What does a market analyst do?

A market analyst is responsible for examining relevant information that will aid the organization to make informed decisions on market strategy. You will be responsible for assessing consumer preferences that will help the company decide how to advertise and market their products. Other typical duties that you will perform may include devising and evaluating methods for gathering data such as opinion polls, surveys, and questionnaires, interpreting the data and organizing this into statistical reports and tables, and creating visuals of industry trends.
Market analyst responsibilities
Here are examples of responsibilities from real market analyst resumes:
- Manage walk-in and appointment GIS requests.
- Manage project team meetings using SharePoint calendars.
- Conduct valuation of commercial loan portfolios for various financial institutions with VBA, SQL and DataRaptor.
- Improve automation reports in Excel/VBA and Bloomberg API.
- Focus, SAS and SQL are the primary languages used for data extraction.
- Report exchange data usage to various vendors and exchange groups utilizing Reuters DACS.
- Test the foreign, domestic, and NASDAQ data feeds on both Solaris and Linux environments.
- Facilitate timely updates like creating new VBA parsers in accordance with exchange changes such as NYMEX to CME.
- Use ETL tools to streamline carrier vendor codes, destinations codes, and various calling records for concise reports.
- Assist with the QA testing of SRLabs feed handlers as well as their stepwise migration to Ronin-Capital's production environment.
- Generate and analyze usage base out-of-region reports on Reuters terminals across all divisions that reduce costs by over $400K.
- Facilitate automation of the addition of strikes by building VBA macros and spreadsheets with embed logic functions to identify erroneous strikes.
- Compile and categorize data from customer feedback and present action items to leadership via PowerPoint.
- Develop employee communications including open enrollment materials, PowerPoint presentations, and employee bulletins and newsletters.
- Contribute forecasting model and market forecast utilizing SAS, collecting cost related information, providing data to internal customers.
Market analyst skills and personality traits
We calculated that 7% of Market Analysts are proficient in Analytics, Market Research, and Provide Management. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.
We break down the percentage of Market Analysts that have these skills listed on their resume here:
- Analytics, 7%
Designed and implemented reporting and analytics used by Marketing and top Management to analyze the business used to support business decisions.
- Market Research, 6%
Completed extensive horizontal and vertical market research to develop market entrance strategies for LANL technologies while simultaneously evaluating competitor technologies.
- Provide Management, 6%
Conduct in-depth research on relevant technological issues, provide management with strategic recommendations to best meet client goals.
- PowerPoint, 5%
Compiled and categorized data from customer feedback and presented action items to leadership via PowerPoint.
- Data Analysis, 5%
Provided relevant and timely data analysis regarding pricing, sampling, and historical sales to market managers for strategic decision-making.
- Macro, 5%
Completed macro economy environment research and analysis in Europe, China and USA.
Most market analysts use their skills in "analytics," "market research," and "provide management" to do their jobs. You can find more detail on essential market analyst responsibilities here:
Analytical skills. One of the key soft skills for a market analyst to have is analytical skills. You can see how this relates to what market analysts do because "market research analysts must evaluate large amounts of data and information related to market conditions." Additionally, a market analyst resume shows how market analysts use analytical skills: "created vba interface in access for oracle database to be used by nontechnical communications production team. "
Communication skills. Another soft skill that's essential for fulfilling market analyst duties is communication skills. The role rewards competence in this skill because "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." According to a market analyst resume, here's how market analysts can utilize communication skills in their job responsibilities: "maintained communications and contacts to collect and analyze technical, financial, schedule, and sales information for product line. "
Detail oriented. This is an important skill for market analysts to perform their duties. For an example of how market analyst responsibilities depend on this skill, consider that "market research analysts must pay attention to minutiae to evaluate data." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a market analyst: "designed and wrote quarterly market updates for customers worldwide including detailed market analysis and recommended purchasing strategies. ".
The three companies that hire the most market analysts are:
- Regions Bank55 market analysts jobs
- The Independent Traveler52 market analysts jobs
- Black & Veatch50 market analysts jobs
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Market analyst vs. Analyst internship
An analyst internship is a student program where an intern is assigned to assist analyst professionals by analyzing business goals, objectives, and needs. Analyst interns assist in the planning and designing of business processes and suggest recommendations for improvement. They conduct research and analysis to support business operations and resolve issues using systems and data. They also help estimate the costs and benefits of multiple business actions and help the business organization launch new initiatives.
These skill sets are where the common ground ends though. The responsibilities of a market analyst are more likely to require skills like "analytics," "provide management," "powerpoint," and "macro." On the other hand, a job as an analyst internship requires skills like "management system," "python," "data entry," and "c++." As you can see, what employees do in each career varies considerably.
Analyst interns really shine in the professional industry with an average salary of $41,723. Comparatively, market analysts tend to make the most money in the finance industry with an average salary of $72,619.The education levels that analyst interns earn slightly differ from market analysts. In particular, analyst interns are 0.4% more likely to graduate with a Master's Degree than a market analyst. Additionally, they're 0.0% more likely to earn a Doctoral Degree.Market analyst vs. Market research internship
A Market Research Intern is responsible for conducting data and statistical analysis to evaluate market performance and identify opportunities to generate profits. Market Research Interns perform administrative duties under the supervision of a market research manager, such as writing and filing reports, organizing documents, researching trends, and designing participant surveys. A Market Research Intern must have excellent communication and analytical skills, especially in collecting accurate data and interpreting results.
Each career also uses different skills, according to real market analyst resumes. While market analyst responsibilities can utilize skills like "analytics," "provide management," "macro," and "capital markets," market research interns use skills like "research projects," "primary research," "linkedin," and "twitter."
Market research interns earn similar levels of education than market analysts in general. They're 2.1% less likely to graduate with a Master's Degree and 0.0% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for market analysts in the next 3-5 years?
Applications of mobile technology are also a growing area in marketing. The techniques of "geo-conquesting" and "geo-fencing" through mobile technology allow firms to distribute time-sensitive, location-based marketing offerings to potential customers. For example, a coffee shop can text a special offer for a discounted latte to a potential customer as they drive down the street, headed to the shop's location.
Market analyst vs. Analyst sales
Analyst sales, or a sales analyst, is an individual who is responsible for increasing sales and revenue of a company by running competitive analysis and making recommendations on how the marketing and sales team should move forward. Sales analysts must assist in the review of monthly financial statements and prepare complex financial statements for retail and service businesses. They develop and provide market intelligence data solutions for the sales team to maximize territory sales efforts. Sales analysts must also maintain a business relationship with key account top management to deliver outstanding customer service and assistance.
The required skills of the two careers differ considerably. For example, market analysts are more likely to have skills like "analytics," "provide management," "powerpoint," and "macro." But a analyst sales is more likely to have skills like "customer service," "crm," "sales data," and "pos."
Analyst sales earn the best pay in the finance industry, where they command an average salary of $80,458. Market analysts earn the highest pay from the finance industry, with an average salary of $72,619.When it comes to education, analyst sales tend to earn lower degree levels compared to market analysts. In fact, they're 5.7% less likely to earn a Master's Degree, and 0.6% less likely to graduate with a Doctoral Degree.Market analyst vs. Data analyst internship
A data analyst internship involves a trainee who wants to gain working experience in the field of information technology (IT) by assisting data analyst professionals. Data analyst interns should examine information using data analysis tools so that they can help their employers make important decisions by identifying various facts and trends. They write reports and present them to the management to provide new insights about new trends and areas for improvement. Data analyst interns can find work in areas such as banks, specialist software development companies, and consultancies.
Even though a few skill sets overlap between market analysts and data analyst interns, there are some differences that are important to note. For one, a market analyst might have more use for skills like "analytics," "provide management," "powerpoint," and "macro." Meanwhile, some responsibilities of data analyst interns require skills like "java," "python," "power bi," and "data analytics. "
The technology industry tends to pay the highest salaries for data analyst interns, with average annual pay of $47,252. Comparatively, the highest market analyst annual salary comes from the finance industry.data analyst interns reach higher levels of education compared to market analysts, in general. The difference is that they're 6.3% more likely to earn a Master's Degree, and 0.2% less likely to graduate with a Doctoral Degree.Types of market analyst
Updated January 8, 2025











