Manufacturer's representative vs area sales representative

The differences between manufacturer's representatives and area sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a manufacturer's representative and an area sales representative. Additionally, an area sales representative has an average salary of $58,355, which is higher than the $57,622 average annual salary of a manufacturer's representative.

The top three skills for a manufacturer's representative include product line, trade shows and distribution channels. The most important skills for an area sales representative are customer service, business development, and sales process.

Manufacturer's representative vs area sales representative overview

	Manufacturer's Representative	Area Sales Representative
Yearly salary	$57,622	$58,355
Hourly rate	$27.70	$28.06
Growth rate	4%	4%
Number of jobs	175,503	199,212
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 69%
Average age	47	47
Years of experience	4	4

Manufacturer's representative vs area sales representative salary

Manufacturer's representatives and area sales representatives have different pay scales, as shown below.

	Manufacturer's Representative	Area Sales Representative
Average salary	$57,622	$58,355
Salary range	Between $36,000 And $91,000	Between $42,000 And $80,000
Highest paying City	-	Syracuse, NY
Highest paying state	-	Maine
Best paying company	-	Microsoft
Best paying industry	-	Finance

Differences between manufacturer's representative and area sales representative education

There are a few differences between a manufacturer's representative and an area sales representative in terms of educational background:

	Manufacturer's Representative	Area Sales Representative
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 69%
Most common major	Business	Business
Most common college	SUNY College of Technology at Alfred	SUNY College of Technology at Alfred

Manufacturer's representative vs area sales representative demographics

Here are the differences between manufacturer's representatives' and area sales representatives' demographics:

	Manufacturer's Representative	Area Sales Representative
Average age	47	47
Gender ratio	Male, 81.0% Female, 19.0%	Male, 66.0% Female, 34.0%
Race ratio	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 13.8% Asian, 5.1% White, 73.4% American Indian and Alaska Native, 0.2%	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.3% Asian, 5.2% White, 72.7% American Indian and Alaska Native, 0.2%
LGBT Percentage	6%	6%

Differences between manufacturer's representative and area sales representative duties and responsibilities

Manufacturer's representative example responsibilities.

Lead consultative sales engagements identifying value and ROI create for the customer through process mapping.
Manage Mid-Atlantic geographic trading area.
Champion certify in windows, entry doors, roofing and siding.
Create packages of equipment to address all aspects of a facility's HVAC needs.
Recognize as an expert in the utilization of SFDC (Salesforce.com) to capture sales process.
Sell products such as metal roofing, energy saving windows, insulate siding and complete kitchen and bathroom remodels.

Area sales representative example responsibilities.

Manage and create all content distribute via various social media outlets: Facebook, twitter, feedback blogs, etc.
Create wholesale catalog using Powerpoint and PDF.
Add and update customer information in Seibel CRM application.
Schedule monthly sales, change POS, acquire extra sales/floor space.
Increase sales and product visibility by placing POS material and encouraging promotion participation within accounts.
Execute weekly on premise promotions and off-site special events that generate brand awareness, increase distribution and additional sales.

Manufacturer's representative vs area sales representative skills

Common manufacturer's representative skills

Product Line, 22%
Trade Shows, 8%
Distribution Channels, 8%
General Contractors, 6%
OEM, 5%
State Territory, 5%

Common area sales representative skills

Customer Service, 24%
Business Development, 17%
Sales Process, 15%
Customer Relations, 7%
Product Knowledge, 4%
Territory Sales, 3%

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Manufacturer's Representative
Manufacturer's Representative vs Area Sales Representative

Updated January 8, 2025

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