Become A Market Analyst
Where do you want to work?
Working As A Market Analyst
- Analyzing Data or Information
- Getting Information
- Interacting With Computers
- Interpreting the Meaning of Information for Others
- Communicating with Supervisors, Peers, or Subordinates
Mostly Sitting
Make Decisions
$48,586
Average Salary
What Does A Market Analyst Do
Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.
DutiesMarket research analysts typically do the following:
- Monitor and forecast marketing and sales trends
- Measure the effectiveness of marketing programs and strategies
- Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
- Gather data on consumers, competitors, and market conditions
- Analyze data using statistical software
- Convert complex data and findings into understandable tables, graphs, and written reports
- Prepare reports and present results to clients and management
Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.
Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions.
Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research.
Workers who design and conduct surveys are known as survey researchers.
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How To Become A Market Analyst
Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.
EducationMarket research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.
Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.
Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.
Licenses, Certifications, and RegistrationsCertification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.
Important QualitiesAnalytical skills. Market research analysts must be able to understand large amounts of data and information.
Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.
Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.
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Market Analyst jobs
Market Analyst Career Paths
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Senior Research Analyst 3.3 years
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Senior Market Analyst 3.3 years
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Marketing And Operations Manager 3.3 years
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Senior Market Research Analyst 3.2 years
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Director Of Market Analysis 3.2 years
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Finance And Marketing Analyst 2.7 years
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Commercial Analyst 2.6 years
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Market Data Analyst 2.6 years
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Marketing/Business Analyst 2.5 years
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Associate Analyst 2.5 years
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Product Analyst 2.4 years
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Strategic Planning Analyst 2.3 years
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Trade Analyst 2.2 years
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Energy Analyst 2.1 years
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Market Research Analyst 2.1 years
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Marketing Analyst 2.1 years
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Marketing Research Analyst 2.1 years
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Research Analyst 2.0 years
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Market Researcher 2.0 years
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Market Analyst 2.0 years
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Market Research Consultant 1.9 years
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Research Analyst Internship 0.5 years
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Analyst Internship 0.5 years
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Market Research Internship 0.4 years
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Mba Internship 0.4 years
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Market Analyst Internship 0.4 years
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Summer Analyst 0.3 years
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Internship 16.6%
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Research Assistant 8.1%
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Finance Analyst 7.0%
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Analyst 5.5%
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Sales Associate 5.1%
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Marketing Internship 5.1%
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Account Executive 4.6%
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Business Analyst 4.6%
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Project Manager 4.4%
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Research Analyst 4.4%
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Sales Representative 4.1%
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Consultant 3.8%
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Assistant Manager 3.6%
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Finance Internship 3.2%
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Manager 3.2%
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Summer Analyst 3.1%
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Team Leader 2.9%
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Product Manager 8.4%
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Marketing Manager 7.8%
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Vice President 7.8%
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Project Manager 7.4%
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Business Analyst 6.6%
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Consultant 6.3%
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Analyst 5.4%
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Finance Analyst 5.0%
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Account Manager 4.4%
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Manager 4.4%
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Business Developer 4.4%
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Marketing Director 4.1%
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Account Executive 4.0%
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Internship 3.8%
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Senior Analyst 3.7%
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Research Assistant 3.1%
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Data Analyst 3.0%
Average Length of Employment
Top Careers Before Market Analyst
Top Careers After Market Analyst
Market Analyst Demographics
Gender
-
Male
58.0% -
Female
36.7% -
Unknown
5.3%
Ethnicity
-
White
70.5% -
Asian
16.3% -
Hispanic or Latino
9.6% -
Unknown
2.6% -
Black or African American
1.0%
Languages Spoken
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Spanish
28.2% -
French
12.4% -
Chinese
10.2% -
Mandarin
9.3% -
German
6.1% -
Japanese
5.0% -
Italian
4.7% -
Russian
4.3% -
Portuguese
3.6% -
Korean
3.4% -
Arabic
2.5% -
Cantonese
2.3% -
Hindi
1.8% -
Urdu
1.6% -
Turkish
0.9% -
Greek
0.9% -
Polish
0.9% -
Dutch
0.7% -
Hebrew
0.7% -
Malay
0.7%
Market Analyst
Unfortunately we don’t have enough data for this section.
Market Analyst Education
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New York University
7.9% -
Columbia University
7.6% -
University of Phoenix
7.3% -
University of Connecticut
6.6% -
University of Texas at Austin
6.3% -
Cornell University
5.4% -
Pennsylvania State University
5.1% -
George Washington University
4.8% -
University of Pennsylvania
4.8% -
Duke University
4.5% -
Michigan State University
4.2% -
University of Southern California
4.2% -
University of Houston
4.2% -
Drexel University
4.2% -
Georgia State University
3.9% -
University of Michigan - Ann Arbor
3.9% -
Northeastern University
3.9% -
Ohio State University
3.6% -
Texas A&M University
3.6% -
University of Colorado at Boulder
3.6% -
Business 28.1%
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Finance 17.7%
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Marketing 13.1%
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Economics 8.8%
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Management 5.5%
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Accounting 4.1%
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Political Science 3.5%
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Communication 2.9%
-
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Statistics 1.8%
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Psychology 1.7%
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Management Science 1.5%
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Real Estate 1.5%
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Mathematics 1.4%
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English 1.3%
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Law 1.2%
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-
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Project Management 1.0%
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Bachelors
44.5% -
Masters
37.7% -
Other
9.7% -
Doctorate
3.1% -
Certificate
2.9% -
Associate
1.6% -
License
0.2% -
Diploma
0.2%
Schools
Majors
Degrees
Market Analyst
Unfortunately we don’t have enough data for this section.
Real Market Analyst Salaries
Job Title
|
Company
|
Location
|
Start Date
|
Salary
|
|---|---|---|---|---|
| Emerging Markets Structured Middle Office (SMO) Analyst | Barclays Services Corp | New York, NY | Jul 30, 2015 | $218,775 |
| Consumer & Markets Insights Analyst | Apple Inc. | Cupertino, CA | Sep 14, 2016 | $185,000 - $233,900 |
| Power Markets Analyst | Citigroup Energy Inc. | Houston, TX | Aug 06, 2015 | $175,000 |
| Markets Analyst | Citicorp North America, Inc. | New York, NY | Mar 09, 2015 | $160,000 |
| Global Markets Analyst | Field Street Capital Management, LLC | New York, NY | Nov 13, 2015 | $160,000 |
| Analyst, Emerging Markets | Rs Investment Management Co. LLC | San Francisco, CA | Jun 30, 2016 | $158,974 |
| International Markets Analyst | LDI Group Inc. | Salt Lake City, UT | Oct 26, 2015 | $157,900 |
| Debt Capital Markets Analyst | Stifel Financial Corp. | Greenwich, CT | Sep 11, 2015 | $150,000 |
| Market Analyst | Asia TV USA, Ltd | Iselin, NJ | Jan 09, 2016 | $145,000 |
| Market Analyst | B & S International Inc. | Avon, OH | Apr 15, 2015 | $143,562 |
| International Market Analyst, Vertical Markets | Twitter, Inc. | New York, NY | Jul 12, 2015 | $142,792 |
| Market Analyst | Corestrategy Corporation | Irvine, CA | Feb 24, 2016 | $136,427 |
| Market Analyst and Manager | Animal Care Equipment & Services, LLC | Broomfield, CO | Oct 05, 2016 | $134,832 |
| Market Analyst | Johnson Hotels Inc. | Pleasanton, CA | Apr 18, 2016 | $134,347 |
| Capital Markets Analyst II | Federal Home Loan Bank of Des Moines | Des Moines, IA | Sep 09, 2016 | $69,680 - $104,520 |
| Secondary Market Analyst | Maxreal Cupertino | Cupertino, CA | Jan 07, 2016 | $69,600 |
| Market Analyst II | Airline Tariff Publishing Company (Atpco) | Dulles Town Center, VA | Aug 31, 2016 | $69,493 - $80,000 |
| Telecom Market Analyst | Bruel & Kjaer North America Inc. | Aptos, CA | Mar 20, 2016 | $69,410 - $120,000 |
| Statistician-Market Analyst | Love's Travel Stops & Country Stores | Oklahoma City, OK | Aug 25, 2015 | $69,347 - $71,050 |
| Data Scientist-Market Analyst | Sourcelink Acquisition LLC | Greenville, SC | Oct 09, 2016 | $68,000 |
| Hospitality Market Analyst | APIC Hotel Management California LLC | San Francisco, CA | Jul 09, 2016 | $50,960 |
| Market Reseach Analyst | Nishimoto Trading Co Ltd DBA Wismettac Asian Foods | Norcross, GA | Oct 27, 2016 | $50,794 |
| Market Analyst | Shenhua International America, LLC | Mount Prospect, IL | Feb 01, 2015 | $50,700 - $52,000 |
| Market Analyst | Impex GLS, Inc. | Wood Dale, IL | Jan 27, 2015 | $50,589 |
| Market Analyst | Alpha Search Advisory Partners LLC | Manhasset, NY | Oct 01, 2015 | $50,568 |
| Market Analyst | Asia TV USA, Ltd. | Iselin, NJ | Jan 04, 2016 | $50,000 |
| Market Analyst | AQM Capital LLC | New York, NY | Aug 18, 2016 | $50,000 |
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Top Skills for A Market Analyst
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Top Market Analyst Skills
- Financial Analysis
- New Product Development
- Market Research
- Performed financial analysis that directed the institution in daily investment decisions.
- Lead new product development initiative for next generation exterior cladding platform.
- Managed Frost and Sullivan market research vendor relationship.
- Perform simple to complex customer data collection and analysis, provide insurance consultancy and handle the after sale customer service.
- Researched and developed strategy for electric vehicle components.