How To Become A Market Coordinator: What It Is and Career Path

What is a market coordinator and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Don Shin

Market coordinators are also known as marketing coordinators or market sales coordinators depending on the organization. Their responsibility is primarily to coordinate the business's marketing efforts. Depending on the plan, this may be digital marketing or physical campaigns.

A market coordinator may supervise special events, coordinate the printing of flyers and signs, or oversee the content on the company's website. These professionals are also directly involved with the company's messages across all these campaigns. They require exceptional written and oral communication skills.

Market coordinators may also be in charge of recruiting employees for the marketing department. They may make presentations related to marketing campaigns, work to complete projects, and provide ideas for future campaigns.

To become a market coordinator, applicants need a degree in finance, business administration, or a related field. They may also require prior marketing experience. Market coordinators need skills like relationship building and creativity.

What general advice would you give to a market coordinator?

Don Shin

Chair, Texas Tech University

Today, a degree in digital media can serve as a stepping-off point for a career spent shaping the worlds of digital content marketing, information sharing, and entertainment in the AI era and beyond. With the increasing role of AI in media, DMPC will flourish more and more as we integrate AI into our curriculum.

ScoreMarket CoordinatorUS Average

Salary

3.3

Avg. Salary $42,018

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.13%

Asian 9.62%

Black or African American 5.19%

Hispanic or Latino 12.39%

Unknown 5.00%

White 67.66%

Gender

female 63.96%

male 36.04%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a market coordinator

Explore market coordinator education requirements

Most common market coordinator degrees

Bachelor's

65.8 %

Associate

15.4 %

Master's

8.3 %

Start to develop specific market coordinator skills

Skills	Percentages
PowerPoint	12.13%
Coordinators	11.42%
Home Health	10.80%
Building Relationships	7.97%
Event Planning	7.42%

Complete relevant market coordinator training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New market coordinators learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a market coordinator based on U.S. Bureau of Labor Statistics data and data from real market coordinator resumes.

Research market coordinator duties and responsibilities

Manage client and prospect database for marketing purposes through Salesforce.com.
Engage students through various social media platforms including Instagram and Facebook.
Create POs and communicate PO numbers to the requestors and vendors.
Collaborate on PowerPoint presentations for various audiences include board and stakeholder meetings, industry meetings, and student groups.

Prepare your market coordinator resume

When your background is strong enough, you can start writing your market coordinator resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a market coordinator resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable market coordinator resume templates

Build a professional market coordinator resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your market coordinator resume.

Apply for market coordinator jobs

Now it's time to start searching for a market coordinator job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do market coordinators rate their job?

-/5

5 stars

4 stars

3 stars

2 stars

1 star

Market coordinator reviews

A zippia user wrote a review on Feb 2023

Cons

It's incredibly tedious and very boring work. It doesn't pay very much when you're starting out. It's an easy job, but if you care about your career and want to do something you are passionate about that actually makes a difference, this is likely not it. And if you want to be able to afford living in general, good luck as this job pays about as much as a teacher makes (give or take depending on the company, position, etc.). I am bored and leaving this career path as soon as I can.