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Become A Manager, Strategy

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Working As A Manager, Strategy

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $109,960

    Average Salary

What Does A Manager, Strategy Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Manager, Strategy

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Manager, Strategy jobs

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Manager, Strategy Career Paths

Manager, Strategy
Director Of Sales
Director Of Enterprise Sales
12 Yearsyrs
Business Developer Business Development Manager
Director Of Sales
10 Yearsyrs
Marketing Director Director Of Sales
Director Of Sales & Business Development
13 Yearsyrs
Marketing Director Business Developer
Director Of Strategy
12 Yearsyrs
Senior Product Manager Business Developer
Director, Strategic Accounts
13 Yearsyrs
Co-Founder Senior Business Analyst
Manager Finance Planning And Analysis
8 Yearsyrs
Senior Project Manager Senior Product Manager
Marketing Director
7 Yearsyrs
Managing Director Marketing Consultant
Marketing Manager
6 Yearsyrs
Senior Product Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
General Manager Territory Manager
Regional Business Manager
10 Yearsyrs
Director Of Sales
Sales Vice President
9 Yearsyrs
Operations Director Corporate Director
Senior Director Of Finance
14 Yearsyrs
Senior Manager Senior Project Manager
Senior Product Manager
9 Yearsyrs
Director Of Strategy Vice President, Business Development
Senior Vice President, Sales
14 Yearsyrs
Business Developer Vice President, Business Development
Vice President & General Manager
12 Yearsyrs
General Manager Regional Vice President
Vice President & Sales Manager
9 Yearsyrs
Senior Manager Director Of Information
Vice President Of Information Technology
12 Yearsyrs
Senior Manager Of Marketing Director Of Sales
Vice President Of Sales & Operations
12 Yearsyrs
Senior Project Manager Director Of Product Development
Vice President Product Development
12 Yearsyrs
Director Of Strategy
Vice President, Strategy
13 Yearsyrs
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Average Length of Employment
Senior Manager 4.2 years
Manager/Partner 3.9 years
Group Director 3.6 years
Business Partner 3.6 years
Product Manager 3.4 years
Marketing Manager 3.1 years
Manager, Strategy 3.0 years
Business Developer 2.9 years
Top Employers Before
Consultant 7.1%
Manager 6.8%
Analyst 3.8%
Internship 3.6%
Associate 3.2%
Top Employers After
Director 5.8%
Consultant 4.8%
Manager 4.6%
Principal 3.1%

Manager, Strategy Demographics

Gender

Male

62.6%

Female

33.8%

Unknown

3.6%
Ethnicity

White

71.0%

Asian

17.6%

Hispanic or Latino

7.5%

Unknown

2.6%

Black or African American

1.3%
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Languages Spoken

Spanish

35.8%

French

10.1%

German

8.3%

Chinese

7.3%

Portuguese

6.4%

Mandarin

6.4%

Hindi

4.6%

Japanese

3.7%

Italian

3.7%

Greek

1.8%

Carrier

1.8%

Urdu

1.8%

Korean

1.8%

Polish

0.9%

Hawaiian

0.9%

Gujarati

0.9%

Romanian

0.9%

Cantonese

0.9%

Serer

0.9%

Arabic

0.9%
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Manager, Strategy Education

Schools

University of Chicago

9.2%

New York University

8.6%

Duke University

8.0%

Northwestern University

7.4%

Cornell University

5.6%

Columbia University

5.6%

University of Texas at Austin

5.3%

Carnegie Mellon University

4.5%

University of Michigan - Ann Arbor

4.5%

University of Pennsylvania

4.2%

University of Southern California

4.2%

University of Phoenix

4.2%

Pennsylvania State University

3.9%

Harvard University

3.9%

Emory University

3.9%

Syracuse University

3.6%

Michigan State University

3.6%

University of California - Los Angeles

3.6%

University of California - Berkeley

3.3%

Georgetown University

3.3%
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Majors

Business

34.7%

Finance

14.9%

Marketing

14.4%

Management

7.4%

Communication

4.3%

Accounting

2.9%

Economics

2.7%

Electrical Engineering

2.0%

International Business

1.9%

Computer Science

1.8%

Journalism

1.5%

Psychology

1.4%

Political Science

1.4%

Human Resources Management

1.3%

Management Information Systems

1.3%

Industrial Engineering

1.3%

Small Business Management

1.3%

Mechanical Engineering

1.3%

Project Management

1.2%

Computer Information Systems

1.2%
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Degrees

Masters

60.1%

Bachelors

27.3%

Other

6.4%

Certificate

2.3%

Doctorate

2.3%

Associate

1.1%

Diploma

0.4%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Manager, Strategy Salaries

Job Title Company Location Start Date Salary
Manager, Trading Strategy & Analytics KCG Americas LLC NY Jan 12, 2015 $350,000
Manager, Strategy Development 3 EBAY Inc. San Jose, CA Mar 16, 2015 $200,000
Manager, Strategy & Operations, Business Model Transformation Deloitte Consulting LLP San Francisco, CA Sep 09, 2016 $191,361 -
$222,300
Principal Manager, Business Model Strategy Adobe Systems Incorporated San Francisco, CA Sep 24, 2015 $181,000
Manager, Strategy & Operations, Mergers & Acquisitions Deloitte Consulting LLP Houston, TX Sep 30, 2016 $179,775 -
$222,300
Manager, Data Analytics Strategy & Advanced Analytics Conocophillips Company Houston, TX Jul 18, 2016 $178,900 -
$268,300
Manager-Business Development/Strategy Planning Verizon Corporate Resources Group Palo Alto, CA Mar 09, 2016 $178,065
Manager-Business Development/Strategy Planning Verizon Corporate Resources Group Palo Alto, CA Sep 03, 2016 $178,065
Manager-Strategy Ann Taylor, Inc. New York, NY Jun 20, 2016 $175,000
Manager, Corporate and Business Strategy Pricewaterhousecoopers Advisory Services LLC New York, NY Dec 29, 2016 $172,000 -
$218,000
Manager Strategy III Samsung Electronics America, Inc. Mountain View, CA Oct 17, 2016 $170,000 -
$200,000
Strategy Manager Jpmorgan Chase & Co. New York, NY Sep 28, 2015 $170,000
Manager Strategy III Samsung Electronics America, Inc. Mountain View, CA Jul 11, 2016 $170,000 -
$190,000
Manager of Business Operations & Strategy Nerdwallet, Inc. San Francisco, CA Feb 19, 2016 $165,000
Manager, Strategy, Global Gum & Candy Category Mondelez Global LLC East Hanover, NJ Jul 01, 2016 $135,252
Manager, Strategy, Global Gum & Candy Category Mondelez Global LLC East Hanover, NJ Jan 07, 2016 $135,252
Manager, Strategy & Operations, Supply Chain & Mftg OPS Deloitte Consulting LLP Dallas, TX May 01, 2016 $135,000 -
$235,000
Manager, Strategy & Analysis Medical Broadcasting, LLC Philadelphia, PA Aug 08, 2016 $135,000
Manager, Strategy & Operations, Supply Chain & Manufacturing Operations Deloitte Consulting LLP New York, NY Aug 01, 2016 $135,000 -
$235,000
Manager, Strategy & Operations, Service Operations Deloitte Consulting LLP New York, NY Dec 01, 2016 $135,000 -
$235,000
Manager, Strategy & Operations, Supply Chain & Manufacturing Operations Deloitte Consulting LLP New York, NY Jan 02, 2016 $135,000 -
$235,000
Manager, Systems Design and Strategy T-Mobile USA, Inc. Bellevue, WA Oct 21, 2015 $135,000 -
$145,000
Manager, Business Strategy Hp Enterprise Services, LLC Plano, TX Feb 03, 2016 $120,153 -
$180,000
Manager Corporate Strategy TYCO Electronics Corporation, A Te Connectivity Ltd. Company Middletown, PA Aug 07, 2015 $120,000 -
$147,000
Strategy Manager Microsoft Corporation Redmond, WA Jul 14, 2015 $120,000
Manager, Strategy & Analysis Digitas, Inc. Boston, MA Dec 09, 2016 $120,000
Manager, Product Marketing and Strategy Cognitive Leap Solutions Inc. Pasadena, CA Aug 15, 2016 $120,000
Manager, Strategy & Analysis Digitas, Inc. Boston, MA Sep 19, 2016 $120,000
Manager, Strategy Development Paypal, Inc. San Jose, CA Mar 06, 2015 $120,000
Manager, Strategy Development 1 EBAY Inc. San Jose, CA Oct 08, 2016 $119,517 -
$130,000

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Top Skills for A Manager, Strategy

FinancialAnalysisBusinessUnitGoogleAnalyticsWebBusinessDevelopmentProjectManagementBusinessPlanComplianceMarketResearchResourceProcessImprovementBusinessStrategyROIBusinessProcessStrategicPlanCRMStrategyDevelopmentPArchitectureKeyPerformanceIndicators

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Top Manager, Strategy Skills

  1. Financial Analysis
  2. Business Unit
  3. Google Analytics
You can check out examples of real life uses of top skills on resumes here:
  • Turned market and financial analysis into recommendations for risk management strategy and trading instrument selection.
  • Facilitated production of the Quarterly Business Unit Review, in partnership with finance and business colleagues.
  • Google Analytics monitoring and reporting.
  • Worked in tandem with other departments as part of larger web redesign and development projects.
  • Led business development and strategic initiatives for the business and identified strategic business opportunities.

Top Manager, Strategy Employers

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