services manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Each career also uses different skills, according to real manager-strategic planning resumes. While manager-strategic planning responsibilities can utilize skills like "portfolio," "financial analysis," "corporate strategy," and "financial models," marketing services managers use skills like "client facing," "integrated marketing," "email marketing," and "marketing campaign management."
Marketing services managers earn a lower average salary than managers-strategic planning. But marketing services managers earn the highest pay in the professional industry, with an average salary of $119,296. Additionally, managers-strategic planning earn the highest salaries in the media with average pay of $120,503 annually.In general, marketing services managers achieve lower levels of education than managers-strategic planning. They're 13.8% less likely to obtain a Master's Degree while being 0.9% less likely to earn a Doctoral Degree.Manager-strategic planning vs. Regional marketing manager
A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a manager-strategic planning is likely to be skilled in "portfolio," "strategic plan," "financial analysis," and "corporate strategy," while a typical regional marketing manager is skilled in "integrated marketing," "marketing campaigns," "lead generation," and "b2b marketing."
Regional marketing managers earn the highest salary when working in the construction industry, where they receive an average salary of $106,890. Comparatively, managers-strategic planning have the highest earning potential in the media industry, with an average salary of $120,503.Most regional marketing managers achieve a lower degree level compared to managers-strategic planning. For example, they're 13.2% less likely to graduate with a Master's Degree, and 0.7% less likely to earn a Doctoral Degree.Manager-strategic planning vs. Product manager
A product manager is responsible for ensuring product development, providing the best marketing strategies, and effectively handling the sales and marketing team. Product managers' duties include monitoring the market trends and conditions, identifying business opportunities and plan initiatives, and collaborating the product launch process with the appropriate departments. A product manager is also responsible for generating ideas on improving product features, determining timetables and reasonable pricing, and analyzing product sales. A product manager must have excellent strategic and decision-making skills to contribute to its growth and profitability.
Types of manager-strategic planning
Updated January 8, 2025
