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Become A Market Analyst

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Working As A Market Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $62,000

    Average Salary

What Does A Market Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Market Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Market Analyst Career Paths

Market Analyst
Analyst Manager Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Analyst Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Analyst Project Manager Product Manager
Product Management Director
12 Yearsyrs
Business Analyst Product Manager Product Marketing Manager
Senior Product Marketing Manager
10 Yearsyrs
Business Analyst Manager Marketing Director
Director Of Marketing & Development
9 Yearsyrs
Business Analyst Project Manager Marketing Manager
Marketing Program Manager
6 Yearsyrs
Finance Analyst Office Manager Marketing Director
Director, Global Marketing
12 Yearsyrs
Finance Analyst Consultant Marketing Manager
Marketing And Operations Manager
5 Yearsyrs
Finance Analyst Product Manager Brand Manager
Brand Director
10 Yearsyrs
Consultant Senior Accountant Senior Finance Analyst
Pricing Manager
7 Yearsyrs
Consultant Senior Analyst
Analytical Manager
8 Yearsyrs
Account Executive Sales Manager Sales And Marketing Manager
Business Development And Marketing Manager
7 Yearsyrs
Account Executive Marketing Consultant Brand Manager
Customer Marketing Manager
7 Yearsyrs
Account Executive Marketing Consultant Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Marketing Analyst Marketing Specialist Marketing Program Manager
Manager, Field Marketing
5 Yearsyrs
Marketing Analyst Marketing Specialist Digital Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Data Analyst Senior Consultant Senior Product Manager
Marketing Lead
5 Yearsyrs
Data Analyst Marketing Analyst Digital Marketing Specialist
Digital Marketing Strategist
5 Yearsyrs
Executive Assistant Marketing Specialist Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Research Associate Editor Senior Copywriter
Brand Strategist
5 Yearsyrs
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Do you work as a Market Analyst?

Help others decide if this is a good career for them

Average Length of Employment
Associate Analyst 2.4 years
Marketing Analyst 2.1 years
Research Analyst 2.0 years
Market Analyst 2.0 years
Assistant Analyst 1.9 years
Market Researcher 1.7 years
Analyst Internship 0.5 years
Summer Analyst 0.3 years
Top Careers Before Market Analyst
Internship 17.3%
Analyst 6.3%
Consultant 4.5%
Manager 2.9%
Associate 2.7%
Top Careers After Market Analyst
Consultant 7.6%
Analyst 6.5%
Manager 5.0%
Internship 4.3%
Associate 4.2%
Director 3.2%

Do you work as a Market Analyst?

Average Yearly Salary
$62,000
View Detailed Salary Report
$39,000
Min 10%
$62,000
Median 50%
$62,000
Median 50%
$62,000
Median 50%
$62,000
Median 50%
$62,000
Median 50%
$62,000
Median 50%
$62,000
Median 50%
$100,000
Max 90%
Best Paying Company
BP America Inc.
Highest Paying City
Bellevue, WA
Highest Paying State
Alaska
Avg Experience Level
2.1 years
How much does a Market Analyst make at top companies?
The national average salary for a Market Analyst in the United States is $62,675 per year or $30 per hour. Those in the bottom 10 percent make under $39,000 a year, and the top 10 percent make over $100,000.

Real Market Analyst Salaries

Job Title Company Location Start Date Salary
Emerging Markets Structured Middle Office (SMO) Analyst Barclays Services Corp New York, NY Jul 30, 2015 $218,775
Consumer & Markets Insights Analyst Apple Inc. Cupertino, CA Sep 14, 2016 $185,000 -
$233,900
Power Markets Analyst Citigroup Energy Inc. Houston, TX Aug 06, 2015 $175,000
Global Markets Analyst Field Street Capital Management, LLC New York, NY Nov 13, 2015 $160,000
Markets Analyst Citicorp North America, Inc. New York, NY Mar 09, 2015 $160,000
Analyst, Emerging Markets Rs Investment Management Co. LLC San Francisco, CA Jun 30, 2016 $158,974
International Markets Analyst LDI Group Inc. Salt Lake City, UT Oct 26, 2015 $157,900
Debt Capital Markets Analyst Stifel Financial Corp. Greenwich, CT Sep 11, 2015 $150,000
Market Analyst Asia TV USA, Ltd. Iselin, NJ Jan 09, 2016 $145,000
Market Analyst B & S International Inc. Avon, OH Apr 15, 2015 $143,562
International Market Analyst, Vertical Markets Twitter, Inc. New York, NY Jul 12, 2015 $142,792
Market Analyst Corestrategy Corporation Irvine, CA Feb 24, 2016 $136,427
Market Analyst and Manager Animal Care Equipment & Services, LLC Broomfield, CO Oct 05, 2016 $134,832
Market Analyst Johnson Hotels Inc. Pleasanton, CA Apr 18, 2016 $134,347
Capital Markets Analyst II Federal Home Loan Bank of Des Moines Des Moines, IA Sep 09, 2016 $69,680 -
$104,520
Secondary Market Analyst Maxreal Cupertino Cupertino, CA Jan 07, 2016 $69,600
Market Analyst II Airline Tariff Publishing Company (Atpco) Dulles Town Center, VA Aug 31, 2016 $69,493 -
$80,000
Telecom Market Analyst Bruel & Kjaer North America Inc. Aptos, CA Mar 20, 2016 $69,410 -
$120,000
Statistician-Market Analyst Love's Travel Stops & Country Stores Oklahoma City, OK Aug 25, 2015 $69,347 -
$71,050
Market Analyst INXS VII LLC Tampa, FL May 20, 2015 $67,933
Hospitality Market Analyst APIC Hotel Management California LLC San Francisco, CA Jul 09, 2016 $50,960
Market Reseach Analyst Nishimoto Trading Co Ltd. DBA Wismettac Asian Foods Norcross, GA Oct 27, 2016 $50,794
Market Analyst Shenhua International America, LLC Mount Prospect, IL Feb 01, 2015 $50,700 -
$52,000
Market Analyst Impex GLS, Inc. Wood Dale, IL Jan 27, 2015 $50,589
Market Analyst Alpha Search Advisory Partners LLC Manhasset, NY Oct 01, 2015 $50,568
Market Analyst AQM Capital LLC New York, NY Aug 18, 2016 $50,000
Market Analyst Banco Bradesco S.A. New York, NY Sep 14, 2015 $50,000

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Top Skills for A Market Analyst

  1. Market Research
  2. Financial Statements
  3. New Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Conducted market research to identify consumer's sentiment toward brands and channeled key findings to develop targeted marketing strategies.
  • Supported other departments by reviewing inventory and revolver loan financial statements and analyzing revenue accrual on a monthly basis.
  • Performed analyses to support loyalty marketing, retention and acquisition strategies and new product development.
  • Performed confidential data entry for submission to the federal government.
  • Spearheaded marketing, client relations, and business development activities to enhance market capture and profitability.

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Top 10 Best States for Market Analysts

  1. Connecticut
  2. New York
  3. Delaware
  4. Virginia
  5. Minnesota
  6. Ohio
  7. Massachusetts
  8. Rhode Island
  9. Iowa
  10. New Jersey
  • (146 jobs)
  • (1,009 jobs)
  • (57 jobs)
  • (750 jobs)
  • (259 jobs)
  • (324 jobs)
  • (517 jobs)
  • (40 jobs)
  • (56 jobs)
  • (328 jobs)

Market Analyst Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 4,299 Market Analyst resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Market Analyst Resume

View Resume Examples

Market Analyst Demographics

Gender

Male

53.4%

Female

35.1%

Unknown

11.5%
Ethnicity

White

54.9%

Asian

16.0%

Hispanic or Latino

14.4%

Black or African American

10.6%

Unknown

4.2%
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Foreign Languages Spoken

Spanish

28.5%

French

13.8%

Chinese

10.9%

Mandarin

9.3%

German

6.4%

Italian

4.7%

Japanese

4.4%

Russian

3.8%

Portuguese

3.4%

Korean

3.3%

Arabic

2.5%

Cantonese

1.6%

Hindi

1.5%

Dutch

1.3%

Urdu

1.3%

Polish

0.9%

Malay

0.7%

Greek

0.7%

Turkish

0.5%

Albanian

0.5%
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Market Analyst Education

Schools

New York University

9.6%

University of Phoenix

7.7%

Columbia University

7.7%

University of Texas at Austin

6.6%

University of Connecticut

6.1%

Pennsylvania State University

5.7%

University of Houston

5.3%

Michigan State University

4.6%

Ohio State University

4.6%

George Washington University

4.2%

University of Southern California

4.0%

DePaul University

4.0%

Duke University

4.0%

Northeastern University

4.0%

Texas A&M University

3.9%

University of Pennsylvania

3.7%

Fordham University

3.7%

Georgetown University

3.5%

Florida International University

3.5%

University of Michigan - Ann Arbor

3.5%
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Majors

Business

29.3%

Finance

17.5%

Marketing

12.6%

Economics

8.8%

Management

5.4%

Accounting

3.9%

Political Science

3.0%

Communication

2.9%

International Business

2.0%

Real Estate

1.8%

Psychology

1.7%

Statistics

1.5%

Management Science

1.3%

Mathematics

1.3%

English

1.3%

Law

1.3%

International Relations

1.2%

Education

1.1%

Project Management

1.1%

Public Relations

0.9%
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Degrees

Bachelors

44.9%

Masters

37.5%

Other

9.5%

Certificate

2.9%

Doctorate

2.7%

Associate

1.9%

License

0.3%

Diploma

0.3%
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