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The differences between market analysts and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market analyst and a marketing analyst. Additionally, a market analyst has an average salary of $61,606, which is higher than the $59,380 average annual salary of a marketing analyst.
The top three skills for a market analyst include analytics, market research and provide management. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Market Analyst | Marketing Analyst | |
| Yearly salary | $61,606 | $59,380 |
| Hourly rate | $29.62 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 35,278 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A market analyst is responsible for examining relevant information that will aid the organization to make informed decisions on market strategy. You will be responsible for assessing consumer preferences that will help the company decide how to advertise and market their products. Other typical duties that you will perform may include devising and evaluating methods for gathering data such as opinion polls, surveys, and questionnaires, interpreting the data and organizing this into statistical reports and tables, and creating visuals of industry trends.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Market analysts and marketing analysts have different pay scales, as shown below.
| Market Analyst | Marketing Analyst | |
| Average salary | $61,606 | $59,380 |
| Salary range | Between $41,000 And $90,000 | Between $41,000 And $84,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Delaware | Washington |
| Best paying company | Intuitive Surgical | Meta |
| Best paying industry | Finance | Finance |
There are a few differences between a market analyst and a marketing analyst in terms of educational background:
| Market Analyst | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market analysts' and marketing analysts' demographics:
| Market Analyst | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 61.0% Female, 39.0% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.4% White, 64.5% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |